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Streaming Media wars heat up: Netflix, Stan, HeyU; Sports Streamers - WWE Network, FITE TV, New Japan World, UFC Fight Pass, ESPN +, Paramount Network, Global Wrestling Network et al. Opportunities, threats and unknown

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Pop Culture/Entertainment

March 21, 2025

Streaming Ratings

1. Zero Day (Netflix), 1.84 billion minutes viewed 2. Reacher (Prime Video), 1.81 billion 3. Love Is Blind (Netflix), 1.42 billion 4. Bluey (Disney+), 1.05 billion 5. Family Guy (Hulu), 1.01 billion 6. Cobra Kai (Netflix), 893 million 7. Saturday Night Live (Peacock), 863 million 8. American Murder: Gabby Petito (Netflix), 801 million 9. Resident Alien (Netflix/Peacock), 765 million 10. Yellowjackets (Netflix/Paramount+), 742 million

Acquired Series

1. Bluey, 1.05 billion minutes 2. Family Guy, 1.01 billion 3. Saturday Night Live, 863 million 4. Resident Alien, 765 million 5. Yellowjackets, 742 million 6. The White Lotus (Max), 735 million 7. NCIS (Hulu/Netflix/Paramount+), 718 million 8. Bob’s Burgers (Hulu), 706 million 9. The Big Bang Theory (Max), 702 million 10. Grey’s Anatomy (Hulu/Netflix), 701 million

Movies:

1. To Catch a Killer (2023) (Hulu/Netflix), 694 million minutes 2. Trial by Fire (2018) (Netflix), 463 million 3. The Gorge (Apple TV+), 362 million 4. La Dolce Villa (Netflix), 310 million 5. Don’t Let Go (Netflix), 244 million 6. Aftermath (Netflix), 241 million 7. The Super Mario Bros. Movie (Prime Video), 210 million 8. Heart of Champions (Netflix), 199 million 9. Nosferatu (2024) (Peacock), 192 million 10. Moana (Disney+), 189 million

News

Media Man

WWE RAW On Netflix wins Media Man 'Streaming Series Of The Month'; Runner-up: WWE SmackDown (Streaming on Netflix in Australia and some other non-US markets). RAW nor SmackDown are currently in the top 10 streaming charts as far as we can ascertain. RAW peaked at number 1 and 3 positions for the first couple of broadcasts via Netflix. WWE can be expected to race up the charts again as WrestleMania Season is heating up.

Zero Hour wins Media Man 'Political Thriller/Drama Of The Year' award. (Currently streaming on Netflix)

*Rakings can vary on a daily basis.
*Correct at time of publication.

Sources Include: X, Netflix TUDUM

https://www.netflix.com/tudum/top10/tv

https://www.netflix.com/tudum/top10

NETFLIX TO BECOME NEW HOME OF WWE RAW BEGINNING 2025

Long-Term Deal Brings Weekly Live Sports Entertainment to Netflix

STAMFORD, Conn., January 23, 2024 – WWE, part of TKO Group Holdings, Inc. (NYSE: TKO), and Netflix (NASDAQ: NFLX) today announced a long-term partnership that will bring WWE’s flagship weekly program – Raw – to the world’s leading entertainment service. This marks a major programming shift as Raw leaves linear television for the first time since its inception 31 years ago

Beginning in January 2025, Netflix will be the exclusive new home of Raw in the U.S., Canada, U.K. and Latin America, among other territories, with additional countries and regions to be added over time. Likewise, as part of the agreement, Netflix will also become the home for all WWE shows and specials outside the U.S. as available, inclusive of Raw and WWE’s other weekly shows – SmackDown and NXT – as well as the company’s Premium Live Events, including WrestleMania, SummerSlam and Royal Rumble. WWE’s award-winning documentaries, original series and forthcoming projects will also be available on Netflix internationally beginning in 2025

“This deal is transformative,” said Mark Shapiro, TKO President and COO. “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years. Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”

“We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix,” said Netflix Chief Content Officer, Bela Bajaria. “By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members. Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year and we’re thrilled to be in this long-term partnership with WWE.”

“In its relatively short history, Netflix has engineered a phenomenal track record for storytelling,” said Nick Khan, WWE President. “We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base."

