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YouTube
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Google
Finance: Alphabet Inc Class A
About
YouTube
Our
mission is to give everyone a voice and show them
the world.
We
believe that everyone deserves to have a voice, and
that the world is a better place when we listen, share
and build community through our stories.
YouTube
TV drops more good news to subscribers after Disney
deal
Nov
20, 2025
Googles
YouTube and The Walt Disney Company confirmed on Nov.
14 they had reached an agreement to restore Disney-owned
networks on YouTube TV, after two weeks of blackout.
The
dispute left millions of subscribers without access
to popular Disney channels, including ABC, ESPN, The
Disney Channel, FX, and Nat Geo.
Were
happy to share that weve reached a deal to continue
carrying Disney content. We appreciated your patience
while we negotiated on your behalf. Any recordings
that were previously in your library and your personal
preferences/recommendations will be just as you left
them. Well be launching your local ABC stations
as quickly as we can, and they should be accessible
shortly, reads the notice on YouTube TV Help
page.
YouTube
also reminded subscribers that they can still claim
their $20 credit for YouTube TV until December 9,
2025.
On
Sunday, Nov. 9, the streaming giant started issuing
eligible YouTube TV subscribers a $20 credit. While
this might seem like a reasonable move, given that
the subscribers who regularly pay for content had
suddenly lost access to many important channels, many
users found it strange that the credit wasnt
applied automatically and needed to be claimed manually.
The
dispute, centered around carriage fees, is now resolved.
Although the new terms of the deal were not made public,
Google is keeping its promise on a $20 credit.
YouTube
TV has also dropped more good news for its subscribers.
YouTube
TV rolls out a new 24-hour sports channel: the NBC
Sports Network
On Nov. 17, YouTube TV was first to launch a brand-new
24-hour linear channel NBC Sports Network. The network
existed previously, but was discontinued in 2022.
The relaunch is a new iteration of NBC Sports Network.
NBCUniversal
confirmed on Nov. 13 it will roll out the new NBC
Sports Network (NBCSN). Featuring a wide range of
marquee sporting events and programming from NBC Sports,
NBCSN will be available exclusively through participating
pay-TV distributors, launching first for all YouTube
TV subscribers and soon on Xfinity, with other distributors
to be announced at a later date, according to the
press
release.
What
does this mean for YouTube TV subscribers?
YouTube
TV subscribers now have access to NBCUniversals
extensive sports portfolio that also streams on Peacock,
enabling users to enjoy live games across major sports.
Events
and programming on the new NBC Sports Network:
Monday Night NBA games and NBA Playoffs
Premier
League soccer matches
Gold
Zone hosted by Scott Hanson (daily whip-around coverage
for Milan Cortina Olympic Winter Games in February
2026)
WNBA
Regular Season and Playoff games
Big
Ten and Notre Dame Football
Big
Ten, Big East and Big 12 Mens and Womens
Basketball
Golf
Majors (includes select coverage of U.S. Open and
The Open Championship)
Cycling
(Tour de France, Tour de France Femmes; Vuelta a España,
and more)
Kentucky
Derby and Kentucky Oaks undercard races
Olympic
Sports (e.g., Figure Skating, Ski & Snowboard,
Gymnastics, Swimming, Track & Field)
Popular
shows, including "PFT Live," "The Dan
Patrick Show," "The Dan Le Batard Show,"
and "Fantasy Football Happy Hour with Matthew
Berry"
NBCSN
is also expected to include dozens of MLB regular-season
and select post-season games in a soon-to-be-announced
deal, according to NBC Sports.
This
launch arrives at a pivotal moment for sports broadcasting,
as networks navigate the dual pressures of cord-cutting
trends and escalating media rights costs," writes
Luke Bouma for Cord Cutters News.
"NBCUniversals
approach cleverly bridges linear TVs reliability
with streamings convenience, allowing viewers
to access content seamlessly across Peacock, pay-TV
apps like YouTube TV, or hybrid setups.
Subscribers
share mixed reactions to NBCSN relaunch on YouTube
TV
Adding more sports options to its offering is a good
move for YouTube TV, because a huge number of subscribers
favor live sports offerings.
