LinkedIn Wins Media Man 'Platform Of The Month' award

LinkedIn Wins Media Man 'Platform Of The Month' award



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LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals ] Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of September 2021, LinkedIn has 774+ million registered members from over 200 countries and territories.

LinkedIn allows members (both workers and employers) to create profiles and "connect" with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a "connection". LinkedIn can also be used to organize offline events, join groups, write articles, publish job postings, post photos and videos, and more.



Media Man

Greg Tingle LinkedIn

Media Man Australia LinkedIn

Media Man Group LinkedIn


LinkedIn: Networking, business and/or career/job opportunities and networking, work/life balance discussions, news and intel on specific industry niches or a combination and more?


By Greg Tingle

LinkedIn: Networking, business and/or career/job opportunities and networking, work/life balance discussions, news and intel on specific industry niches or a combination and more? I think it's a balance between the LinkedIn management, staff and customers/audience deciding. I for one are most pleased that LinkedIn is quite different to the embattled Facebook, Twitter and TikTok platforms. About six months ago someone tried to impersonate me in relation to Chris Hemsworth on the LinkedIn platform, and that's been the only issue I've ever had via li. Success by association in a way! I'm primary a media and sports agent and online publisher, with a background in journalism and subscription TV and streaming media business development, retention, sales, bundling and contacts, and LinkedIn has been just tremendous for my company and I on a professional and personal basis. Over now to the wisdom of crowds.








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In-text advertising

In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.


Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., Google AdSense), in-text advertising places hyperlinks directly into the text of the webpage. In-text advertising is commonly available from In-Text Ad Networks like Kontera using technology such as IntelliTXT, or offered by publishers using Ad Serving technology from PowerLinks Media.

Advertising Model

In text advertising commonly works on a cost per click (CPC) model, which means that each time a website visitor clicks on an In-text ad, the websites owner gets paid by the advertiser. Other models include cost per impression (CPM), cost per action CPA and cost per play CPP for multimedia content ads (also known as Pay Per Play (PPP) (Wikipedia)

Contextual advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.


Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems] to guard against abusive clicks by competitors or corrupt web developers. (Wikipedia)


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