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What does curated content mean? Heck, what’s curation?!” These aren’t stupid questions. Especially if you’re new to content marketing.

Original content is everything you create yourself. Curated content is made by others. Usually in (or related to) your industry or business vertical. You find it. Then share it. It’s a form of marketing, but it isn’t about you or your business.

There are tons of benefits of content curation. It stops you looking too self-promotional. It keeps your social media feeds full of interesting content your audience will love. But this isn’t about “why”. This is covering “what”.

The 8 main elements of curated content are:

It’s not your own original content
You’ve been really selective
It’s relevant to your niche
It keeps your audience interested
It may have been repurposed
It fills gaps in your content calendar
You always credit or tag the source
It’s entertaining, educational, or inspiring

Content For Search Engines Such As Google - 'The Big G'

Expert.

Authoritative.

Trustworthy.

Relevant.

Useful

Helpful.

High-quality.

Original.

Comprehensive.

Interesting.

Insightful.

Factual.

Detailed.

Engaging.

Credible.

Informative.

Valuable.

User-centric.

Authentic.

E-A-T

E-A-T impacts many areas in Google's ranking algorithms. Techniquest and ways to position yourself as an expert, authoritative and trustworthy entity.

Expertise, Authoritativeness and Trustworthiness

Other

YMOYL

"Your Money or Your Life"

E-A-T influences rankings – but it is not a ranking factor.

Plenty of discussions in recent years centered on whether E-A-T influences rankings and, if so, how. Almost all SEOs agree it is a concept or a kind of layer that supplements the relevance scoring.

Google confirms that E-A-T is not a ranking factor. There is also no E-A-T score.

E-A-T comprises various signals or criteria and serves as a blueprint for how Google’s ranking algorithms should determine expertise, authority and trust (i.e., quality).

However, Google also speaks of a rating applied algorithmically to every search query and result. In other words, there must be signals or data that can be used as a basis for an assessment.

Google uses the manual ratings of the search evaluators as training data for the self-learning ranking algorithms (keyword: supervised machine learning) to identify patterns for high-quality content and sources.

This brings Google closer to the E-A-T evaluation criteria in the quality rater guidelines.

Content is the information contained within communication media. This includes internet, cinema, television, radio, audio CDs, books, magazines, physical art, and live event content. It’s directed at an end-user or audience in the sectors of publishing, art, and communication. Live events include speeches, conferences, and stage performances. Content within media focuses on the attention and how receptive the audience is to the content. Circulation brings the content to everyone and helps spread it to reach large audiences. It is a process in which anyone who encounters any type of content will go through a cycle where they encounter the content, interpret it, and will continue to share it with other people.

The advent of the Information Age has led to the advancement of content as a mass-produced commodity for distribution through avenues such as the Internet (and more specifically social media) and the professionalisation of content creation.

Any content developed or disseminated by an individual or on one's behalf, including but not limited to content distributed via books, magazines, brochures, newsletters, newspapers, social media, billboards, websites, mobile applications, television, and radio, is referenced to as media content. (Wikipedia)