In
fact, forty-three percent of Gen Z and millennials
surveyed indicate a willingness to pay more for streaming
video subscriptions that include access to live sports,
although their engagement with live content remains
to be seen, according to the Deloitte Center
for Technology, Media & Telecommunications 2025
Digital
Media Trends survey.
The
news quickly reached Reddit, where users shared their
opinions, largely supporting NBCs decision to
bring back NBCSN via YouTube TV.
Nice!
While I haven't missed a college football game due
to the Disney dispute, I have needed to flop over
to Peacock for a few games. Having the YTTV features
(catch up, quad screen, DVR without ads) will be really
nice, wrote user totallyjaded.
User
Creekridge1 seconded that enthusiasm, saying Big
news for premier league watchers. The old NBC sports
network was very solid.
InvestigatorQuiet704
highlighted, Also going to be great for college
football can have it on YouTube TV now without having
to watch on just Peacock. Also the Gold Zone channel
during the Olympics will be on this channel.
Some
users were displeased that it is a linear channel
(only one event at a time), arguing it's not a substitute
for Peacocks streaming flexibility.
User
M337ING wrote, Ok, but this is a linear service
meaning its only 1 event at a time. Its
nowhere near a replacement for a streaming service
with multiple events.
A
few are wary of potential future price increases tied
to the expanded content, even though a fee hike has
not been announced.
Media
Man Web Tips
(In
Case You Missed It)
How
Search Off the Record tackles SEO and web development
https://youtube.com/watch?v=x1_FS61AzLM
Celebrate
the 100th episode of Search Off the Record with Martin,
Lizzi, Cherry, John and Gary as they revisit memorable
moments, touching on a bunch of topics. This special
episode touches on Google's mobile-first indexing,
the intricacies of the Caffeine indexing system, and
a deep dive into JavaScript scoping and hoisting.
You'll hear again about optimizing documentation traffic
and the delightful world of Google Doodles. Discover
key insights that impact your SEO strategies and web
development practices.
Resources:
Episode transcript ? https://goo.gle/sotr100-transcript
Chapters:
0:00 - Welcome and 100th Episode Intro 2:21 - Lizzi's
favorite: SEO starter guide readings 3:01 - Gary on
Mobile-First Indexing Importance 3:39 - Revamping
the SEO starter guide 5:13 - Meta tags and Google's
indexing system 9:11 - Cherry's use of podcasts for
work 12:09 - Deep dive into caffeine indexing 13:59
- The mechanics of data conversion in caffeine 16:12
- John's favorite: The magic of Google Doodles 23:30
- JavaScript ccoping and hoisting 25:47 - Optimizing
documentation traffic 29:29 - Conclusion: 100 Episodes
of Search Off the Record
Search
Giant Google Releases New Podcast Episodes:
Optimizing
login-page content for Google Search
https://youtube.com/watch?v=nMZ0FZoRbvI
Explore
critical aspects of search engine optimization for
web content that lives behind a login or paywall.
In this episode, Martin and John cover how Googlebot
interacts with these pages, the role of paywall structured
data, and methods to prevent unintended indexing of
private information. Get practical advice on improving
your website's visibility and user experience while
maintaining data security in Google Search. Resources:
Episode transcript
https://goo.gle/sotr099-transcript
(Credit:
Google)
Lazy
loading demystified
https://youtube.com/watch?v=XgkhNF1gDKA
Optimize
your website's performance with lazy loading techniques.
In this episode, John Mueller and Martin Splitt discuss
lazy loading, and its SEO implications. Find out how
lazy loading affects indexing, ranking, and Core Web
Vitals. Whether you're using native lazy loading or
custom JavaScript libraries, this episode provides
insights for developers on how to enhance website
speed and user experience.
Resources:
Episode transcript
https://goo.gle/sotr098-transcript
(Credit:
Google)
SEO
for photographers: websites, social media, and Google
Search
https://youtube.com/watch?v=5sJPKghoUeU&t=1s
In
this episode of Search Off The Record, John and Martin
explore the intersection of SEO and photography. Is
a website essential for photographers, or is social
media enough? Martin, a technical SEO expert and photography
enthusiast, dives into the challenges of building
a photography website, optimizing images, and attracting
the right audience. Whether you're a professional
photographer or a hobbyist, this podcast offers valuable
insights into how Search Engine Optimization can help
you showcase your work and connect with your audience.
