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Paramount Announces Landmark Media Rights Agreement With Zuffa Boxing

09/29/2025

Paramount+ will become the exclusive home of Zuffa Boxing throughout the U.S., Canada, and Latin America.

LOS ANGELES, CA and NEW YORK, NY – SEPTEMBER 29, 2025 – Paramount, a Skydance Corporation, (“Paramount”) (NASDAQ: PSKY) and TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO), a premium sports and entertainment company, today announced a long-term media rights agreement in which Paramount+ will become the exclusive home of Zuffa Boxing throughout the U.S., Canada, and Latin America.

Zuffa Boxing is the new professional boxing promotion formed by TKO and leading entertainment conglomerate Sela, with leadership from UFC President and CEO Dana White; HE Turki Alalshikh, Chairman of the General Entertainment Authority and President of the Saudi Boxing Federation; Sela Managing Director and CEO Dr. Rakan Alharthy; and WWE President and TKO Board Member Nick Khan.

Beginning in January 2026, Paramount will exclusively distribute a full slate of Zuffa Boxing events starting with 12 action-packed cards, with plans to grow that number in subsequent years. The bouts will be available via Paramount’s direct-to-consumer streaming platform Paramount+, with the potential for select events to be simulcast on CBS, America’s leading broadcast network, and other Paramount platforms.

Dana White commented: “I’m excited to bring great boxing events to a global audience. There are millions of boxing fans that will now be able to watch competitive fights with up-and-coming boxers as well as the biggest stars in the sport. Paramount will be the home for UFC and boxing fans to watch the greatest fights in combat sports.”

HE Turki Alalshikh said: “This partnership with Paramount reinforces our vision to redefine the way viewers consume boxing. More fight fans will now have access to watch some of the most exciting boxers around. We have seen the proof that the appetite is there, this is the future for live boxing coverage and will ensure the sport continues to thrive.”

Said Cindy Holland, Chair of Direct-to-Consumer for Paramount, a Skydance Corporation: “Paramount has long been a leader in sports and sports storytelling, and this partnership marks a bold new chapter – not just for us, but for the future of boxing. It’s a partnership that advances several of our core priorities: delivering premium sports to fans, providing audiences with year-round marquee live events, and creating long-term value through a differentiated, must-watch portfolio of content. By combining TKO and Zuffa Boxing’s world-class production and promotional capabilities with our subscribers’ passion for sports, we are confident we will deliver something truly special to boxing fans throughout the U.S., Canada, and Latin America for years to come.”

Further details about Zuffa Boxing, including fight schedules and the first event to be live streamed on Paramount+, will be announced in the months ahead.

# # #

About Paramount, a Skydance Corporation

Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, nextgeneration global media and entertainment company, comprised of three business segments: Filmed Entertainment, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America's most-watched broadcast network, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Pluto TV, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. For more information, please visit http://paramount.com.

About Zuffa Boxing

Zuffa Boxing is a joint venture between TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO) and Sela, the entertainment conglomerate. TKO serves as managing partner, providing day-to-day operational expertise, management, and oversight of the promotion, with executive leadership anchored by UFC President and CEO Dana White and WWE President and TKO Board Member Nick Khan. The promotion aims to reimagine the sport of boxing by evolving the current model to restore the sport’s rightful place in the forefront of the global sports ecosystem. For more information, follow
@Zuffa_Boxing
on X; and
@ZuffaBoxing
on Snapchat, Instagram, Threads, and TikTok.

About Sela

Founded in 1997, Sela is a Saudi Arabian company specializing in creating, constructing, and operating unique destinations and recreational experiences across sports, entertainment, culture, and hospitality sectors. Initially recognized as Saudi Arabia’s first FIFA-recognized athletes’ representation company, Sela expanded into sports marketing

and has since diversified into broader recreational industries.

About TKO

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

(Sources: Paramount/Zuffa Boxing/TKO Group)

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PARAMOUNT AND TKO ANNOUNCE HISTORIC UFC MEDIA RIGHTS AGREEMENT

 

 

PARAMOUNT TO BECOME EXCLUSIVE HOME OF UFC IN THE U.S.


Beginning in 2026, all UFC numbered events and Fight Nights will stream live on Paramount+, with select marquee fights simulcast on CBS


LOS ANGELES, CA and NEW YORK, NY – August 11, 2025 – Paramount, a Skydance Corporation, (“Paramount”) (NASDAQ: PSKY) and TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO), a premium sports and entertainment company, today announced a seven-year media rights agreement in which Paramount will become the exclusive home of all UFC events in the U.S.


Starting in 2026, Paramount will exclusively distribute UFC’s full slate of 13 marquee numbered events and 30 Fight Nights via its direct-to-consumer streaming platform, Paramount+, with select numbered events to be simulcast on CBS, Paramount’s leading broadcast network.