With 1,600 episodes to date, Raw is the most iconic show in sports entertainment. Since its debut in 1993, Raw has delivered action, compelling drama and unmatched athleticism – 52 weeks a year. Blending the best of scripted content with unpredictable live entertainment, the three-hour show has helped launch the careers of Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair and Charlotte Flair.

The show is currently the No. 1 show on USA Network, where it brings in 17.5 million unique viewers over the course of the year. One of television’s best performing shows in the 18-49 advertising demographic, Raw trends on X 52 weeks a year while each new episode is airing. On social media, WWE has more than one billion followers across its platforms.

###

About WWE
WWE, part of TKO Group Holdings (NYSE: TKO), is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX Sports, TNT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in approximately 165 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. Additional information on WWE can be found at wwe.com and corporate.wwe.com.

About Netflix
Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company that comprises UFC, the world’s premier mixed martial arts organization, and WWE, an integrated media organization and the recognized global leader in sports entertainment. Together, our organizations reach more than 1 billion TV households in approximately 170 countries, and we organize more than 350 live events year-round, attracting over one million fans. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 intended to be covered by the safe harbor provisions contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, expected programming and viewer benefits under the multi-year domestic media rights partnership with and NBCUniversal. These statements are neither promises nor guarantees and involve known and unknown risks, uncertainties that may cause actual results, performance or achievements to be materially different from what is expressed or implied by the forward-looking statements, including, but not limited to the factors discussed in the section entitled “Risk Factors” in TKO’s final prospectus on Form 424(b)(3) filed with the SEC on September 19, 2023, as any such factors may be updated from time to time. Forward-looking statements speak only as of the date they are made and, except as may be required under applicable law, neither TKO nor WWE undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise

Investors and others should note that TKO announces material financial and operational information to its investors using press releases, SEC filings and public conference calls and webcasts, as well as its Investor Relations site at investor.tkogrp.com. TKO may also use its website as a distribution channel of material information about the Company. In addition, you may automatically receive email alerts and other information about TKO, UFC and WWE when you enroll your email address by visiting the “Investor Email Alerts” option under the Resources tab on investor.tkogrp.com.

Wrestling News

WWE

Cody Rhodes and Bayley win the Royal Rumble Matches to earn the right to headline WrestleMania

At the 2024 Royal Rumble, Cody Rhodes and Bayley both outlasted 29 other Superstars to win their respective Royal Rumble Matches and earn the right to challenge a World Champion at The Showcase of the Immortals. Plus, Undisputed WWE Universal Champion Roman Reigns successfully defended his title against Randy Orton, AJ Styles and LA Knight in a Fatal 4-Way Match, and Kevin Owens accidently got himself disqualified in a United States Title Match against Logan Paul.

Wrestling News

Cody Rhodes Addresses Never Crossing Paths With CM Punk In AEW

Cody Rhodes is surprised he never crossed paths in any real way with CM Punk during their respective runs in AEW.

“The American Nightmare” spoke about this during the WWE Royal Rumble 2024 post-show press conference on Saturday night.

“It’s funny that we meet back here,” Cody said of himself and Punk. “Really. When we were at AEW, I thought we would encounter one another there. It didn’t happen. For whatever reason, it didn’t happen.”

He continued, “I think both him and I had different personal experiences. Don’t believe anything that Wade Keller put out about why I left or anything like that. The truth is, nobody knows. Personal thing. Probably a personal thing for Punk. That happens. People come. People go. It’s not a huge thing.”

Rhodes also spoke about reuniting with The Miz, Kofi Kingston and Punk and it feeling like his first run in WWE.

“To see [CM Punk] tonight. To see Miz. To see Kofi. Those were my guys,” he said. “First OVW show I walked into, Brent Albright vs. CM Punk was the main event and Punk was also running the whole show, maybe set up the ring. To see that, sometimes you want another person who you admire and respect to stop looking at you as the kid and look at you and see who you are now. I think he got to see who I am now. That means a lot to me. He’s amazing, could have gone either way, I look forward to what he does in WWE.”

