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Could
be a case of five party right here, by Emily Dunn
and Elicia Murray
6th February 2008
(Credit:
The Sydney Morning Herald)
LAST
year it was bad-boy rapper Snoop Dogg, banned
by the immigration authorities. This year MTV
Australia has resorted to trawling Hollywood's
bars and rehabilitation facilities talent for
their Australian award-show spin-off.
Rehab-regular
and repeat traffic offender Lindsay Lohan is reported
to be on the music network's wish list for its
video music awards on April 27, but the list doesn't
end there.
"Nothing
is confirmed," a network spokeswoman told
SiT yesterday. "But we are looking at a number
of other girls in Lohan's league."
With
Lohan reportedly also in talks with MTV Russia,
MTV Australia have sent proposals to at least
five other party-hearty gals of La
Lohan's
calibre including jail-cell heiress Paris Hilton
and drink-driving brat-packer, Mischa Barton.
Others
rumoured to grace our shores for the awards include
Rehab singer Amy Winehouse and train wreck Britney
Spears - if she is given the go ahead from her
psychiatric care facility.
Last
year the awards garnered headlines when its headline-act,
rapper Snoop Dogg, was refused a visa due to criminal
convictions. Previous Hollywood it-girl guests
have included Anna Nicole-Smith and Nicole Richie.
But
we are holding out for an announcement in March
- when organisers expect to have names signed
and sealed - that all five of the aforementioned
trash-stars will be heading our way for the award
show. That would be a party to remember.
MTV
Wikipedia Profile
MTV
(Music Television) is an American cable television
network based in New York City. Launched on August
1, 1981, the original purpose of the channel was
to show music videos. Today, MTV broadcasts a
variety of pop culture, youth culture, music videos
and reality television shows aimed at older adolescents
and young adults.
Since
its premiere, MTV has revolutionized the music
industry. Slogans such as "I want my MTV"
became embedded in public thought, the concept
of the VJ (video jockey) was popularized, the
idea of a dedicated video-based outlet for music
was introduced, and both artists and fans found
a central location for music events, news, and
promotion. MTV has also been referenced countless
times by musicians, other TV channels and shows,
films and books.
MTV
has spawned a handful of sister channels in the
U.S. and dozens of affiliated international channels
around the world. MTV's moral influence on young
people, including examples of censorship and social
activism on the channel, has been the subject
of debate for years. MTV's choice to focus on
non-music programming has also been contested
relentlessly, demonstrating the channel's continued
impact on popular culture. (Credit:
Wikipedia).
MTV
Australia Wikipedia Profile
MTV
Australia is the Australian version of MTV Music
Television, a channel specialising in music and
youth culture programming. It is owned by MTV
Networks and primarily features imported shows
as well as locally produced programming.
History
1980s
- 1990s
The
"MTV" brand was launched in Australia
during April 1987 as a music program on the free-to-air
Nine Network . The program was hosted by Richard
Wilkins and aired late on Friday and Saturday
nights. The program presented a mixture of music
videos, artist interviews and music segments and
relied heavily on imported American content. Unlike
its Australian counterparts such as ABC TV's Rage
and Network Ten's Video Hits, its focus was predominantly
hard rock music and the program rarely played
dance, rap or Rhythm and blues music. The program
was discontinued in 1993 when Nine chose not to
renew the licence with Viacom. Nine said the axing
was due to high production and licensing costs.
"ARC
Music Channel", owned by Austereo, was later
launched, and in 1996 it affiliated with MTV Networks,
with joint ownership including Village Roadshow
and Optus Television, and was rebranded as the
MTV channel in 1997[1]. Later the channel broke
away to become a wholly owned subsidiary of MTV
Networks.
2000 and onwards
In
2004 MTV was launched on the Foxtel and Austar
cable services and in the same year the channel
set up MTV Networks Australia, which began work
on launching its own original programming with
the launch of the Australian Version of the hit
American show TRL on September 10, 2004 with host
Kyle Sandilands from 2day fm. In 2005 MTV premiered
more original programming with MTV Full Tank and
on March 3 MTV launched the first inaugural MTV
Australia Video Music Awards at Luna Park's Big
Top with hosts The Osbournes. At the end of 2006
it was announced that MTV would premiere its latest
original show, MTV The Lair which premiered on
January 26, 2007 which is aired live every Thursday
at the Metro Theatre. MTV Networks Australia also
operates VH1 Australia and in 2007 launched TMF
Australia. The Network is owned by Viacom International
(Australia), Ltd.
Availability
MTV
Australia was originally only available through
the Optus Television service (previously Optus
Vision). This exclusivity deal was dropped in
late 2002 and in 2003 MTV became available in
a premium package on the FOXTEL subscription TV
platform. Around this time the channel also became
available on the Austar platform.
Currently
MTV is carried by all pay TV providers. It is
available as a basic channel on Optus Television
(cable) and SelecTV but remains a premium extra
on FOXTEL (cable and satellite) and Austar (regional
satellite only). Select areas of New South Wales
& Victoria can receive MTV Australia via Neighbourhood
Cable.
Programming and Schedule
Most
of the channel's programming is sourced from MTV
USA, MTV Europe and from other content providers
within the Viacom/MTV Networks family. This includes
entertainment programs popular in the US such
as Pimp My Ride, Laguna Beach and Room Raiders.
Frequently the channel features themed programme
blocks and "marathons" on weekends,
featuring an entire season of a particular show
played over several hours.
MTV
Australia's flagship programme is a locally produced,
original format, called The Lair - which attracts
the very best music talent to perform live. Stadium
acts such as Evanescence rock out next to unsigned
breaking bands from around the Australian music
scene.