Find out how to make your images more findable, understand
your website's performance, and navigate the ever-changing
landscape of digital marketing for photographers.
Martin shares his experience building his own photography
website and the challenges he faced with SEO for his
personal website.
Resources:
Episode transcript
https://goo.gle/sotr097-transcript
(Credit:
Google)
Bonus!
SEO
For Small Business: (Search Off The Record)
https://youtube.com/watch?v=BKDymFYpvL8
Search
Off The Record Podcast
https://youtube.com/playlist?list=PLKoqnv2vTMUMxMs2PdBlDULqybdlPZxrk
Google's
John Mueller quotes on updates to website content
Content
Management Systems and more ...
for
the most part you can just try things out. One of
the nice parts about websites is, often, if youre
using a CMS, you can just edit the page and its
live, and its done. Its not that you have
to do some big, elaborate
work to put it live.
Its
very easy to try things out, let it sit for a couple
of weeks, see what happens and kind of monitor to
see is it doing what you want it to be doing. I guess,
at that point, when we talk about monitoring, you
probably need to make sure that you have the various
things installed so that you actually see what is
happening. Perhaps set up Search Console for your
website so that you see the searches that people are
doing. And, of course, some way to measure the goal
that you want, which could be something perhaps in
Analytics or perhaps theres, I dont know,
some other way that you track in person if you have
a physical store, like are people actually coming
to my business after seeing my website, because its
all well and good to do SEO, but if you have no way
of understanding has it even changed anything, you
dont even know if youre on the right track
or recognize if something is going wrong.
News
News
Flashback (In Case You Missed It)
Search
Engine News: Google
Search
Off The Record by Google remains popular and helpful
for webby, code community: Media
June
27, 2024
Inside
Search Quality: Using metrics and data science to
improve Search
https://youtube.com/watch?v=YrqpIPQ0Pmc&ab_channel=GoogleSearchCentral
In
this episode of SOTR, Lizzi and John sit down with
Elizabeth Tucker to go behind the scenes of Search
Quality product management. Listen along as they discuss
using data science to measure quality and make improvements,
how search behavior is changing over time, and how
to think about E-E-A-T and the Search Quality Rater
Guidelines. (Credit: Google)
Google
Search Central Official YouTube
https://youtube.com/@GoogleSearchCentral
Search
Off the Record takes you behind the scenes of Google
Search and its inner workings! In each episode, the
folks from the Search Relations team will give you
background info on the decision-making behind launches,
feature prioritization in Search Console, and the
projects Google Search teams are working on. They
will share fun stories from the many conferences they
attend as well as from their day-to-day working life
at Google. They will also dive into the currently
trending conversations in the SEO community at large.
Have a listen! (Google)
Media
Man: Helpful and useful as always.
News
Google
News
Google
is an American multinational technology company founded
in 1998 by Larry Page and Sergey Brin, best known
for its dominant search engine that processes billions
of queries daily.
Headquartered
in Mountain View, California (part of Alphabet Inc.
since 2015), it offers a vast ecosystem of products
including Gmail, Google Maps, YouTube, Android, Google
Cloud, and AI tools like Gemini.
Key
Highlights (as of late 2025):
Core
Business: Search remains its powerhouse, with advanced
features for images, videos, and real-time info.
AI
Innovations: Recent updates focus on Gemini for multimodal
AI, integrated across products like Search and Workspace.
News
& Blog: Follow updates on their official blog
for product launches and tech stories.
Media
Man Int
SEO
News (Media Man Int)
https://mediamanint.com/seo_news.html
Google
News (Media Man Int)
https://mediamanint.com/google_news.html
MrBeast
is a YouTube megastar. Can he make it in business?
Even
creators with hundreds of millions of followers can
find their names mean little to older audiences, hampering
their chances of building a brand outside social media.
One
of the most popular YouTubers in the world is a tall,
rather awkward 25-year-old from North Carolina called
Jimmy Donaldson, better known to his fans as MrBeast.
