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Hitwise Winding Down Australian Operations

Hitwise has been in operation since 1997 and provides insights and data across desktop, mobile and tablet access.

Hitwise will be shutting down its Australian operations due to ongoing ‘data delivery issues’.

“We worked through all options for this not to be the case, but events outside of our control have rendered us unable to continue to provide services,” the company wrote in a statement.

The companies that currently work with Hitwise will have full operational use of the platform until March 19th, 2020, with historical data available until January 28th 2020.

“Of course, this is a very sad time for us at Hitwise after 20 years of operation, providing first to market online measurement. We are very proud of the great company and industry-leading insights products we built over the years,” said Hitwise in a statement.

“We are also proud of the many long-standing customer relationships we forged. We want to thank our clients around the world for their valuable partnership as well as their understanding and support as we manage through this unexpected turn of events.”

News Updates

Consumer insights

Jumpshot was an offshoot of antivirus maker Avast which sold sensitive information, such as what consumers searched for, clicked on and installed on their computers, to companies like Hitwise.

While Hitwise started out as a company that measured internet traffic, in 2016 the company began to offer consumer insights including what users search for as well as demographics to other businesses. Some of its biggest clients include Ikea, Conde Nast, Expedia, eBay, Walmart, ABC and a host of other well known and popular businesses.

However, about a week after Jumpshot announced it was closing up shop, Hitwise sent a letter(opens in new tab) to its clients in which it explained that consumer insights would be “paused” until further notice.

In the company's most recent client notice, Hitwise explained to customers that they will have access to its platforms until the middle of March. The company also revealed that it has negotiated a 60-day fully-featured free trial for SimilarWeb that will be made available to all current Hitwise customers.

News

The Media Man company website has made the Hitwise Australia Top Ten awards many times since 2005

Hitwise Australia award - Mediaman in top 10 - April - June 2005

Hitwise Australia award - Mediaman in top 10 - July - September 2006

Hitwise Australia award - Mediaman in top 10 - January - March 2007

Hitwise Australia award - Mediaman in top 10 - July - September 2007

Hitwise Australia award - Mediaman in top 10 - Jan - March 2008

Hitwise Australia award - Mediaman in top 10 (#5) - April - June 2008

Hitwise Australia award - Mediaman in top 10 (#7) - July - Sept 2008

Hitwise Australia award - Mediaman in top 10 (#8) - Oct - Dec 2008

Hitwise Australia award - Mediaman in top 10 (#7) - Jan - June 2009

Hitwise Australia award - Mediaman in top 10 (#8) - July - December 2009

Hitwise is an online measurement company, providing a competitive intelligence service for over 1000 businesses across 6 markets.

Founded in 1997, Hitwise is a privately held company headquartered in New York, with operations in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore.

Each day, Hitwise monitors more than 25 Million home, work and educational Internet users worldwide. This has led to the development of the largest and most up to date database of websites ranked by popularity across more than 160+ industries.

Competitive Intelligence Service

Hitwise's flagship product is its Competitive Intelligence Service, providing blue-chip marketers with daily insights on how Internet users interact with their websites and competitive brands. Hitwise is the only way marketers can get a complete view of the online competitive environment on a daily basis, to maximize their return on investment across a range of marketing programs.

Wholesale Solutions

Businesses such as search engines, content filtering companies and list brokers require the most comprehensive and up-to-date lists of the most popular websites by industry category. Updated daily, Hitwise's database of over 500,000 websites provides the information on which they depend.

ISP Solutions

Data collection companies with whom Hitwise partner also use Hitwise data to better understand their own customer bases.

To date, our ISP partners have used Hitwise to assist with portal development, customer acquisition, churn management, peering relationships and marketing programs.

Search marketing

Search marketing is an effective and cutting-edge marketing solution that can help you grow your business and build your customer base. Find out why Hitwise is the best choice for search engine marketing. Discover how using the powerful Hitwise competitive intelligence tools in combination with our superior search marketing strategies can benefit your business.

Credit: Hitwise)

Hitwise

*Mediaman met with Hitwise in March 2005, and was very impressed by the technology and presentation.

*On the 27th July 2005, Mediaman achieved a Hitwise Australia award - #8 Entertainment Personalities category.

*On the 27th July 2005, Mediaman client, Hottest On TV, was awarded a Hitwise Australia award - #3 Television - Fansites against other Australian websites.

*On the 9th November 2006, Mediaman achieved a Hitwise Australia award - #3 Entertainment Personalities category.

*On the 9th November 2006, Mediaman client, Hottest On TV, was awarded a Hitwise Australia award - #6 Television - Fansites against other Australian websites.

*On the 8th February 2007, Mediaman attended and reported on the 2007 Hitwise Australia Internet Awards.

*On the 1st May 2007, Mediaman achieved a Hitwise Australia award #5 Entertainment Personalities category.

*On the 7th November 2007, Mediaman achieved a Hitwise Australia award #9 Entertainment Personalities category.

*On the 13th May 2008, Mediaman achieved a Hitwise Australia award #8 Entertainment Personalities category