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Niche media, marketing and media campaigns the way to go says Media Man agency,
by Greg Tingle

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Just how competitive is the news media and advertising business?

An ever increasing amount of my friends and associates in and around news media told me that I should start writing more about my experiences and views on the media, entertainment and technology business, given my decade plus experience, so here's another number for your enjoyment, if not education. Apparently I'm a survivor of the media business, so I guess I'm just about as qualified as anyone to write opinion based journalism - right?

Well, just pick up a (thin) Australian newspaper, and you'll figure it out pretty quick. The Sydney Morning Herald and 'The Oz' used to be almost the size of a phone book, and then the internet came along, and as the old cliché goes, the rest is history.

It was circa 2007 when my firm, Media Man Australia (before also adding Media Man Int), reached its peak in terms of high revenue campaigns. We had dozens of fantastic campaigns running and all were returning not only fantastic results for the client, but also were very lucrative. As they say, nothing lasts for ever. What I mean by that is here we are in 2017 and we still have great clients, however the profit margin has declined considerably, and there's hundreds of more niche media firms and websites not only in Australia, but globally. This is plain terms means more advertising and news options for clients / brands.

Many of the specialist areas of media, publicity and advertising that Media Man has worked with over the decade plus of doing business are: Technology, Gaming, Environment, Sports (especially boxing, MMA and surfing), entertainment (primarily movies, television and pro wrestling aka sports entertainment), corporate entertainment (mainly bodypainting, bodyart and roving entertainers), creative arts, politics, tourism and community based news and events. That's a lot of sectors, I know.

Since circa 2010 there's been this massive expansion of niche media websites, many of which either built or purchased by either News Limited or Fairfax Media. Don't get me wrong, we love both companies and have done business and collaborated with them many times over the years, but there's only some many brands with advertising $ to spend, and then you have almost an infinity of websites for them to choose from. Add to this globalization, and a "can you beat this price" mentality, and all of a sudden there goes your profit margin.

I find The Guardian's news business model quite interesting. Selected charities, non profits and the like contribute to the Guardian's bottom line, and they in turn get coverage. Now, that business model in itself may draw some controversy, if not criticism, but the paper and the charities want to stay in business right. If they have news, they get coverage - Simples, as those infamous Merkats on Australian TV would say. They have a charity established also, and readers can also take out a subscription. Now, if any of our smarter and media savvy readers want to try to correct us on how The Guardian business model actually works, piece by piece, component by component, let us know and I promise to spread the word far and wide, but the above is a simple breakdown of how they are running things from a revenue perspective, and what it means for advertisers and paid campaigns. You are the Citizen Journalists, so show us that you are my friends.

Media can be like an airline - find a way to potentially loose millions if not billions of dollars - perfect, welcome to the industry. Oh, did I disclose... I own a modest amount of shares in Ten Holdings, Crown Limited and Virgin Australia. Well, we have a pretty good idea how they are all going don't we. Just ask out unmet friends Rupert Murdoch (News Corp) and James Packer (Crown, and a former backer of Ten). Getting the picture now? Branson's Virgin isn't looking so bad after all when you compare it to the way share prices have plunged in the main, and RB's running an airline. By the way, Sam Branson (Sundog Pictures) - very smart move to sidestep newspapers and airlines, and opt for the still turbulent film and documentary business. Can't be any less stable that the later hey. Big kudo's to Sam and Richard Branson on their campaigns with the hurricane relief efforts. Some folks are going to think it's a bit ridiculous for the Billionaires to be asking for help, but they themselves have considerable resources and mega media power and influence, and can delegate tasks to help get the clean up done. Makes for very interesting reading on Richard Branson's blogs and via the Virgin Unite website. Before asked, yes, we've done business with Virgin many times over the years in various capacities.

Let's now swing across to everyone's favorite media we love to hate - Social Media. Hello Facebook, Instagram, YouTube, Twitter and friends. So, are we all journalists and broadcasters now? Apparently so. So, if we see or read something on the internet it must be true - NOT. We can all be our own self promoter with ease, but if we are all famous now, non one sticks out. How would an advertiser decide where to advertise? They can put their goods and / or services on their own websites and social media and well as feed a few dollars to Google AdWords, and Bob's your uncle, until the operation...(had to throw that outdated joke in there). It wouldn't be news media if we didn't offend someone. Speaking of offended, congratulations to Australian actor Rebel Wilson, fresh off her victor over Bauer Media. $5 million dollar settlement on the cards from what little birdies are chirping.