He has more online followers than Elon Musk, makes
millions of dollars in ad revenue and wants to turn
his devoted subscriber base into a business. But swapping
virtual fame for the real world is tricky.
If
you didnt spend your teenage years glued to
YouTube, Donaldsons success may come as a surprise.
The videos he makes are reminiscent of MTVs
Jackass: there is a lot of shouting and elaborate
stunts. Escapades include squashing a sports car in
a hydraulic press and running a train into a brick
wall.
Recently,
more of his work has had a philanthropic bent. Video
titles trade in big, eye-catching numbers: 1000
Deaf People Hear For The First Time, for example.
Donaldson
does not have the attributes you might associate with
superstardom. He has grown in confidence but can still
look uncomfortable on camera. While his videos follow
the faux-casual YouTube style of fast cuts and shots
of friends laughing, he rarely looks relaxed.
Yet
his comment section glows with respect. Under a video
of him sitting in a chair and counting to 10,000,
one viewer wrote This is hardwork and dedication
at its finest! His patience and mental fortitude is
beyond; dont know how or where he gets the motivation.
The
question for Donaldson and other online stars is what
comes next. Even the most successful content creator
lives at the mercy of social media company algorithms,
moderators and the vicissitudes of digital advertising.
Whoever owns the platform sets the rules.
YouTube,
owned by Googles parent company Alphabet, is
trying to persuade more creators to upload short videos
to compete with TikTok. TikTok has been threatened
with bans in the US. As creators gain more followers,
lack of control can start to chafe. Autonomy becomes
a prized possession.
Content
creation is gruelling work too, since audiences demand
a constant stream of new videos another incentive
to build up offline businesses. He may be young, but
it has taken Donaldson a while to reach his 178 million
subscribers. He started posting on YouTube when he
was 11.
'Hyper obsessed with going viral
Speaking
to podcaster Joe Rogan a year ago, Donaldson described
himself as hyper obsessed with the platform.
He studied ways to make videos go viral, looking at
how bright thumbnail images for videos were, for example.
His own are cartoony and hyper-real.
MrBeast
videos are a model of the genre: not too long and
opened with explainers that are useful for viewers
with wavering attention spans.
He
likes to get other famous YouTubers involved too.
Recently, Felix Kjellberg aka PewDiePie (111
million YouTube subscribers) joined him on
a rollercoaster in Japan.
As
his audience grows, so do the number of businesses.
As well as the 55 per cent of video ad revenue he
gets through YouTubes partner program, his business
endeavours include a ghost kitchen called MrBeast
Burger and a chocolate bar company called Feastables,
plus investments in other creators via a fintech called
Creative Juice.
Earlier
this year, Donaldson tweeted out an idea to sell parts
of his businesses for billions of dollars.
He had previously mentioned the idea of an initial
public offering. Last year, news website Axios reported
that he was considering external funding that would
value his business empire at about $US1.5 billion
($2.3 billion). In tech parlance, this would make
him a unicorn.
Celebrity-run
businesses are not new. In the late 90s, David
Bowie issued asset-backed securities based on revenues
from his albums. George Clooney used to sell tequila.
Rihanna has a make-up line.
For
online stars who trade in views, however, valuations
are still a work in progress. Even YouTube megastars
can find that their names mean little to older audiences,
hampering their chances of building a brand outside
social media.
In
2022, an online media company made up of 93 content
creators and esports competitors joined markets via
a merger with a special purpose acquisition company.
The FaZe Clan, as they call themselves, claimed it
had more than 500 million followers across multiple
platforms such as YouTube, TikTok and Twitch. Revenue
comes from sources including ads on videos and brand
deals that include the gruesome sounding Orange Chicken
Pizza Roll.
But
market interest in FaZe Holdings does not bode well
for Donaldson. SPACs tend to open at $US10 a share.
FaZe Holdings now trades at less than 30 cents a share.
Donaldsons
enthusiasm for an IPO appears to have waned. He sued
Virtual Dining Concepts, the company behind Beast
Burger, following customer complaints, and was counter-sued
in response. All the while, the videos keep coming.
Escaping the confines of YouTube is going to be difficult.
