|
Google’s
search terms move will make millions in ad spend invisible to advertisers -
3rd September 2020
The
change removes visibility into more than 20% of search terms, one agency finds. 
Profiles Search
Engines SEO Digital
Media Sports
Sports Betting
Television
Wrestling Business
Gaming Entertainment
Pop Culture
Steaming Advertising
Promotions By
Ginny Marvin This
morning, I negated a word that cost a campaign more than $3 for the one click
it received in a brand campaign last week. I didn’t add the whole query,
just one irrelevant word that triggered a brand keyword. Going forward, I might
not ever see that type word or know if it showed up across multiple low-volume
queries. As we
reported yesterday, Google has notified advertisers the search
terms report will “only include terms that were searched by a significant
number of users.” It has given no details about what “significant”
means. The company told us the reason for the change is “to maintain our
standards of privacy and strengthen our protections around user data.” Unsurprisingly,
the move has angered advertisers. *click
here for full article and multimedia (Search
Engine Land) | 