Media Man has social media too, and we have you here let's just go ahead and list them for your interest, enjoyment, and potential campaigns : )

Media Man Web Tips

Search Engines Are Still the First Port of Call Says Media Man

It’s not just about buyer independence-it’s about where they’re doing their research. Google’s B2B research found that 71% of B2B researchers start with a generic search query. That’s a huge audience you could be reaching with optimised content.

Google B2B Research

“71% of B2B researchers start their research with a generic search query.”

Think about this: if your content doesn’t rank for relevant search terms you’re giving visibility to companies that are investing in SEO. With more B2B companies expected to invest heavily in search in 2025 not being in the game puts you at a disadvantage.

SEO Generates Quality Leads

Let’s be really real: lead generation is the lifeblood of any B2B company. And here’s a hard fact—many outbound tactics are less effective than they used to be. For example data from HubSpot shows that SEO leads have a close rate of 14.6% compared to 1.7% for outbound methods like cold email/calls or print advertising.

People trust what they find themselves especially when it comes to big business decisions. When your site appears in organic search results it’s seen as more credible and authoritative so leads generated through SEO are often more sales ready.

An expert B2B SEO Agency will be able to show you how to put this into practice.

Your Competition Isn’t Slowing Down

SEO is a marathon not a sprint and your competition knows it. In 2024, 64% of B2B marketers increased their SEO budgets according to the Content Marketing Institute. This trend is expected to continue in 2025 as businesses realise that maintaining strong organic visibility is key to long term growth.

What does this mean for you? If you’re not upping your SEO game you’re giving your competition a free pass to own the SERPs (Search Engine Results Pages).

How to Build a Winning B2B SEO Strategy

Creating a robust SEO strategy doesn’t have to feel overwhelming. Let’s walk through some practical steps to get your B2B company ready to dominate search results in 2025.

1. Keyword Research

First off the bat and up off the grappling mat, you need to rethink how you approach keyword research. With the rise of voice search and AI-driven algorithms, long-tail, conversational keywords are becoming more important than ever. Think of how people naturally speak or ask questions when using voice assistants. Tools like Google Trends, SEMrush, and Ahrefs are invaluable for uncovering these new opportunities.

To give your keyword strategy more edge, try targeting terms that directly match your buyers’ intent. Instead of going for broad and highly competitive keywords like “SEO services,” it might be smarter to aim for more specific phrases, such as “best SEO services for B2B companies.” This way, your content reaches people who are actively looking for what you offer.

2. Content Creation with E-A-T in Mind

Next, let’s talk about content quality. Google places a heavy emphasis on content that demonstrates Expertise, Authoritativeness, and Trustworthiness—known as E-A-T. If your content is shallow or lacks credibility, it won’t stand a chance in the rankings. In 2025, B2B companies need to produce well-researched, data-driven articles, case studies, and whitepapers.

One effective way to boost your content’s credibility is by collaborating with industry experts. Featuring quotes or insights from well-known professionals adds authority to your writing. Also, linking to reputable sources can strengthen your content’s trustworthiness. Remember, this isn’t about churning out generic blog posts; it’s about delivering high-value content that solves real problems for your target audience.

3. Focus on Technical SEO

Even the best content won’t perform well if your website has technical issues. Make sure your site is fast, secure, and mobile-friendly. Google’s Core Web Vitals are key indicators of how well your site meets user experience standards. If your site loads like a snail or is riddled with broken links, potential clients won’t stick around.

Take the time to audit your website regularly. Use tools like Google PageSpeed Insights to identify where you’re lagging. Fix any broken links, compress images to improve loading speed, and implement HTTPS if you haven’t already done so. Technical SEO might sound complex, but it’s a game-changer for ranking and user experience.

4. Optimise for Voice & Visual Search

Voice search is booming, and it’s only going to get bigger in 2025. People speak differently than they type, so your content needs to reflect that. Consider how someone might verbally ask a question, and try to optimise for those conversational phrases.

Visual search is also gaining traction. Tools like Google Lens are changing the way people search for products and information. To capitalise on this trend, make sure your images are high quality and have descriptive file names and alt text. Structured data can also help search engines better understand your visual content, giving you an edge in image-based search results.

5. Prioritise User Experience (UX) and Core Web Vitals

Google’s algorithms have evolved to prioritise user experience, and Core Web Vitals are now critical ranking factors. These metrics measure how quickly your site loads, how stable its layout is, and how smoothly users can interact with it. If your site delivers a poor experience, your rankings will suffer.

To tackle this head on, run a UX audit and identify areas for improvement. Maybe your page takes too long to load, or your buttons are hard to click on mobile. Small fixes can make a big difference. Tools like Lighthouse can help pinpoint specific issues, and even minor adjustments can have a major impact on your SEO performance.

