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UFC
Announces Comprehensive Multiyear Partnership With
Meta
Collaboration
Includes Integration Across Meta’s Portfolio
Including Meta AI, Meta Glasses, Meta Quest, Facebook,
Instagram, WhatsApp and Threads
April
2. 2025
UFC,
the world’s premier mixed martial arts organization
and part of TKO Group Holdings (NYSE: TKO), today
announced a multiyear partnership with Meta to leverage
its leading technologies to deliver unprecedented
engagement with hundreds of millions of UFC fans around
the world.
As
UFC’s first Official Fan Technology Partner,
Meta will collaborate with UFC to use Meta’s
technology platforms, services, and products, including
Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram,
WhatsApp and Threads, to immerse fans deeper into
UFC content than ever before. In addition, Meta will
become the Official AI Glasses Partner of UFC and
will work with UFC to creatively use their groundbreaking
AI glasses in compelling ways at UFC events.
“I’ve
had a lot of great partners over the years that have
helped us grow this sport, but Mark and his team at
Meta are going to do things that will blow away UFC
fans,” said UFC President and CEO Dana White.
“Meta
has the greatest minds in tech and they are going
to take fan engagement to the next level. We’ve
already started to work on some innovations with Meta
around a new fighter rankings system that I’ll
be sharing soon. The next few years will be an absolute
game changer for fans of this sport.”
“I
love this sport and I’m looking forward to working
with the UFC to let fans experience it in new ways,”
said Mark Zuckerberg, Founder and CEO at Meta.
As
the Official Fan Technology Partner of UFC, Meta will
be integrated into UFC assets with extensive activations
in all Pay-Per-Views and Fight Nights, including brand
placement in the world-famous Octagon®, numerous
broadcast features, and creative in-arena fan experiences.
In
addition, Threads, Meta's text-based platform for
public conversations, will become an Official Social
Media Partner of UFC. Through this partnership, Threads
will serve as the primary destination for the UFC
community, featuring exclusive original content that
drives conversation around the biggest moments of
each UFC event, and providing a dedicated space for
fans to share perspectives and engage with one another.
Additional
elements of the partnership will be announced as the
UFC and Meta teams work together to introduce innovations
and enhancements to the UFC experience for fans everywhere.
(Source:
UFC)
News
UFC
and Meta Partner for AI-Enhanced Fan Experience
The
Ultimate Fighting Championship (UFC) has entered into
a long-term partnership with Meta, designating the
tech company as its first official fan technology
partner. This collaboration aims to enhance fan experiences
through innovative content and technologies, including
the development of a new fighter ranking system set
to launch later this year. Meta will leverage its
suite of apps and AI technologies, such as Instagram,
Facebook, Threads, WhatsApp, and Meta AI, along with
AI-powered glasses to capture and deliver UFC content
to fans. (Grok)
News
Mark
Zuckerberg Visits White House, Meets Trump
Mark
Zuckerberg, CEO of Meta, was spotted at the White
House on April 2, 2025. Reports indicate that he entered
the West Wing, and it has been confirmed by Facebook
to NBC that former President Donald Trump hosted a
dinner with Zuckerberg. There is no official statement
regarding the purpose of Zuckerberg's visit to the
White House. (Grok)
Websites
UFC
http://ufc.com
UFC
Facebook
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UFC
314
https://ufc.com/event/ufc-314
UFC
315
https://ufc.com/event/ufc-315
UFC
316
https://ufc.com/event/ufc-316
UFC
YouTube
http://youtube.com/ufc
UFC
YouTube Live/Streams http://youtube.com/@ufc/streams
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UFC
Announces Comprehensive Multiyear Partnership With
Meta (UFC.com)
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28, 2024
News
Elon
Musk's X Actions Stir Free Speech Debate
Prominent
conservative accounts on X, including Laura Loomer's,
have recently lost their verification badges and faced
other account restrictions after critiquing Elon Musk's
views on immigration. Musk has indicated that the
platform's algorithm reduces the reach of accounts
that are frequently muted or blocked by credible users.
This incident has led to allegations of censorship
among right-wing influencers, while Musk himself has
addressed these changes in policy. The actions have
reignited discussions about the balance between free
speech and content moderation on X. (Credit: Grok)
Grok
Profile via Grok!