Music
based programming makes up 50% of the overall
channel content, with entertainment/reality shows
making up the remaining 50%. Back to back music
videos are still available throughout the day
at various times, plus overnight and during breakfast.
Exclusive specialised music shows that still frequent
the channel are 'Making the Video', 'MTV Live'
concerts and 'Kickin' It', where specific bands
or artists host their own half an hour on the
channel.
Locally Produced Programming
List of Locally Produced Programmes on MTV Australia
Criticisms
Early
versions of MTV Australia received criticism for
playing too much rap and R'n'B music. This was
blamed on the fact that MTV was originally an
American station.
The
large number of ringtone advertisements, particularly
for the Jamster! service, carried by the station
has been the source of much frustration among
viewers.
AVMAs
MTV Australia Video Music Awards
In
2005 MTV Australia launched the first ever MTV
Australia Video Music Awards, based on the VMA
awards format used in Europe and the US. It was
held at Luna Park in Sydney. Following suit with
the location, the AVMAs had a circus theme and
was hosted by various members of the Osbourne
family. The awards ceremony included many international
and local guests.
ONE80PROJECT
In
a joint venture with Sony Ericsson and Optus,
MTV launched the Optus ONE80PROJECT which was
a competition for young writers, directors and
producers to create a three minute pilot and script
to be aired on TV, mobile phone and internet.
The prize was an opportunity to work with the
MTV production team to create full-length dramas
to air on the MTV Network. The entries opened
on September 11, 2006 and closed on 24 November
2006 and the voting then commenced on 1 December
2006 and closed on 26 January 2007. The voting
consisted of Viewers Choice and Judges Choice.
The winners were announced on 7 February 2007
with The Viewers Choice going to Ben Briand for
Hammer Bay and the Judges Choice going to Karl
Mather and Zenon Kohler for Takoyaki City.
Current
VJs
Current
VJs include:
* Jason Dundas, 23. Was hired through the 2003
VJ search.
* Lyndsey Rodrigues, 24. Joined MTV Australia
in 2005.
* Maz Compton, 25. Joined MTV Australia in 2005,
a dedicated host of TRL Australia.
* Darren McMullen, 24. The bad boy of rock who
hosts the live music show The Lair.
* Nathan Sapsford, 28. Also joined MTV in 2005,
host of TRL Australia.
* Ruby Rose, 21. Was hired through the 2007 VJ
search.
Past VJs
* Verushka Darling. Hosted Verushka's Closet from
1999 to late 2004. Verushka made history by not
only being the first Drag Queen VJ in Australia,
but also the first to have their own national
show. Verushka now works behind the camera as
promo producer for VH1, copywriter for MTV, VH1
and Overdrive, as well as script writer for the
AVMAs and other longform shows.
* Yvette Duncan. The original MTV Australia VJ.
Started in 1996 hosting MTV Most Wanted. Left
MTV when Most Wanted was replaced with TRL Australia.
* Mike Fitzpatrick. Radio host of the Triple M
breakfast show The Cage. In 1999 he hosted the
Australian version of Video Clichés. Was
also the host of Pepsi Taste of Summer in 2000
and fill in host of MTV Most Wanted.
* Natalie Michaels. Host of Super Sylin’.
Left for Sky News Australia in 2005.
* Caleb Packham. Presenter of the Oz Countdown
and later host of weekend breakfast show Mad 4
Hits. Left for Channel Nine.
* Kyle Sandilands. Radio host for the Austereo
network. Originally joined in 2005 for TRL Australia.
Later left the channel when he became a judge
for Australian Idol.
* Christine and Sharon Muscat. Hosted Australia
Top 30 Show.
* Natasha Zuvela. Hosted Australian Top 30 Show
prior to S2S.
Links with Terrestrial Television
Occasionally
Australian terrestrial (free to air) television
stations look at the success of shows on MTV before
purchasing them for broadcast. In particular,
Network Ten who purchased broadcast rights to
The Osbournes from MTV Networks. Ten was required
to wait until the show had aired on MTV Australia
before broadcasting on their own channel. Later
Ten purchased rights to Jackass, Pimp My Ride
and Laguna Beach.
Public
broadcaster ABC also purchased the rights to animation
Daria, which airs during its children's programming
slot.
Website
The
MTV Australia website has had a turbulent past.
It was originally hosted without a domain name
by Village Roadshow. It gained a domain name in
1998 as mtv.com.au. The website was very basic
and only included information about MTV Unplugged
and the American VMAs. In 1999 the website seemed
to have been abandoned completely. In 2000 the
website simply redirected to the American MTV
site before the domain expired and was locked
by a holding company. With MTV's expansion in
2003 the site was revived but pointed towards
the MTV Asia Awards. A proper MTV Australia website
was launched in 2004 and has since gone through
several redesigns. Mini sites for TRL Australia
and the AVMAs were also set up.
The
site was redesigned in 2007 and free broadband
video channel MTV Overdrive launched on April
19, 2007 to coincide with the MTV Australia Video
Music Awards 2007, which the Overdrive Channel
is only available throughout the territory. (Credit:
Wikipedia).
Media
Man Australia is delighted to have covered the
2006 MTV Music Video Awards in Sydney.
Public
thank yous to Peter Garrett
MP, Kyle Sandilands,
Jeff Fenech, Dan Deltondo,
Brendon Moo (Foxtel
PR), Flo and Alana (Nicci Andrews Consulting),
Lou Lou Whelan (photographer),
Pierre Smithdorf
(photo journalist) and everyone else who helped
make it a fantastic event.
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