SEO helping boost website rankings on search engines!

Search engine optimisation or SEO means achieving higher ranking in search engine results in natural or organic listings. It happens when a specific combination of keywords gets optimised and the user ends up entering one of the optimised keywords so that the webpage appears in top search results. SERPs also contain tools which searchers may find useful. The search engines term the tools as a part of strategy known as universal or blended search. There are various agencies like Blurn Digital Agency that help brands with their SEO strategies. Get in touch with Blurn to know more about their digital marketing services and how they can help your brand.

Advantages of SEO

Highly Targeted: When visitors look for particular products or services, they have intent to purchase the products or services and for this reason, they reach your brand’s website. As the keywords you use can target the audience who look for the product or service you offer, they would be shown various websites, including your website!

Lower in Cost: There are no media costs for click through or display ads. Cost arises only from the optimisation process where digital agencies can help in improving the positions in search results.

Dynamic: Search engine robots regularly crawl the home page of popular websites so that the new content gets added quickly for popular pages of a website.

Factors that Affect On-page and Off-page Search Engine Optimisation:

Content Marketing: Content can be effective in helping your brand build a connection with visitors and in attracting search engines. SEO can be emphasised further through the written and visual content. If you have high quality and relevant pieces of content on your website, there is a high chance for search engines to rank the pages higher in SERPs. If there is more engaging and effective content on the website, the visitors are more likely to spend more time on your website and may even end up opting for the products or services you offer.

You can focus more on providing social media content, e-books and white papers, blog posts and articles, tutorials and ‘how to’ guides, infographics and other visual content and audio as well as video recordings. Provide attention to SEO keywords and phrases when creating content for your website. When the content gets created around the keywords and phrases, the chances for ranking higher for the keywords can be improved on the SERPs.

On-page SEO: On-page SEO elements are the things that you may have complete control of. Your brand can work to improve the factors overtime by following the best practices for SEO. Let’s take a look at a few of the On-Page SEO factors:

Title Tag: This tells the search engines what your page is all about. It is present on all the pages. It should be 70 characters or less which should include the keyword and the focus of your content and the business name as well.

Meta Description: The meta description can tell the search engines more about each page. This is used by visitors to gain a better understanding about the page and how relevant it is. It should include keywords and should also provide more details about the content to the reader.

Sub-Headings: Sub headings make the content easier for visitors to read and understand the matter. It can also help in improving SEO. Make use of H1, H2 and H3 tags to help search engines gain a better understanding regarding your content.

Internal Links: If you build hyperlinks and internal links to other content on your website, it can help search engines learn more about your site. If you are writing a post regarding a particular product or a service, you can link to the product or service page in the blog post.

Image Name and ALT Tags: If you use images on the website or within the blog content, you might also want to include the keyword or phrase in the alt tag and image name. If you include this information, you are also helping to provide your SEO definition. This can help search engines to index the images in a better way so that the images appear in an image search for a particular keyword or phrase.

Off-page SEO: There are various Off-Page SEO factors that may impact website ranking. If at all, you don’t have direct control over the off-page SEO factors, there are ways that could help in improving your chances of having the factors work in your favour. Let’s take a look at few of the off-page SEO factors:

Trust: It is one of the important factors in a website’s ranking. The search engine makes use of trust to determine if your website is legitimate and trustworthy. One of the best ways to improve trust is by building high quality backlinks from authoritarian websites.

Links: Backlinks are one of the most popular ways to build off-page SEO. But be cautious as spam websites may link to your website and this would lead to the website being banned on search engines. Take time to build relationships with influencers and fans who create high-quality content and who would link back to your website with their own content.

Social: Social signals such as likes and shares can be another important off-page SEO factor. Look for quality shares from influencers if you want to boost SEO. If you publish high-quality content, there are better chances that more people will share the content with others.

Remember, you may not have direct control over what happens outside your website. You can increase the chances of improving off-page SEO just by creating high-quality content which others find valuable. If you give SEO meaning, you can gain more attention from the search engine users. If your content is more relevant and interesting, people would share it on social media. This would make your website trustworthy and search engines would begin to trust your content! However, if you lack the time or expertise in this field, it would be wise to seek the help of an experienced digital agency like Blurn.com.