Wrestling News and Streaming News

Netflix to become new home of WWE Raw beginning 2025

Netflix to Become New Home of WWE Raw Beginning 2025

01/23/2024

Long-Term Deal Brings Weekly Live Sports Entertainment to Netflix

STAMFORD, Conn.--(BUSINESS WIRE)-- WWE, part of TKO Group Holdings, Inc. (NYSE: TKO), and Netflix (NASDAQ: NFLX) today announced a long-term partnership that will bring WWE’s flagship weekly program – Raw – to the world’s leading entertainment service. This marks a major programming shift as Raw leaves linear television for the first time since its inception 31 years ago.

About WWE

WWE, part of TKO Group Holdings (NYSE: TKO), is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX Sports, TNT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in approximately 165 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. Additional information on WWE can be found at http://wwe.com and http://corporate.wwe.com.

About Netflix

Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About TKO

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company that comprises UFC, the world’s premier mixed martial arts organization, and WWE, an integrated media organization and the recognized global leader in sports entertainment. Together, our organizations reach more than 1 billion TV households in approximately 170 countries, and we organize more than 350 live events year-round, attracting over one million fans. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 intended to be covered by the safe harbor provisions contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, expected programming and viewer benefits under the multi-year domestic media rights partnership with and NBCUniversal. These statements are neither promises nor guarantees and involve known and unknown risks, uncertainties that may cause actual results, performance or achievements to be materially different from what is expressed or implied by the forward-looking statements, including, but not limited to the factors discussed in the section entitled “Risk Factors” in TKO’s final prospectus on Form 424(b)(3) filed with the SEC on September 19, 2023, as any such factors may be updated from time to time. Forward-looking statements speak only as of the date they are made and, except as may be required under applicable law, neither TKO nor WWE undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Investors and others should note that TKO announces material financial and operational information to its investors using press releases, SEC filings and public conference calls and webcasts, as well as its Investor Relations site at http://investor.tkogrp.com. TKO may also use its website as a distribution channel of material information about the Company. In addition, you may automatically receive email alerts and other information about TKO, UFC and WWE when you enroll your email address by visiting the “Investor Email Alerts” option under the Resources tab on http://investor.tkogrp.com.

(Sources: Netflix, WWE/TKO Group and Business Wire)

Streaming News

Netflix to stream WWE’s Raw starting next year in its biggest jump into live entertainment - January 28, 2024

Netflix and TKO Group Holdings said Tuesday that the streaming platform will air the WWE’s flagship program Raw starting next year.

Netflix is trying to drive revenue by cutting down on subscription sharing and pushing viewers toward its ad-tier membership.

The streaming platform is making its first major foray into live sports, while WWE will get access to Netflix’s roughly 250 million global subscribers.

Netflix and TKO Group Holdings said Tuesday that the streaming platform will air WWE’s flagship program “Raw” starting next year, in Netflix’s first major foray into live sports.

The 10-year deal is valued at more than $5 billion, according to a company filing. Netflix will have the option to exit the deal after five years and to extend it for another decade. The streaming platform will be able to stream “Raw” globally, and will start the agreement with exclusive rights to it in the U.S., Canada, U.K. and Latin America. Netflix will also become the home for all WWE shows and specials outside the U.S., including “SmackDown” and “NXT” as well as “WrestleMania,” “SummerSlam” and “Royal Rumble.”

TKO shares spiked more than 20% following the news and a separate announcement that actor and former wrestling superstar Dwayne Johnson would join its board of directors. Netflix shares rose less than 1%, hours before the company was set to report earnings after the bell Tuesday.

Netflix, which is trying to drive revenue by cutting down on subscription sharing and pushing viewers toward its ad-tier membership, has made few attempts at live programming in its history. Adding “Raw,” which currently airs on USA Network and produces three hours of live programming per week year-round, to its programming lineup will be a boon to the platform and a significant historical shift for Netflix.

“This is a super game changer,” said TKO President and Chief Operating Officer Mark Shapiro in an interview. “When you look back at the chapters of sports media history, new chapters are driven by extraordinary new paradigms. ESPN and Turner bringing NFL to cable in 1987. Rupert Murdoch bringing football to Fox in 1994. When new histories are written, Raw on Netflix will be such a chapter starter.”

Netflix has dabbled in sports recently with documentary-type series about Formula One and professional golf, tennis and football. This deal will allow Netflix to tap into WWE intellectual property for similar projects. With WWE permission, Netflix could even develop movies or series around WWE characters, a person familiar with the matter said.

