media focus for mid 2022 - August 2022
Packer does his own spin-doctoring but he needs
to join Twitter
billionaire is weighing in on all sorts of issues,
but if he wants his message out there he should consider
learning how to tweet.
piece about James Packer and Peter Costello finished
with the following paragraph*:
has a team of spin doctors in place trying to restore
his reputation. This is why he recently donated $250,000
to the Julian Assange campaign. However, this hit
on Peter Costello also suggests that he has revenge
on his menu as well.
movie theatres and online streaming live side by side?
Its been a tough time for movie theatres around
the world with a number of factors contributing to
the decline in the number of people heading to the
cinema to watch movies. In a world that is embracing
digital technologies, the movie industry is in danger
of getting left behind unless they quickly embrace
the technologies available that will get people excited
to return to movie theatres and get the enjoyment
of the cinema experience once again.
rise of the video game industry
there are plenty of factors that are influencing peoples
decision to visit the cinema, there is no doubt that
the rapid rise of the online video game industry is
a large contributing factor. People are starting to
look elsewhere for their entertainment and online
video gaming provides a lower-cost alternative to
a trip to the cinema.
report by MarketWatch in 2020 found that the video
game industry is now bigger than the sports and movie
industry combined. Just take a minute to digest that.
Bigger than movies and sports - thats big.
news outlet reported that global video game revenue
is expected to increase 20% in 2020, making $179.7
billion, according to data from IDC.
biggest gain is expected to come from mobile gaming,
according to the news outlet, which is expected to
surge 24% to $87.7 billion. Part of this is due to
China recently lifting a ban on gaming consoles.
console revenue is expected to soar to $52.5 billion
this year, while PC and Mac games are expected to
make $39.5 billion.
their most recent report, MarketWatch
reported that whilst overall revenue was expected
to grow by 11% in 2021 to $251.39 billion, the forecast
for 2022 is just a 2% growth and a flattening out
of that rapid growth over the past two years.
this a potential opportunity for cinemas to reclaim
some of that lost audience share?
signs look good for cinemas in 2022
the latest movie releases in 2022 are anything to
go by, it looks as though the movie theatre industry
is not ready to give up just yet. Spider-Man: No Way
Home became the biggest
grossing movie of the past two years, grossing
over $US1 billion ($1.38b) in the first two weekends.
It is the second-fastest film ever to reach the $1
billion mark and suggests that this could be a big
year for cinema-goers.
in its footsteps is another 2022 release, The
Matrix Resurrections, a movie that grossed $US12
million in its opening weekend.
this is a great start to the New Year for movie theatres
around the world, it remains to be seen whether this
is a trend that continues throughout the year. With
a number of high profile movies due for release in
2022, this could be a time for cinemas to really cash
impact of streaming and long-form content
is unlikely that cinemas will have it all their own
way in 2022. Whilst it is great to see people returning
to movie theatres to watch the latest releases on
the big screen, there is no question that home viewing
is here to stay.
more studios and media distributors are developing
their own direct-to-consumer streaming services, this
starts to eat into the revenue of major studios.
derive almost half of their revenues from theatrical
releases. Although the average number of movie tickets
purchased by Americans each year has declined from
4.2 in 2009 to 3.4 in 2019 (Source: Deloitte),
studio revenues are driven more by box office tickets
now than they were 20 years ago.
is having the biggest impact on people going to the
movies. As televisions have improved, where you can
now watch movies at home in 4K high-definition on
screens with sizes up to 100, with surround
sound, people have become more willing to wait for
the latest release movies to become available on streaming
services including Netflix,
Amazon Prime, Disney+, and Stan.
major impact on the cinema industry is the consumer
switch to long-form content in the form of series.
Many people feel there is more depth to a series that
contains anywhere from six episodes upwards. Game
of Thrones was one of the groundbreaking series to
really capture the audiences attention, however,
there are so many amazing series now that it is becoming
more difficult for movies to compete with the depth
and the character development that a series can bring.
series like Breaking Bad, The Sopranos and more recently,
have really captured the attention of audiences around
the world and this is something movie producers need
not just video games and streaming that are competing
for peoples attention. Another industry embracing
technology is the online casino and betting sector.
Here, we have seen huge advancements in the way people
are able to game online. One company leading the way
in the sector is Betway, Developed by our exceptionally
talented people, Betway
creates market-leading, cutting-edge interactive gaming
experiences. We bring people closer to the action
putting them at the centre, making them feel
a part of it.
the introduction of in-game betting to the development
of new and exciting interactive games, these online
gaming sites are leading the way when it comes to
embracing new technologies that can lead to better
experiences for customers.
movie industry is at a real crossroads. With competition
coming from every direction within the entertainment
industry, studios and distributors need to find a
way to either a) get more people back into movie theatres
or b) look at alternative ways to ensure that movies
can compete with online gaming, live sports streaming
and online casinos for a share of customer eyeballs.