As part of the agreement, UFC and Paramount will move away from UFC’s existing Pay-Per-View model in favor of making these premium events available at no additional cost to the expansive U.S. subscriber base of Paramount+. This shift in distribution strategy will unlock greater accessibility and discoverability for sports fans and provide an important catalyst for driving engagement and further subscriber growth for Paramount+. Paramount intends to explore UFC rights outside the U.S. as they become available in the future.


“I couldn’t be more excited to join forces with Dana, Ari, and Mark. Rarely do opportunities arise to partner on an exclusive basis with a global sports powerhouse like UFC – an organization with extraordinary global recognition, scale, and cultural impact,” said David Ellison, Chairman and CEO of Paramount. “Paramount’s advantage lies in the expansive reach of our linear and streaming platforms. Live sports continue to be a cornerstone of our broader strategy — driving engagement subscriber growth, and long-term loyalty, and the addition of UFC’s year-round must-watch events to our platforms is a major win. We look forward to delivering this premium content to millions of fans in the U.S., and potentially beyond.”

“This is a milestone moment and landmark deal for UFC, solidifying its position as a preeminent global sports asset,” said Ariel Emanuel, Executive Chair and CEO, TKO. “Our decade-long journey with UFC has been defined by continuous growth and expansion, and this agreement is an important realization of our strategy. We believe wholeheartedly in David’s vision and look forward to being in business with a company that will prioritize technology as a means to enhance storytelling and the overall viewing experience.”

“Paramount is a platinum partner with significant reach,” said Mark Shapiro, President and COO, TKO. “Our new agreement unlocks powerful opportunities at TKO for years to come – meaningful economics for investors; expanded premium inventory for global brand partners; and deeper engagement for UFC’s passionate fanbase. Just as importantly, our athletes will love this new stage.”

UFC is the world’s premier mixed martial arts (MMA) organization. UFC events take place year-round with approximately 43 live events annually, delivering more than 350 hours of live event content. In the U.S., UFC has approximately 100 million fans who are highly engaged across linear, digital, and social platforms. Further, UFC is one of the few truly global sports properties, with programming reaching nearly 950 million broadcast and digital households across more than 210 countries and territories in 50 languages, as well as a roster of approximately 600 of the world’s best male and female MMA athletes representing 75 countries.

The seven-year term, which begins in 2026, has an average annual value (“AAV”) of $1.1 billion. The contract’s payment schedule is weighted more toward the back end of the deal.

# # #

About Paramount, a Skydance Corporation
Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America's most-watched broadcast network, CBS News, Nickelodeon, MTV, BET,Comedy Central, Showtime, Paramount+, Pluto TV, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. For more information please visit www.paramount.com.

About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 318 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to more than 950 million broadcast and digital households across more than 210 countries and territories. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE:TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On& Location, a global leader in premium experiential hospitality.

 

 

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PARAMOUNT AND TKO ANNOUNCE HISTORIC UFC MEDIA RIGHTS AGREEMENT (UFC.com)



PARAMOUNT AND TKO ANNOUNCE HISTORIC UFC MEDIA RIGHTS AGREEMENT

Beginning In 2026, All UFC Numbered Events And Fight Nights Will Stream Live on Paramount+, With Select Marquee Fights Simulcast on CBS

 

August 11, 2025 – Paramount, a Skydance Corporation, (“Paramount”) (NASDAQ: PSKY) and TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO), a premium sports and entertainment company, today announced a seven-year media rights agreement in which Paramount will become the exclusive home of all UFC events in the U.S.

 

Starting in 2026, Paramount will exclusively distribute UFC’s full slate of 13 marquee numbered events and 30 Fight Nights via its direct-to-consumer streaming platform, Paramount+, with select numbered events to be simulcast on CBS, Paramount’s leading broadcast network.

As part of the agreement, UFC and Paramount will move away from UFC’s existing Pay-Per-View model in favor of making these premium events available at no additional cost to the expansive U.S. subscriber base of Paramount+. This shift in distribution strategy will unlock greater accessibility and discoverability for sports fans and provide an important catalyst for driving engagement and further subscriber growth for Paramount+. Paramount intends to explore UFC rights outside the U.S. as they become available in the future.

“I couldn’t be more excited to join forces with Dana, Ari, and Mark. Rarely do opportunities arise to partner on an exclusive basis with a global sports powerhouse like UFC – an organization with extraordinary global recognition, scale, and cultural impact,” said David Ellison, Chairman and CEO of Paramount. “Paramount’s advantage lies in the expansive reach of our linear and streaming platforms. Live sports continue to be a cornerstone of our broader strategy — driving engagement, subscriber growth, and long-term loyalty, and the addition of UFC’s year-round must-watch events to our platforms is a major win. We look forward to delivering this premium content to millions of fans in the U.S., and potentially beyond.”

