Media Releases


Media Releases

Media Release aka Press Release

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A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as an news embargo.

A special example of a press release is a communiqué, which is a brief report or statement released by a public agency. A communiqué is typically issued after a high-level meeting of international leaders.

Using press release material can benefit media corporations because they help decrease costs and improve the amount of material a media firm can output in a certain amount of time. Due to the material being pre-packaged, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand.

Although using a press release can thus save a news outlet time and money, it constrains the format and style of its content. In addition, press releases are favorable towards the organization that commissioned them, framing the topic according to its preferred criteria. In the digital age, consumers want to get their information instantly, bringing about pressure on the news media to output as much material as possible. This may cause news media companies to heavily rely on press releases to create stories.



Press release agencies

This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources.

APO Group – a press release wire distribution service and a media relations' consulting firm in Africa and the Middle East, based in Switzerland. – an international press release agency. It was founded in July 2005 as the first Russian-speaking internet blog about Business-to-business-marketing.

Business Wire – an international press release agency. Founded in 1961. It is a subsidiary of Berkshire Hathaway.

CNW Group – formerly a Canadian-based commercial press release service which had bureaus in Toronto, Montreal (as CNW Telbec), Calgary and Vancouver, has been absorbed by Cision.

GlobeNewswire – an American press release distribution company, headquartered in Los Angeles, California. An Intrado subsidiary since 2018, it is a newswire distribution network.

IndieWire – a film industry and review website launched on July 15, 1996. The site was acquired by Snagfilms in July 2008. Indiwire Critic's Poll is an annual poll by Indiewire that recognizes the best in films in a ranking of 10 films on 15 different categories.

PR Newswire – a distributor of press releases based in New York City. The service was created in 1954 to allow companies to electronically send press releases to news organizations, at first using teleprinters. PR Newswire was acquired by Cision in 2016.

Sovfoto – established in 1932 as the only agency to represent Soviet photojournalism in America/ It continues today as a commercial entity Sovfoto/Eastfoto. Collections from its archive are held also at MacLaren Art Centre in Barrie, Canada which in 2001 was donated 23,116 vintage gelatin silver prints dating from 1936 to 1957, while Amhurst University holds the Tass Sovfoto Photograph Collection, 1919–1963, the majority being from 1943–1963.

Talk to the Press – a press and publicity agency that was founded in 2007 by media expert and former national newspaper journalist Natasha Courtenay-Smith.

U.S. Newswire – a U.S. national news release wire service established in 1986 and distributes media materials on behalf of a variety of customers, particularly the U.S. government and non-profit agencies. It is based in Washington DC and was acquired from Medialink by PR Newswire on October 1, 2006.