"Grok"
is a term coined by Robert A. Heinlein in his 1961
science fiction novel "Stranger in a Strange
Land." It means to understand something deeply
and intuitively, often with an empathetic or profound
connection to the subject. The word has transcended
its original context to become part of the vernacular,
especially within communities like computer science,
where it signifies a comprehensive and intuitive grasp
of concepts or systems.
The
term also refers to an AI chatbot developed by xAI,
named Grok, which aims to provide answers with a humorous
and truthful perspective, modeled after the "Hitchhiker’s
Guide to the Galaxy." This AI chatbot is designed
to engage in natural conversation, provide witty responses,
and even tackle "spicy" questions that other
AI might shy away from. It has real-time access to
the world via the X platform (formerly Twitter), which
gives it an edge in providing current information.
In
summary, "grok" can refer to:
A
verb meaning to understand something profoundly and
intuitively.
The
name of an AI chatbot with unique capabilities in
humor and real-time information processing. (Grok)
Grok
News via Grok!
Here's
a summary of the latest news related to Grok:
Grok-2
Release: xAI has released Grok-2, a new version of
its AI chatbot, which is now available for free to
all users on X. This model is three times faster,
offers improved accuracy in following instructions,
and has enhanced multilingual capabilities. It also
includes features like web search for real-time information
and citation capabilities for fact-checking.
Image
Generation: xAI introduced an image generation model,
initially code-named Aurora, which is now part of
the Grok chatbot's capabilities. This feature allows
for photorealistic image creation and is available
to users on X, with plans to expand access.
Mobile
App and Standalone Web App: Grok has expanded its
reach with a standalone iOS app and now a web app
in Australia, broadening its accessibility beyond
the X platform. These apps include features like PDF
analysis, image generation, and real-time X post searches.
Funding
and Future Developments: Elon Musk's xAI has secured
a significant funding round, increasing its valuation
and focus on developing new consumer and enterprise
products, including plans for Grok 3. This funding
will support further advancements in AI technology
and the expansion of Grok's capabilities.
Controversy
and Public Perception: Grok has faced scrutiny for
potential misinformation, especially in political
contexts. Despite this, there's a growing positive
sentiment among users who appreciate its straightforwardness
and utility in searches, particularly for political
or controversial topics.
User
Accessibility: Previously exclusive to premium subscribers,
Grok is now accessible to all X users with some limitations
on usage for free-tier accounts, such as a cap on
the number of prompts and image generations per session.
(Grok)
xAI
via Grok
xAI
is an artificial intelligence company founded by Elon
Musk with the goal of "understanding the true
nature of the universe." The company was established
in March 2023 and is headquartered in the San Francisco
Bay Area. xAI focuses on developing AI to accelerate
human scientific discovery, aiming to create a maximally
helpful AI, exemplified by their product, Grok, which
is designed to provide truthful and helpful answers.
xAI
has raised significant funding, with a Series C funding
round bringing its valuation to over $40 billion by
December 2024, after raising $6 billion. This funding
is being used to enhance its AI models, including
the development of Grok 2 and the construction of
a massive supercomputer named "Colossus"
in Memphis, Tennessee.
The
company's approach includes leveraging real-time data
from Musk's other ventures like X (formerly Twitter)
and Tesla, suggesting a synergy that could potentially
give xAI an edge in the AI race. xAI also released
an API for its AI models, allowing developers to integrate
its technology into various applications.
The
mission and operations of xAI have been met with a
mix of excitement and skepticism, with some viewing
it as a significant player in advancing AI, while
others are concerned about the implications of Musk's
influence over AI development, especially considering
his past with OpenAI and his views on AI safety and
regulation. (Grok)
Media
Man: Groking impressive stuff Team Musk.
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Sky
News Australia
Sky
News Australia
Sky
News Australia wins Medfia Man 'News Outlet Of The
Month' award
Sky
News Australia Wins Media Man 'News Outlet Of The
Month' (Australia) Award Again
News
Meta,
Mark Zuckerberg are joining the 'vibe shift' in the
Western world by ending their collaboration with biased
third-party fact checkers
Meta's
stunning about-face on its fact-checking program shows
the pendulum is in full swing towards common sense
as free speech makes its long-awaited comeback, writes
Rocco Loiacono.
It
was Bob Dylan who sang, “for the times they are
a-changin’”.