“This is a milestone moment and landmark deal for UFC, solidifying its position as a preeminent global sports asset,” said Ariel Emanuel, Executive Chair and CEO, TKO. “Our decade-long journey with UFC has been defined by continuous growth and expansion, and this agreement is an important realization of our strategy. We believe wholeheartedly in David’s vision and look forward to being in business with a company that will prioritize technology as a means to enhance storytelling and the overall viewing experience.”

“Paramount is a platinum partner with significant reach,” said Mark Shapiro, President and COO, TKO. “Our new agreement unlocks powerful opportunities at TKO for years to come – meaningful economics for investors; expanded premium inventory for global brand partners; and deeper engagement for UFC’s passionate fanbase. Just as importantly, our athletes will love this new stage.”

UFC is the world’s premier mixed martial arts (MMA) organization. UFC events take place year-round with approximately 43 live events annually, delivering more than 350 hours of live event content. In the U.S., UFC has approximately 100 million fans who are highly engaged across linear, digital, and social platforms. Further, UFC is one of the few truly global sports properties, with programming reaching nearly 950 million broadcast and digital households across more than 210 countries and territories in 50 languages, as well as a roster of approximately 600 of the world’s best male and female MMA athletes representing 75 countries.

The seven-year term, which begins in 2026, has an average annual value (“AAV”) of $1.1 billion. The contract’s payment schedule is weighted more toward the back end of the deal.

 

 

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Art of Eight Limbs | Official Trailer | Paramount Movies
https://www.youtube.com/watch?v=sPiurhVIy_o&t=16s

In this action-packed thriller from a producer of ONCE UPON A TIME IN HOLLYWOOD, Ludi Lin (MORTAL KOMBAT) stars as a CIA data analyst and part-time kickboxer. Sent on a mission to Myanmar, he must infiltrate a martial arts tournament that serves as a cover for an arms dealer auctioning VX Nerve Gas. His objective: deliver a critical detection device to allies. However, as the mission spirals out of control, he is forced to confront the world's most ruthless fighters, standing as the last line of defense against a time-ticking global threat. (Credit: Paramount Movies)

and more ...

Upcoming Movie Trailers (Martial Arts) | Tiger Style Media Sizzle | Paramount Movies
https://www.youtube.com/watch?v=97wWphPA9e0

From a producer of ONCE UPON A TIME IN HOLLYWOOD, The Tiger Style Ultimate Martial Arts Collection merges the raw intensity of classic grindhouse with modern storytelling. Witness unparalleled martial arts mastery across CIA intrigue, prison escapes, family vendettas, and deadly tournaments in this action-packed homage to kung fu cinema's golden age.

Experience the ACTION on digital:

Art of Eight Limbs - August 20
The Lockdown - August 27
Lady Scorpions - September 3
Kung Fu Games - September 10

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Media Man: The golden age of kung fu, martial arts movies and the like is back for audiences across the globe to enjoy. KO news, action and drama! A winning combination.

 

 

 

 

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Paramount Saga Continues

August 16, 2024

1 big thing: Of Paramount importance

 

Edgar Bronfman Jr. is in talks about advancing a bid for Paramount Global's parent company, sources tell Axios.

Why it matters: A Bronfman bid would complicate Paramount's existing $8 billion agreement to merge with Skydance Media — and add further drama to the already long and complicated sale process.

"This feels like an end credits scene in a superhero movie that already had a satisfying conclusion," Axios' Dan Primack wrote in this morning's Pro Rata newsletter.

Catch up quick: Axios reported last month that Bronfman was still working with bankers on a possible last-minute offer for Paramount's parent, National Amusements — the holding company run by entertainment scion Shari Redstone.

Paramount's deal with Skydance and RedBird Capital Partners includes a 45-day go-shop provision, which means other bidders have until Wednesday to make a better offer.

So Bronfman, the former Warner Music chair and heir to the Seagram alcohol fortune, has five days to get enough capital committed to do it.

Zoom out: The Skydance deal, which still requires regulatory approval, includes a $400 million break-up fee. Bronfman or any suitor able to top Skydance would be on the hook for it.

The bottom line: As Dan wrote, following on the movie metaphor for the Paramount saga, the Bronfman development "may tease the next chapter by changing everything we thought we knew, but also could go down as a hollow buzz." (AXIOS)

Full coverage via subscription to AXIOS @axios

Paramount Global agrees to merge with Skydance Media
https://www.axios.com/2024/07/08/paramount-skydance-merger-deal

Paramount Global agrees to merge with Skydance Media
https://www.axios.com/2024/07/08/paramount-skydance-merger

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