Blog: News and Events
is a YouTube megastar. Can he make it in business?
creators with hundreds of millions of followers can
find their names mean little to older audiences, hampering
their chances of building a brand outside social media.
of the most popular YouTubers in the world is a tall,
rather awkward 25-year-old from North Carolina called
Jimmy Donaldson, better known to his fans as MrBeast.
He has more online followers than Elon Musk, makes
millions of dollars in ad revenue and wants to turn
his devoted subscriber base into a business. But swapping
virtual fame for the real world is tricky.
you didnt spend your teenage years glued to
YouTube, Donaldsons success may come as a surprise.
The videos he makes are reminiscent of MTVs
Jackass: there is a lot of shouting and elaborate
stunts. Escapades include squashing a sports car in
a hydraulic press and running a train into a brick
more of his work has had a philanthropic bent. Video
titles trade in big, eye-catching numbers: 1000
Deaf People Hear For The First Time, for example.
does not have the attributes you might associate with
superstardom. He has grown in confidence but can still
look uncomfortable on camera. While his videos follow
the faux-casual YouTube style of fast cuts and shots
of friends laughing, he rarely looks relaxed.
his comment section glows with respect. Under a video
of him sitting in a chair and counting to 10,000,
one viewer wrote This is hardwork and dedication
at its finest! His patience and mental fortitude is
beyond; dont know how or where he gets the motivation.
question for Donaldson and other online stars is what
comes next. Even the most successful content creator
lives at the mercy of social media company algorithms,
moderators and the vicissitudes of digital advertising.
Whoever owns the platform sets the rules.
owned by Googles parent company Alphabet, is
trying to persuade more creators to upload short videos
to compete with TikTok. TikTok has been threatened
with bans in the US. As creators gain more followers,
lack of control can start to chafe. Autonomy becomes
a prized possession.
creation is gruelling work too, since audiences demand
a constant stream of new videos another incentive
to build up offline businesses. He may be young, but
it has taken Donaldson a while to reach his 178 million
subscribers. He started posting on YouTube when he
'Hyper obsessed with going viral
to podcaster Joe Rogan a year ago, Donaldson described
himself as hyper obsessed with the platform.
He studied ways to make videos go viral, looking at
how bright thumbnail images for videos were, for example.
His own are cartoony and hyper-real.
videos are a model of the genre: not too long and
opened with explainers that are useful for viewers
with wavering attention spans.
likes to get other famous YouTubers involved too.
Recently, Felix Kjellberg aka PewDiePie (111
million YouTube subscribers) joined him on
a rollercoaster in Japan.
his audience grows, so do the number of businesses.
As well as the 55 per cent of video ad revenue he
gets through YouTubes partner program, his business
endeavours include a ghost kitchen called MrBeast
Burger and a chocolate bar company called Feastables,
plus investments in other creators via a fintech called
this year, Donaldson tweeted out an idea to sell parts
of his businesses for billions of dollars.
He had previously mentioned the idea of an initial
public offering. Last year, news website Axios reported
that he was considering external funding that would
value his business empire at about $US1.5 billion
($2.3 billion). In tech parlance, this would make
him a unicorn.
businesses are not new. In the late 90s, David
Bowie issued asset-backed securities based on revenues
from his albums. George Clooney used to sell tequila.
Rihanna has a make-up line.
online stars who trade in views, however, valuations
are still a work in progress. Even YouTube megastars
can find that their names mean little to older audiences,
hampering their chances of building a brand outside
2022, an online media company made up of 93 content
creators and esports competitors joined markets via
a merger with a special purpose acquisition company.
The FaZe Clan, as they call themselves, claimed it
had more than 500 million followers across multiple
platforms such as YouTube, TikTok and Twitch. Revenue
comes from sources including ads on videos and brand
deals that include the gruesome sounding Orange Chicken
market interest in FaZe Holdings does not bode well
for Donaldson. SPACs tend to open at $US10 a share.
FaZe Holdings now trades at less than 30 cents a share.
enthusiasm for an IPO appears to have waned. He sued
Virtual Dining Concepts, the company behind Beast
Burger, following customer complaints, and was counter-sued
in response. All the while, the videos keep coming.
Escaping the confines of YouTube is going to be difficult.
Shorts Now Available On TV - November 7, 2022
video sharing platform rolls out short-form vertical
players optimized for television screens.
Shorts are now available in a television-optimized
format, the company announced today via a blog
of Android TVs or Google TVs will now be able to view
short-form videos via the YouTube app.
Chief Product Officer Neal Mohan said in the blog:
this may seem like a natural next step, an incredible
amount of thought and care has gone into bringing
this vertical, mobile-first experience to the big
this release, there was no convenient way for viewers
to watch vertical videos in landscape orientation.
Now, you can play vertical clips in a clean, white-bordered
format that uses the wider screens additional
space to include information about the video, including
title, audio format, creator names, and the like/dislike
Functionality Intended To Facilitate Community Viewing
researched users preferred format before releasing
this new functionality, seeking to preserve what it
called the essence of Shorts while encouraging
viewing with others on a larger screen.
YouTube continues to make it easier to interact on
TV, the richness of the Shorts experience will only
grow. Bringing Shorts to TV is a great bridge to bring
two of our most important experiences together to
benefit both creators and viewers. Over the coming
weeks, this experience will be rolling out on TV models
(2019 and later) and on newer game consoles.
Google-owned video-sharing platform experimented with
employing a conventional video player and a jukebox
style format, in which multiple Shorts would display
simultaneously, before finally settling on a layout
with a clean design that still takes advantage of
the televisions additional screen space.
Latest Attempt By YouTube To Compete With TikTok
the power TikTok wields in the short-form video sphere,
many other companies, including Google and Facebook,
have sought to claim a share of the market to varying
degrees of success.
Shorts has been one of the more successful platforms
in this format, reaching 30 million daily views in
April of this year, a massive number for a service
that was launched as a beta version in India in September
2020 before going live in the U.S. in March of the
release of Shorts for televisions should provide YouTube
with a significant advantage over competitors, as
most smart TVs come with the YouTube app already installed,
as opposed to downloading a separate app, ala TikTok.
Shorts only requires users to open the app and look
for a carousel on the homepage. You can also view
Shorts directly from a creators channel.
here for full article and multimedia
on YouTube Shorts hitting the big screen TV by Brian.
A call to action perhaps to create more YT Shorts
and Google friendly content. Could this almost be
a preemptive strike against Netflix with gaming strategy
and marketing plans? Everything is competing with
everything right? How about in part to counter Microsoft,
TikTok and maybe even Musk's Twitter in the bud, or
at least build on market penetration and pop culture
infiltration, build views on interactive, while reducing
churn? Perhaps we're looking into this too deep, but
maybe not! The battle for eyeballs, hearts, minds,
loyalty and revenue continues! The latest chapter
in the big book entitled 'The Internet Matrix Of Things'.
PS: still pleased we paid to have the YouTube ads
removed, but now Netflix ads are sneaking up on us.
The game of business.