For TKO, the parent company of WWE, striking a deal with Netflix brings WWE wrestling to about 250 million global subscribers. WWE President Nick Khan has had Netflix on his radar as a potential landing spot for “Raw” for several years.

He discussed the world’s largest streamer on a WWE earnings call in the first quarter of 2022, referencing how Netflix has showed openness to changing long-held stances, such as rejecting advertising and cracking down on password sharing. As recently as December 2022, Netflix co-CEO Ted Sarandos said at the UBS Global TMT Conference that Netflix had not “seen a profit path to renting big sports.”

“Netflix is willing to make adjustments and reverse positions when it identifies an issue,” Khan said back in 2022.

Choosing Netflix

TKO held discussions with other media companies but zeroed in on Netflix in December, according to people familiar with the matter.

Netflix’s global footprint, which outreaches every other streaming service, was a key draw for WWE, Shapiro said.

“This is one of the greatest entertainment platforms in the world,” Shapiro said of Netflix. “It has marketing you can’t even comprehend. It has positioning that’s unparalleled in terms of what they do on their front page.”

Netflix announced earlier this month it had 23 million monthly active users for its advertising tier, which the company launched in November 2022. Matches will be scripted around commercial breaks to satisfy ad-free customers, who will see continued action from live matches that aren’t important to the outcome, such as a wrestler in a sustained headlock, according to a person familiar with the matter.

“Raw” is the top program on the USA cable network, drawing 17.5 million unique viewers per year, the companies said. Shapiro said Amazon’s ability to stream “Thursday Night Football” this season without a glitch and Peacock’s recent success streaming a National Football League playoff game gave him confidence Netflix will be technologically sound streaming “Raw,” even if it hasn’t done anything like this on a consistent basis yet.

Disclosure: Comcast NBCUniversal, CNBC’s parent company, owns USA Network.

Clarification: This story was updated to reflect that Netflix said it had 23 million monthly active users for its advertising tier.

TKO APPOINTS DWAYNE JOHNSON TO BOARD OF DIRECTORS

Johnson Granted Full Ownership of Trademarked Name, “The Rock”

NEW YORK (January 23, 2024) – TKO Group Holdings, Inc. (NYSE: TKO) (“TKO”), a premium sports and entertainment company, has appointed Dwayne Johnson to its Board of Directors, effective today.

Johnson, one of the most decorated WWE Superstars in company history and the most followed American man globally on social media platforms, brings decades of experience in live entertainment and sports to the Board. Through his expansive business portfolio, which includes Seven Bucks Productions, Teremana Tequila, ZOA Energy, Project Rock, and the recently combined spring football league, the United Football League (UFL), Johnson has significant experience identifying and cultivating revenue generating media rights, live events, sponsorship, licensing, and social media opportunities. The appointment of Johnson reflects TKO’s commitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE.

Vince McMahon, Executive Chairman of the Board, TKO, said: “Very few people on the planet understand the convergence of sports, entertainment, media, and business like Rock. We are proud to have him join the TKO board to help take our company to new heights.”

Dwayne “The Rock” Johnson, said: “My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come. Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me. A table that my family helped to build. Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle. At my core, I’m a builder who builds for and serves the people, and Ari is building something truly game changing. I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences. I’ve been there, I’m still there and this is for them.”

Ariel Emanuel, CEO, TKO, said: “I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board. Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.”

WWE has also entered into a services and merchandising agreement with Johnson that provides for his promotional, licensing, and other services, and an intellectual property assignment agreement pursuant to which Johnson has secured ownership of the trademarked name, “The Rock”. The name is derived from his father, WWE Hall of Famer Rocky Johnson, who was the first Black champion in WWE history (alongside partner Tony Atlas). Johnson’s grandfather, Peter Maivia, a Samoan-American professional wrestler, was posthumously inducted into the WWE Hall of Fame in 2008.

The addition of Johnson, as well as today’s appointment of Brad Keywell to TKO’s Board of Directors, will increase TKO’s board from 11 to 13 members.

