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Virgin
Games hires Latitude to raise profile - NMA Magazine
Virgin
Games is to ramp up its marketing activity as
it expands its portfolio of online games to make
the most of traffic to gambling sites. Virgin
Games, which was launched three years ago and
has casino, poker and bingo sites, has appointed
Latitude as is first search optimisation agency
to ramp up content on its properties and gain
prominence on search engines. The company is also
increasing display, affiliate and paid search
activity, taking advantage of Google's decision...
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