Facebook to pay News Corp for content in Australia
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has agreed to pay Rupert Murdoch's News Corp Australia
for journalism from its local mastheads.
deal has been secured just weeks after Australia passed
a controversial world-first law aimed at making tech
platforms pay for news content.
Corp has not disclosed the value of the three-year
contract in Australia. Last month, it clinched a global
deal with Google.
Murdoch's media empire began with his Australian newspapers.
deal covers all of News Corp's content in the country
- which is a significant amount.
Corp Australia controls about 70% of newspaper circulation
in Australia with mastheads including The Australian,
The Daily Telegraph and The Herald Sun. It also owns
happened after Facebook blocked news in Australia?
v Australia: Two sides to the story
also owns the Fox News-modelled conservative TV network
Sky News Australia, which has grown to become the
most-shared Australian news brand on Facebook.
has this been achieved?
other publishers globally, Australian media outlets
have lost revenue in the past decade as advertisers
turned to internet giants such as Facebook and Google.
shuts 112 Australia print papers in digital shift
Corp spearheaded a lobbying campaign in Australia
- with support from its traditional rivals - to get
politicians to make the tech firms pay for news content
from its sites.
Australian government then drew up legislation it
said aimed to enshrine "fairer" contract
negotiations between media and tech companies.
Google and Facebook had been strongly resistant to
the media bargaining code.
encourages tech firms to strike their own commercial
deals with media outlets, such as this one between
Facebook and News Corp.
such deals, the law would potentially force tech firms
into forced arbitration with publishers over the value
over the law's design led Facebook to suddenly block
all access to Australian news content on its site
news ban lasted for about a week before the Australian
government made concessions and passed the law on
Tuesday, News Corp chief executive Robert Thomson
praised the Facebook deal as a "landmark in transforming
the terms of trade for journalism".
and Lachlan Murdoch led a global debate while others
in our industry were silent or supine as digital dysfunctionality
threatened to turn journalism into a mendicant order,"
said Mr Thomson.
digital denouement has been more than a decade in
looking at Australia's media law have long suggested
that it is primarily designed to help big firms like
News Corp as opposed to smaller media titles.
one of Australia's top three media companies - Seven
West - also signed a deal with Facebook last month.
Facebook-News Corp deal comes as a parliamentary inquiry
in Canberra examined News Corp's media dominance and
influence in domestic affairs.
was sparked by an anti-Murdoch petition from former
Prime Minister Kevin Rudd which received over 500,000
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