Dwayne Johnson Background

Dwayne Johnson is a global entertainer and entrepreneur who manages a diverse and ever-expanding media and business portfolio. Johnson serves as the co-founder and CEO of Seven Bucks Companies, a multi-platform global enterprise crossing all entertainment and creative verticals with an audience-first mentality. A third-generation performer, Johnson began his WWE career in 1996 and remains one of WWE’s preeminent WWE Superstars in the organization’s history.

Johnson develops, produces, and stars in all forms of entertainment content via his production company, Seven Bucks Productions, LLC, which he co-founded in 2012. In addition to Seven Bucks Productions, LLC, Johnson has founded multiple business ventures, including Teramana Tequila, the fastest-growing tequila brand in history, and co-founded ZOA Energy, LLC, an energy drink company in partnership with Molson Coors. In 2020, Johnson co-led a consortium to acquire the XFL, a professional American football league, which re-launched in 2023 before merging with the USFL to form the UFL. Johnson also maintains several prominent brand partnerships. Alongside Under Armour, Inc., Johnson founded and developed a line of fitness apparel under the “Project Rock” brand. In 2016 and 2019, Johnson was named by TIME as one of the world’s most influential people.

A dedicated philanthropist, Johnson serves as a National Celebrity Wish Ambassador for Make-A-Wish and has been granting wishes with the organization for over 20 years. In 2008, the United States Congress and the United States Joint Leadership Commission recognized Johnson with the prestigious Horizon Award, the U.S. Congressional Award given to an individual in the private sector who has demonstrated outstanding leadership and provided opportunities for youth nationwide. Johnson graduated from the University of Miami, where he earned a football scholarship and became NCAA National Football Champions.

Johnson has been a client of Endeavor’s WME agency for nearly 13 years.

About TKO

Streaming News

Tubi Makes Late Play To Be 'Streamer Of The Year'

Fox’s advertising supported streamer Tubi @tubi strikes deal with Warner Bros. Discovery to stream DC movies including “The Batman,” “Suicide Squad,” “Black Adam,” “Wonder Woman” and “Aquaman,” in addition to as superhero themed series “Batwoman,” “Gotham” and “Lois & Clark: The New Adventures of Superman.”

The news comes at a not so great time for other streaming firms such as Netflix and don't even start us on embattled Disney, who parents and their offspring have been tuning out of in droves.

“Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn),” “Green Lantern” and “Wonder Woman 1984,” will also hit Tubi’s on-demand lineup in 2024.

Available as of Tuesday are “Batman,” “Batman Returns” and “Batman Forever,” as well as “Superman: The Movie” and “Superman II,” and TV series “Batwoman,” “Gotham” and “Krypton.”

Pro wrestling living legend John Cena of WWE and 'Peacemaker' fame is keen to do some more work and collaborations with DC into the new year now that that apparent communications "ban" between him and DC powers that be is no longer. What a business hey, hence showbiz! Hollywood er Hollyweird, never mind.

More Streaming News

FITE (soon to be Triller) is our 'Sports Streamer Of The Year', and BINGE wins 'Streaming Service Of The Year' (Australian region)

Sources: Variety, Wires, New Corp, Advanced Television, Digital TV Europe, Wikipedia and last but not least, X.

The Streaming Wars

The rise of FAST services
As streaming services continue to raise subscription prices, customers have attempted to find ways to cut costs—including free. According to a Hub Entertainment Research study, more than half (55%) of consumers said they use at least one free ad-supported streaming TV (FAST) service, such as Pluto TV, The Roku Channel, Tubi, Amazon’s Freevee, or the free version of Peacock. Perhaps there’s no greater example of the service’s success this year than Freevee’s Jury Duty, which quickly became a word-of-month hit, catapulting it to the top of U.S. streaming charts. Earlier this year, Tubi announced it was beefing up original programming in its catalog to lure new subscribers.

The great rebundling
In the spring, Warner Bros. Discovery unveiled Max, the result of HBO Max merging with Discovery+, to broaden the appeal of the new flagship streaming platform, while Paramount debuted Paramount+ with Showtime to domestic audiences shortly after. Meanwhile, more streaming bundles began rolling out this year: Disney—which already offered a bundle with Disney+, Hulu, and ESPN+—launched a one-app experience, offering Hulu and Disney+ programming in the same space. Recently, Apple and Paramount were reportedly in talks to bundle their streaming services at a discount, while Verizon announced it would offer a $10 bundle for the ad-supported subscription plans of Netflix and Max streaming services. An AlixPartners study found that about 70% of new streaming subscribers will get their subscriptions from streaming bundles, or with plans that combine a streaming subscription with cable TV, broadband, or wireless plans, as opposed to stand-alone streaming services.