YouTube
Shorts Now Available On TV - November 7, 2022
Google-owned
video sharing platform rolls out short-form vertical
players optimized for television screens.

By
Brian Frederick
YouTube
Shorts are now available in a television-optimized
format, the company announced today via a blog
post.
Owners
of Android TVs or Google TVs will now be able to view
short-form videos via the YouTube app.
YouTube
Chief Product Officer Neal Mohan said in the blog:
While
this may seem like a natural next step, an incredible
amount of thought and care has gone into bringing
this vertical, mobile-first experience to the big
screen.
Before
this release, there was no convenient way for viewers
to watch vertical videos in landscape orientation.
Now, you can play vertical clips in a clean, white-bordered
format that uses the wider screens additional
space to include information about the video, including
title, audio format, creator names, and the like/dislike
icons.
New
Functionality Intended To Facilitate Community Viewing
YouTube
researched users preferred format before releasing
this new functionality, seeking to preserve what it
called the essence of Shorts while encouraging
viewing with others on a larger screen.
Mohan
continues:
As
YouTube continues to make it easier to interact on
TV, the richness of the Shorts experience will only
grow. Bringing Shorts to TV is a great bridge to bring
two of our most important experiences together to
benefit both creators and viewers. Over the coming
weeks, this experience will be rolling out on TV models
(2019 and later) and on newer game consoles.
The
Google-owned video-sharing platform experimented with
employing a conventional video player and a jukebox
style format, in which multiple Shorts would display
simultaneously, before finally settling on a layout
with a clean design that still takes advantage of
the televisions additional screen space.
Move
Latest Attempt By YouTube To Compete With TikTok
Recognizing
the power TikTok wields in the short-form video sphere,
many other companies, including Google and Facebook,
have sought to claim a share of the market to varying
degrees of success.
YouTube
Shorts has been one of the more successful platforms
in this format, reaching 30 million daily views in
April of this year, a massive number for a service
that was launched as a beta version in India in September
2020 before going live in the U.S. in March of the
following year.
The
release of Shorts for televisions should provide YouTube
with a significant advantage over competitors, as
most smart TVs come with the YouTube app already installed,
as opposed to downloading a separate app, ala TikTok.
Viewing
Shorts only requires users to open the app and look
for a carousel on the homepage. You can also view
Shorts directly from a creators channel.
*click
here for full article and multimedia
(Search
Engine Journal)
Social
Media
Greg
Tingle
SEJ
on YouTube Shorts hitting the big screen TV by Brian.
A call to action perhaps to create more YT Shorts
and Google friendly content. Could this almost be
a preemptive strike against Netflix with gaming strategy
and marketing plans? Everything is competing with
everything right? How about in part to counter Microsoft,
TikTok and maybe even Musk's Twitter in the bud, or
at least build on market penetration and pop culture
infiltration, build views on interactive, while reducing
churn? Perhaps we're looking into this too deep, but
maybe not! The battle for eyeballs, hearts, minds,
loyalty and revenue continues! The latest chapter
in the big book entitled 'The Internet Matrix Of Things'.
PS: still pleased we paid to have the YouTube ads
removed, but now Netflix ads are sneaking up on us.
The game of business.
Alphabet
Inc.
Alphabet
Inc. is an American multinational technology conglomerate
holding company headquartered in Mountain View, California.
Alphabet is the world's third-largest technology company
by revenue, after Amazon and Apple, the largest technology
company by profit, and one of the world's most valuable
companies. It was created through a restructuring
of Google on October 2, 2015, and became the parent
holding company of Google and several former Google
subsidiaries. Alphabet is listed on the large-cap
section of the Nasdaq under the ticker symbols GOOGL
and GOOG; both classes of stock are components of
major stock market indices such as the S&P 500
and Nasdaq-100. Alphabet has been described as a Big
Tech company. The establishment of Alphabet Inc. was
prompted by a desire to make the core Google business
"cleaner and more accountable" while allowing
greater autonomy to group companies that operate in
businesses other than Internet services. Founders
Larry Page and Sergey Brin announced their resignation
from their executive posts in December 2019, with
the CEO role to be filfilled by Sundar Pichai, who
is also the CEO of Google.
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