Just
under four years ago Meta/Facebook acceded to pressure
from the Biden Administration to censor content on
its platforms regarding COVID, its CEO Mark Zuckerberg
admitted.
Much
of that content, of course, proved to be true.
Meta
also placed restrictions on topics such as immigration
and gender identity during a crackdown at the time.
Now
Zuckerberg has suddenly discovered that the Meta fact-checking
program was biased against conservatives.
That
much we already knew, as exposed through Sky News
host Peta Credlin, SkyNews.com.au Digital Editor Jack
Houghton and others, particularly in relation to actions
by the thoroughly discredited RMIT Fact Check Lab,
which partnered with Meta, to censor opinions on the
‘No’ side of the Voice Referendum.
Zuckerberg
said the recent elections around the globe felt “like
a cultural tipping point towards once again prioritising
free speech”.
You
got that right.
There
is a cultural shift afoot, a shift, hopefully, that
sees a return to a mutual respect for dissenting views,
a respect for arguably the greatest gift the liberal
Western democratic tradition has given us: free speech.
(Sky News Australia)
In
a recent op-ed published in the Australian, historian
Niall Ferguson referred to a Substack post from February
2024 by Santiago Pliego, who declared we were witnessing
a “vibe shift”.
Pliego
wrote that the vibe shift is “a return to –
a championing of – Reality, a rejection of the
bureaucratic, the cowardly, the guilt-driven; a return
to greatness, courage, and joyous ambition” and
“spurning the fake and therapeutic and reclaiming
the authentic and concrete”.
I
am old enough to remember how old Eastern Bloc leaders
told their subjects how superior communism was, before
it all came crashing down.
Now
we are seeing another vibe shift.
The
rise and success of Giorgia Meloni in Italy and Javier
Milei in Argentina – in the teeth of internal
and global opposition and condemnation – is testament
to that. (Sky News Australia)
Full
article and coverage via Sky News Australia
https://www.skynews.com.au/insights-and-analysis/meta-mark-zuckerberg-are-joining-the-vibe-shift-in-the-western-world-by-ending-their-collaboration-with-biased-thirdparty-fact-checkers/news-story/9429235bf25bd774088fff76f27fba99
Video
'Win
for free speech and common sense': TV host welcomes
Meta scrapping fact checkers
https://www.youtube.com/watch?v=caOYvfTVvRE&t=21s&ab_channel=SkyNewsAustralia
January
8, 2025
Sky
News host Danica De Giorgio has welcomed Mark Zuckerberg
scrapping Meta’s fact checkers in America, stating
the decision as a win for free speech and common sense.
In
a significant move, Meta CEO Mark Zuckerberg announced
that the company would be scrapping third-party fact-checkers
on Facebook and Instagram, instead the social media
giant will replace them with user-generated ‘community
notes’.
The
announcement comes just weeks ahead of Donald Trump’s
return to the White House.
“This
is the Donald Trump effect at work already,”
Ms De Giorgio said. (Sky News Australia)
News Flashback
Elon
Musk trolls Sydney Morning Herald for predicting he
will be 'forced to hand over the reins' at Tesla in
2025
Billionaire
Elon Musk has given a brutal reply to the Sydney Morning
Herald after the publication made the wild prediction
he will leave his role at Tesla in the new year.
December
30, 2024
By
Patrick Staveley and Max Melzer
Elon
Musk has hit back at the Sydney Morning Herald after
the masthead wildly predicted the billionaire would
quit Tesla in 2025.
SMH
published an opinion piece by technology editor David
Swan on Sunday evening which shared a series of predictions
for tech in the new year.
One
of the predictions centred on Musk and whether his
busy list of commitments would force him to part ways
with Tesla as he focuses on a new role in 2025 as
the joint lead of the Department of Government Efficiency
in the Trump administration.
"To
be juggling leadership roles at X, Tesla, SpaceX,
xAI, the Boring Company and Neuralink was already
unsustainable," the SMH op-ed read.
"Musk
has already found himself at loggerheads with MAGA
diehards like Steve Bannon over immigration issues,
and the inauguration is still weeks away. He’s
also been at loggerheads with the justice system,
after a US judge blocked Musk’s $US56 billion
($90 billion) pay package from Tesla.