A big bet on sports
According to one study, 29% of viewers are watching sports on streaming services like Prime Video. At the end of last year, YouTube TV acquired the NFL’s Sunday Ticket for reportedly $2 billion, beating out Disney, Amazon, and Apple for the package. The deal allows subscribers to watch the Sunday Ticket as an add-on for YouTubeTV, or as a stand-alone purchase on YouTube Primetime Channels. Last year, Prime Video began live streaming Thursday Night Football games, which saw viewership go up 25% this season. Netflix announced last week it will livestream a tennis match between Rafael Nadal and Carlos Alcaraz in the spring, while Disney CEO Bob Iger revealed last month that the company will launch a stand-alone streaming app of ESPN in 2025.

Studios uploading entire TV shows and films on social media
Pirating content online isn’t anything new, but Gen Z has been turning to social media to watch full episodes and movies for free. On TikTok, a quick search shows that the platform is overrun with episodes and parts of full movies uploaded by users, while an uploaded version of The Super Mario Bros. Movie was viewed by 9 million people on Twitter before it was taken down. To meet users where they are, Peacock experimented with releasing programming on social media and uploaded the pilot episode of its comedy series Killing It on TikTok in five parts, which according to a Peacock spokesperson, garnered 7 million views. A month later, on October 3 (aka Mean Girls Day), Paramount uploaded the entirety of Mean Girls on TikTok. A study found that nearly a quarter (23%) of TikTok users are more likely to discover entertainment content on social and video platforms versus other platforms.

Reruns are back in (again)
This isn’t exactly a new trend, but it’s one that’s been building as more consumers become cord-cutters. Unsurprisingly, popular classic shows with massive fan bases like The Office, Friends, Seinfeld, and Breaking Bad continue to find success on streaming services. Some other recent examples include Nickelodeon’s 2005 animated series Avatar: The Last Airbender debuting on Netflix, making it one of the most-watched children’s shows during the pandemic, while the CW’s Riverdale and All-American have trended on Netflix when it was made available on the platform. This year’s biggest example was USA Network’s Suits, which gained newfound popularity after being licensed on Netflix, pushing it to the No. 1 spot on U.S. streaming charts. If the success of Suits proves anything, it’s that licensing might be the way to go if networks want to generate interest in (and get paid for) some of their older programming.

That movie you didn’t watch might grab your attention as a 3-part limited series instead
When BlackBerry came out in theaters this spring, it was met with much critical acclaim for its acting and storytelling, and earned $2.9 million at the global box office. In October, IFC Films released the 121-minute-long film as a three-part limited series with 16 minutes of unseen footage. “I look at this as a way for a smaller, independent piece of work to double-dip and find its audience,” director Matt Johnson told Variety when asked about the decision to recut the film. Last month, Hulu premiered Faraway Downs, a six-episode series, which is an reedited version of Baz Luhrmann’s 2008 film, Australia, starring Nicole Kidman and Hugh Jackman. While the original film has a running time of nearly three hours, the series adds an extra hour of new footage, with some plot changes. While Australia received mixed reviews when it premiered, Luhrmann told the Daily Beast that he wanted to revisit the film, and leaned on episodic storytelling to present the story in a different way, in hopes of giving it a second chance with some viewers.

Subscribers abandon Netflix as cost of living bites

The streaming service’s crackdown on password sharing caused quite a stir and doesn’t appear to have worked.

The crackdown by Netflix on password sharing to boost subscriber numbers appears to have backfired, as new figures show subscribers fell for the first time since its launch in Australia in 2015.

Research firm Telsyte’s annual industry survey revealed that the number of Netflix subscribers had plunged three per cent to 6.1 million over the past year.

That means around 189,000 Aussies have ditched the service in the last 12 months.

In May, Netflix announced the sharing change, meaning families or friends in different locations could no longer watch Netflix using the same account.

