Text Links: Campaigns via Media Man Int, Media Man Australia, Casino News Media and Australian Sports Entertainment


Text Links: Campaigns via Media Man Int, Media Man Australia, Casino News Media and Australian Sports Entertainment

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The Media Man website network is established for over 15 years.

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Webjet WWE Human Statue Bodyart Bet365 Poker News Daily Gambling911 WSOP

Max Exposure Harry's Cafe de Wheels Let's Go Surfing

 

Media Man services include but are not limited to:

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Anchor Text: What Is It & How To Optimize It?
(Search Engine Journal)

By Winston Burton

If you have been doing SEO for a while, then you know how important anchor text optimization was back in the day for getting your websites to rank high in search engines. But is it still important today?

This article will give you an overview of everything you need to know about anchor text, from best practices to what not to do.

*click here for full article

(Search Engine Journal)

Social Media

Greg Tingle

SEJ with an excellent and detailed article by Winston about anchor text in relation to Google and search engines. As a twenty year veteran I feel that this piece hit the target beautiful. Overview and examples of text and anchors done right and wrong. Quotes and reference points from the Google powers that be! We've had to manually change about a hundred anchor and text links over the past two decades plus. Clients and agencies have all sorts of reasons for wanting amendments. There may be a competitor and/or legal situation, I.P issues, change in business and marketing strategy, fine tuning of SEO tactics, and so it goes on. Webmasters and those in charge of implementing and executing text links and anchors, and the publishing of, would do well to best understand the subject and quirks as best as possible to help avoid disaster, and so to get a Win-Win-Win for the website, client and worldwide audience. All part of the magic formula for website publishing across the Matrix Of Things.

 

In-text advertising

In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.

Description

Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., Google AdSense), in-text advertising places hyperlinks directly into the text of the webpage. In-text advertising is commonly available from In-Text Ad Networks like Kontera using technology such as IntelliTXT, or offered by publishers using Ad Serving technology from PowerLinks Media.

Advertising Model

In text advertising commonly works on a cost per click (CPC) model, which means that each time a website visitor clicks on an In-text ad, the websites owner gets paid by the advertiser. Other models include cost per impression (CPM), cost per action CPA and cost per play CPP for multimedia content ads (also known as Pay Per Play (PPP) (Wikipedia)


Contextual advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.

Pay-per-click

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems] to guard against abusive clicks by competitors or corrupt web developers. (Wikipedia)

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Content creation, content marketing, publicity, exposure and advertising services via Media Man Int, Media Man Australia and Australian Sports Entertainment