"After
constant controversies and distractions, it will all
come to a head in 2025, and Musk will be forced to
hand over the reins at Tesla, a company many mistakenly
think he founded." (Sky News Australia)
https://www.skynews.com.au/australia-news/elon-musk-trolls-sydney-morning-herald-for-predicting-he-will-be-forced-to-hand-over-the-reins-at-tesla-in-2025/news-story/1ec0b3fb3aa99d2af1b76fa3b76b3007
Full article and coverage via Sky News Australia @SkyNewsAust
Media
Man
Sky
News Australia is the Media Man 'News Outlet Of The
Year' 2024 (Australia) award winner
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News Australia YouTube
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News Australia website
https://www.skynews.com.au/
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Sky
News Australia via Grok
Sky
News Australia is a conservative-leaning news channel,
part of the News Corp Australia network. Here are
some key points about it:
Ownership
and History: It was originally launched in 1996 as
a joint venture between British Sky Broadcasting (BSkyB),
Seven Media Group, and Nine Entertainment Co. News
Corp Australia acquired it in 2016, making it a subsidiary
of Rupert Murdoch's media empire.
Content
and Ideology: Sky News Australia is known for its
conservative perspective, often featuring opinion-based
programs in its prime time lineup. Its content includes
rolling news coverage, but it's particularly noted
for its commentary and analysis from a right-leaning
viewpoint.
Distribution: The channel is available on pay television
in Australia and New Zealand. There's also a free-to-air
version, Sky News Regional, which combines programming
from Sky News Australia and Fox Sports News, distributed
through select terrestrial TV stations.
Digital
Presence: Sky News Australia has a significant online
presence, with apps available for mobile and tablet
devices providing access to breaking news, analysis,
and opinion pieces. They also maintain an active social
media presence, including on platforms like X (formerly
Twitter) and YouTube, where they share news updates
and clips from their shows.
Controversies
and Notable Moments:
The channel has faced criticism for its political
stance, particularly in relation to climate change
skepticism and its coverage of certain political figures
or events.
A notable incident included the termination of a contract
with former Liberal Party MP Ross Cameron due to his
use of offensive language.
There
have been instances where Sky News hosts and commentators
have stirred controversy with their remarks on various
social and political issues, reflecting the channel's
conservative editorial line.
Current Trends and Topics:
Recent discussions on X related to Sky News Australia
have highlighted political issues like the visit of
Australian Attorney General Mark Dreyfus to Israel,
debates over election cycles, and responses to antisemitic
incidents in Australia. These reflect the channel's
engagement with national and international politics
from its conservative perspective.
Sky
News Australia thus plays a significant role in shaping
public discourse in Australia, especially among those
who align with or are interested in conservative viewpoints.
(Grok)
Media
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Man Int X
Elon
Musk’s X Files Antitrust Suit Against Global
Advertising Alliance
August
6, 2024
Elon
Musk’s social media platform X has launched a
significant antitrust lawsuit against the Global Alliance
for Responsible Media (GARM) and several of its member
companies, alleging an illegal ad boycott that targeted
the platform. The lawsuit, filed in Texas, is aimed
at GARM, its parent firm World Federation of Advertisers
(WFA), and members including CVS Health, Mars, Orsted
and Unilever.
In
an open letter to advertisers, X CEO Linda Yaccarino
highlighted the reasons behind the lawsuit, stating
that it was a direct response to GARM’s actions
which allegedly cost the company billions of dollars.
“This is not a decision we took lightly, but
it is a direct consequence of their actions,”
Yaccarino wrote. “The illegal behavior of these
organizations and their executives cost X billions
of dollars” per The New York Post.
The
lawsuit is seeking trebled compensatory damages and
injunctive relief, according to a complaint viewed
by The New York Post. GARM, led by Robert Rakowitz,
is an initiative of the WFA, which represents many
of the world’s largest companies and ad organizations,
including Disney and Coca-Cola. Its members control
90% of global marketing spending, nearly $1 trillion
per year.
Yaccarino
emphasized that the issue extends beyond financial
damages. “This case is about more than damages
— we have to fix a broken ecosystem that allows
this illegal activity to occur,” she added.