Instead it added a new payment plan option allowing users to add an ‘extra member’ to standard or premium plans for an additional $7.99 a month.

It prompted backlash from outraged customers on social media threatening to cancel their accounts.

Utilities writer and streaming broadband expert at Finder, Mark Neilsen, told news.com.au that by cracking down on password sharing, Netflix was trying to increase subscribers numbers, a move that has evidently failed.

Mr Neilsen said that cost of living pressures were the biggest reason people were dropping streaming subscriptions.

“Our August survey found that 27 per cent of people had unsubscribed from a streaming service and of those, 44 per cent had done so to save money,” he said.

But despite the fall, Netflix remains the most popular streaming service in Australia.

Paramount+ recorded the biggest rise in subscribers numbers over the past year, up 41 per cent to 1.5 million. It was followed by Foxtel’s Binge, up 22 per cent to 1.5 million.

Amazon Prime Video increased subscribers by nine per cent in the past year to 4.5 million and Kayo Sports by eight per cent to 1.4 million, while Disney+ increased its subscribers by one per cent to 3.1 million, and Stan grew two per cent to 2.6 million.

The figures include people currently on free trials, although they may soon become a thing of the past.

The CEO of Nine Entertainment, which owns Stan, Mike Sneesby told The Australian Financial Review that free trials no longer make sense, and flagged that Stan may look to end them.

Disney+ and Kayo have also moved to scrap free trials, with the Kayo change to take effect from late September.

Finder’s Consumer Sentiment Tracker, released last month, found that the average Aussie has two streaming services while 69 per cent of us subscribe to at least one streaming service.

On average, we spend $45 a month on streaming, according to the Finder statistics.

Streaming services have become more expensive since they were first launched in Australia, with Netflix among the first to increase its prices in November 2021, Mr Neilsen said.

The Telsyte report found the subscription streaming market in Australia was worth $2.7 billion in the year to June 30, up 14 per cent increase on the previous year.

Sports Business, PPV and Streaming News, By Greg Tingle

2023

Aussie subscriber TV giant Foxtel Group @Foxtel is enjoying a winning run after recent sports b2b deals with U.S. Riding off the back of success with pro wrestling giant WWE @WWE and HBO @HBO smash hit, 'Succession' at least in part. 'The Idol' snatched the teen eyeballs in Australia and they haven't let go. Migrated to other shows including addicative sports and sports entertainment says Media Man. Foxtel chief exec Patrick Delany can finally celebrate, and he started to a little in public at the UFC Q&A earler this week we noticed that took place at Overseas Passenger Terminal at Circular Quay, Sydney. So confident were the FOX execs in their winning ways they gave the live mic to fans and media commentors known for pushing the limits er envelope. One used to work for the other guys (Optus) in the PPV, bundling and retention (stopping customers churning to FOX) dept, but that was many moons ago. Insider goss, we know, but that's why your hear right. Foxtel struck a deal last week with ESPN to continue as the Aussie default (in a good way) broadcaster for top sport played in the United States. Foxtel announced the deal on Wednesday morning with moderate buzz and overview detail – issuing a media release which advised the distribution deal was a “new multi-year” agreement to keep broadcasting the NBA, NFL, MLB, NHL and UFC in Australia. The release also carried a statement from Kylie Watson Wheeler, the local head of Disney, the parent company of ESPN. Foxtel’s execs are enjoying streak, some say overdue by a few years, but everyone has an opinion right - securing and making moolah on the most valuable content they licence, to the pleasure of potential investors should they finally get on the ASX. In the meantime it's a strong Win-Win-Win.. for Foxtel, UFC and combat sports fans. As fighter and influener idol of sorts Logan Paul @LoganPaul may say, Let's Go! Or if your more a sports media vet, "Just Bring It' (Dwayne Johnson @TheRock ), or how about, "Acknowledge Me" (Roman Reigns @WWERomanReigns ) Ok, back to work BMF (per UFC @UFC ) modified lingo now entrenched in U.S and Aussie pop culture.

Articles

Can movie theatres and online streaming live side by side?