According
to The New York Post, the suit argues that the boycott
undermined the marketplace of ideas by financially
harming certain viewpoints over others. (Credit: PYMNTS)
Full
article and coverage via PYMNTS
https://pymnts.com/cpi-posts/elon-musks-x-files-antitrust-suit-against-global-advertising-alliance/
PYMNTS
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News
Elon
Musk takes GARM, several companies to court over alleged
advertising boycott of X outlined in bombshell report
August
7, 2024
Tech
billionaire Elon Musk has taken several companies
and an advertising alliance to court over allegations
of a "boycott" of X.
Elon
Musk has waged “war” against advertisers
as his social media platform X filed an antitrust
lawsuit against a global ad alliance and several major
companies, accusing them of illegally boycotting the
site.
X
filed a suit in a federal court in Texas against the
World Federation of Advertisers (WFA), the Global
Alliance for Responsible Media (GARM) and its members
CVS Health, Mars, Orsted and Unilever.
The
suit comes after a report from the US House of Representatives
Judiciary Committee found GARM and its members “directly
organised boycotts” and employed other indirect
tactics to target disfavoured “platforms, content
creators” and news organisations to demonetise
them.
It
alleges that GARM’s boycott led advertisers to
pull money from X under the guise of “brand safety”
concerns.
X’s
CEO Linda Yaccarino argued this tactic hindered users
on the social media platform from accessing a wide
breadth of ideas by funding alternative viewpoints.
“The
consequence - perhaps the intent - of this boycott
was to seek to deprive X’s users, be they sports
fans, gamers, journalists, activists, parents or political
and corporate leaders, of the Global Town Square,”
she wrote.
“To
put it simply, people are hurt when the marketplace
of ideas is undermined and some viewpoints are not
funded over others as part of an illegal boycott.”
Mr
Musk shared his colleague’s statement to the
platform and boldly declared: “We tried peace
for 2 years, now it is war.”
He
later encouraged “any company who has been systematically
boycotted” to file a suit.
Following
his post, video sharing platform Rumble joined Mr
Musk’s lawsuit, claiming it has also been impacted
towards GARM’s alleged skew away from right wing
voices and ideologies.
The
platform announced its move on X where it accused
GARM of being “a conspiracy to perpetrate an
advertiser boycott of Rumble and others, and that's
illegal”.
Since
Musk took over the social media platform in October
2022, X has suffered a serious dive in ad dollars
with the platform taking in US$2.5 billion in 2023,
according to Bloomberg.
This
was down from the US$1bn it was bringing in every
quarter of 2022.
Musk
triggered controversy again in November 2023 when
he endorsed an anti-Semitic conspiracy theory that
Jewish communities push “hatred against whites”.
The
X owner responded: “You have said the actual
truth,” sparking an advertiser exodus that was
reported to have lost the company as much as $75m,
per The New York Times.
He
made headlines again in the same month after blasting
advertisers boycotting the social media platform,
boldly declaring: “Go f**k yourself”.
“If
somebody is going to try to blackmail me with advertising,
blackmail me with money, go f**k yourself. Go f**k
yourself. Is that clear? I hope it is,” he said.
(Sky News Australia)
Full
article and coverage via Sky News Australia
https://www.skynews.com.au/business/media/elon-musk-takes-garm-several-companies-to-court-over-alleged-advertising-boycott-of-x-outlined-in-bombshell-report/news-story/7bac6243aada770042d14ca84afc23e7
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Finance wins Media Man 'Business News Outlet Of
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Market,
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Man
August
7, 2024
Australian
Dollar: $0.6520 USD (up $0.0024 USD)
Iron
Ore Sep Spot Price (SGX): $102.85 USD (down $0.70
USD)
Oil
Price (WTI): $72.96 USD (down $1.02 USD)
Gold
Price: $2,389.45 USD (down $19.96 USD)
Copper
Price (CME): $4.0095 USD (up $0.0085 USD)
Bitcoin:
$56,485.71 USD (up 3.10% in last 24 hours)
Dow
Jones: 38,997.66 at 5.02pm NY time (up 294.39 points
on yesterday's close)
(Roy
Morgan Summary)
WWE
surpasses 100 million subscriber mark on YouTube -
March 8, 2024
WWE,
part of TKO Group Holdings, today surpassed 100 million
subscribers on its official YouTube channel, becoming
one of only 10 channels worldwide to achieve the milestone.