It’s been a tough time for movie theatres around the world with a number of factors contributing to the decline in the number of people heading to the cinema to watch movies. In a world that is embracing digital technologies, the movie industry is in danger of getting left behind unless they quickly embrace the technologies available that will get people excited to return to movie theatres and get the enjoyment of the cinema experience once again.

The rise of the video game industry

Whilst there are plenty of factors that are influencing people’s decision to visit the cinema, there is no doubt that the rapid rise of the online video game industry is a large contributing factor. People are starting to look elsewhere for their entertainment and online video gaming provides a lower-cost alternative to a trip to the cinema.

A report by MarketWatch in 2020 found that the video game industry is now bigger than the sports and movie industry combined. Just take a minute to digest that. Bigger than movies and sports - that’s big.

The news outlet reported that global video game revenue is expected to increase 20% in 2020, making $179.7 billion, according to data from IDC.

The biggest gain is expected to come from mobile gaming, according to the news outlet, which is expected to surge 24% to $87.7 billion. Part of this is due to China recently lifting a ban on gaming consoles.

Game console revenue is expected to soar to $52.5 billion this year, while PC and Mac games are expected to make $39.5 billion.

In their most recent report, MarketWatch reported that whilst overall revenue was expected to grow by 11% in 2021 to $251.39 billion, the forecast for 2022 is just a 2% growth and a flattening out of that rapid growth over the past two years.

Is this a potential opportunity for cinemas to reclaim some of that lost audience share?

Early signs look good for cinemas in 2022

If the latest movie releases in 2022 are anything to go by, it looks as though the movie theatre industry is not ready to give up just yet. Spider-Man: No Way Home became the biggest grossing movie of the past two years, grossing over $US1 billion ($1.38b) in the first two weekends. It is the second-fastest film ever to reach the $1 billion mark and suggests that this could be a big year for cinema-goers.

Following in its footsteps is another 2022 release, The Matrix Resurrections, a movie that grossed $US12 million in its opening weekend.

Whilst this is a great start to the New Year for movie theatres around the world, it remains to be seen whether this is a trend that continues throughout the year. With a number of high profile movies due for release in 2022, this could be a time for cinemas to really cash in.

The impact of streaming and long-form content

It is unlikely that cinemas will have it all their own way in 2022. Whilst it is great to see people returning to movie theatres to watch the latest releases on the big screen, there is no question that home viewing is here to stay.

As more studios and media distributors are developing their own direct-to-consumer streaming services, this starts to eat into the revenue of major studios.

Studios derive almost half of their revenues from theatrical releases. Although the average number of movie tickets purchased by Americans each year has declined from 4.2 in 2009 to 3.4 in 2019 (Source: Deloitte), studio revenues are driven more by box office tickets now than they were 20 years ago.

Streaming is having the biggest impact on people going to the movies. As televisions have improved, where you can now watch movies at home in 4K high-definition on screens with sizes up to 100”, with surround sound, people have become more willing to wait for the latest release movies to become available on streaming services including Netflix, Amazon Prime, Disney+, and Stan.

Another major impact on the cinema industry is the consumer switch to long-form content in the form of series. Many people feel there is more depth to a series that contains anywhere from six episodes upwards. Game of Thrones was one of the groundbreaking series to really capture the audience’s attention, however, there are so many amazing series now that it is becoming more difficult for movies to compete with the depth and the character development that a series can bring.

Huge series like Breaking Bad, The Sopranos and more recently, Succession, have really captured the attention of audiences around the world and this is something movie producers need to consider.

The entertainment factor

It’s not just video games and streaming that are competing for people’s attention. Another industry embracing technology is the online casino and betting sector. Here, we have seen huge advancements in the way people are able to game online. One company leading the way in the sector is Betway, “Developed by our exceptionally talented people, Betway creates market-leading, cutting-edge interactive gaming experiences. We bring people closer to the action – putting them at the centre, making them feel a part of it.”

From the introduction of in-game betting to the development of new and exciting interactive games, these online gaming sites are leading the way when it comes to embracing new technologies that can lead to better experiences for customers.

The movie industry is at a real crossroads. With competition coming from every direction within the entertainment industry, studios and distributors need to find a way to either a) get more people back into movie theatres or b) look at alternative ways to ensure that movies can compete with online gaming, live sports streaming and online casinos for a share of customer eyeballs.