The
return of Dwayne
“The Rock” Johnson has helped supercharge
the channel’s subscriber total in recent months,
highlighted by the WrestleMania XL Kickoff event in
Las Vegas on Feb. 8, which added more than 100,000
subscribers in a day. Every segment featuring “The
Rock” since his
surprise SmackDown return on Sept. 15, 2023, has
drawn more than one million views. Prior to The Rock’s
return to WWE television in September, the company
was tracking to reach the 100 million subscriber milestone
in late April.
With
more than 100 million subscribers and 81 billion lifetime
views, WWE is the largest sports channel on YouTube
and No. 10 overall. The new subscriber total is more
than the NBA, NFL, MLB and NHL combined.
An
early adopter of the platform, WWE joined YouTube
in 2007 and has since created and curated exclusive
and original content to super serve the WWE Universe.
Today, the channel combines premiere in-ring action
highlights from Raw, SmackDown, NXT and premium live
events, archival premium live event footage, exclusive
interviews and content featuring Superstars, weekly
episodes of WWE's The Bump, post-event press conferences
and more.
Much
of WWE’s success on the platform is owed to original
programming created specifically for YouTube. Productions
such as WWE Playback, where Superstars rewatch classic
matches; WWE Now, a news series covering all things
WWE; and popular highlight compilations like WWE Top
10 and WWE Playlist have driven massive growth for
the channel.
*click
here for full article
(WWE.com)
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WWE
surpasses 100 million subscriber mark on YouTube -
March 8, 2024
WWE,
part of TKO Group Holdings, today surpassed 100 million
subscribers on its official YouTube channel, becoming
one of only 10 channels worldwide to achieve the milestone.
The
return of Dwayne
“The Rock” Johnson has helped supercharge
the channel’s subscriber total in recent months,
highlighted by the WrestleMania XL Kickoff event in
Las Vegas on Feb. 8, which added more than 100,000
subscribers in a day. Every segment featuring “The
Rock” since his
surprise SmackDown return on Sept. 15, 2023, has
drawn more than one million views. Prior to The Rock’s
return to WWE television in September, the company
was tracking to reach the 100 million subscriber milestone
in late April.
With
more than 100 million subscribers and 81 billion lifetime
views, WWE is the largest sports channel on YouTube
and No. 10 overall. The new subscriber total is more
than the NBA, NFL, MLB and NHL combined.
An
early adopter of the platform, WWE joined YouTube
in 2007 and has since created and curated exclusive
and original content to super serve the WWE Universe.
Today, the channel combines premiere in-ring action
highlights from Raw, SmackDown, NXT and premium live
events, archival premium live event footage, exclusive
interviews and content featuring Superstars, weekly
episodes of WWE's The Bump, post-event press conferences
and more.
Much
of WWE’s success on the platform is owed to original
programming created specifically for YouTube. Productions
such as WWE Playback, where Superstars rewatch classic
matches; WWE Now, a news series covering all things
WWE; and popular highlight compilations like WWE Top
10 and WWE Playlist have driven massive growth for
the channel.
*click
here for full article
(WWE.com)
UFC
Media. Sydney, Australia. 2023
News
Flashback
Facebook
More
than 70 rights groups have asked Facebook to clarify
its policies for removing content, especially at the
behest of governments, alleging the company has repeatedly
censored postings that document human rights violations.
In
a letter sent to Facebook chief executive Mark Zuckerberg,
the organisations criticise the social media company
for cases in recent months where it has deleted content
involving police violence, removed iconic imagery
from the Vietnam War and briefly suspended accounts
belonging to two Palestinian journalists.
"News
is not just getting shared on Facebook: it's getting
broken there," read the letter, whose signatories
include the American Civil Liberties Union, Sierra
Club, Center for Media Justice and SumOfUs.
"When
the most vulnerable members of society turn to your
platform to document and share experiences of injustice,
Facebook is morally obligated to protect that speech,"
it continued.
Facebook's
content policies have come under growing international
scrutiny amid several controversial takedowns and
reversals in recent months, including the company's
handling of an iconic Vietnam war photo showing a
naked girl burned by napalm.
A
Facebook spokeswoman said the company was reviewing
the letter.
"We
welcome feedback from our community as we begin allowing
more items that people find newsworthy, significant,
or important to the public interest," the spokeswoman
said.
Facebook
announced last month it would begin weighing news
value more heavily when deciding whether to block
content.
(Reuters)
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