6. Link Building & Digital PR

Link building has shifted from quantity to quality. Earning backlinks from high-authority websites is far more effective than spamming random directories. The key is to focus on building relationships. Engage in digital PR by creating shareable content, collaborating with influencers, or contributing guest posts to well-regarded industry sites.

High-quality links signal to Google that your content is trustworthy and valuable, boosting your chances of ranking higher. Remember, one link from a respected publication can be more powerful than dozens from low-quality sources.

7. Monitoring & Analytics

Finally, SEO isn’t a one-and-done deal. It’s an ongoing process that requires constant monitoring and fine-tuning. Set up Google Analytics and Google Search Console to track your progress. Keep an eye on traffic, keyword rankings, and page performance. If something isn’t working, don’t be afraid to tweak your approach.
Metrics can tell you a lot about what’s resonating with your audience and where you might be falling short. Being data-driven in your approach will help you stay agile and responsive to new challenges in the ever-changing world of SEO.

Key SEO Trends to Watch for in 2025

The SEO landscape is always evolving, and 2025 will be no exception. Staying ahead of the curve means anticipating trends that could significantly impact your B2B strategy. Here’s what to keep an eye on:

1. Voice Search and Conversational Queries

Voice search is becoming a more dominant force, with nearly 50% of all searches expected to be voice-based by 2025/2026, according to Statista. People are using digital assistants like Siri and Alexa to ask conversational, natural questions. To adapt, your content should mirror these speech patterns. Think about optimising for questions like, “What’s the best B2B SEO strategy for 2025?” rather than shorter, less specific keywords.

2. AI and Personalisation

Artificial Intelligence continues to transform SEO. Google’s AI algorithms are increasingly able to understand user intent and deliver highly personalised search results. This means creating content that is not only keyword-rich but also contextually relevant. Machine learning tools can help you analyse user data and tailor your content to better engage your audience. In 2025, personalisation will be crucial for keeping prospects engaged and coming back for more.

3. Visual Search Will Continue to Rise

Visual search technology, like Google Lens, is reshaping how people find information. B2B companies can’t afford to ignore this trend. Optimising images is more important than ever, and using structured data to make visual content easily discoverable will give you a significant edge. For example, companies selling complex machinery can use visual search to help engineers or procurement specialists identify and learn about components in an instant.

4. Continued Emphasis on E-A-T

Google shows no signs of backing away from its focus on E-A-T (Expertise, Authoritativeness, and Trustworthiness). This means businesses will need to keep investing in high-quality content, obtaining backlinks from reputable sites, and regularly updating existing content to maintain its relevance. B2B companies that demonstrate subject matter expertise and provide trustworthy, well-researched content will fare better in the search rankings.

5. Sustainability and Ethical Practices in SEO

Believe it or not, ethical and sustainable business practices are becoming a consideration in SEO. Search engines are beginning to reward companies that showcase corporate responsibility. Whether it’s environmentally friendly practices or social initiatives, demonstrating these values transparently on your site could give you a leg up. This is especially important as more clients make purchasing decisions based on a company’s values and impact.

Final Thoughts

The importance of a solid B2B SEO strategy cannot be overstated. The world of SEO is complex and ever-changing, but that’s exactly why you can’t afford to neglect it. From understanding evolving buyer behaviour to embracing new technologies like voice and visual search, there are countless opportunities to make your brand more visible and authoritative.

Remember, SEO is a long-term investment. The companies that succeed are the ones that stay adaptable, keep up with trends, and commit to continuous improvement. Your competitors are already doubling down on their efforts, and falling behind could mean losing out on high-quality leads and valuable sales opportunities.

To get ahead in business including online business, start implementing these strategies now. Stay proactive, keep monitoring your performance, and be ready to tweak your approach as new developments emerge. And if you’re looking for expert guidance on navigating this ever-changing landscape, our B2B SEO agency is here to help you grow your online visibility and drive meaningful results.

The future is here and the future is search-driven. Make sure your B2B business is ready to shine.

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Pop Culture/Entertainment

Combat Sport s - Wrestling, MMA and Boxing
Streaming Entertainment/Streaming TV/Movies

Niche News/Mainstream News and Commentary

SEO Marketing, SEO Business, based on over two decades of hands on experience in pop culture news, online news and link strategy

X/Grok and Social Media News and Coverage including trending on X and others!

Disruptors

Cryptocurrency and FinTech News

Beach Culture

Gaming and Casinos

World Affairs

Rabbit Hole

Mind, Body and Sprit

Standing out from the pack

Business Networking

And just about anything else out of the box!

Crawl - walk - run!

Spar - strike - take down, ground and pound, and get the Victory!

Wrestle with the web, win, and perhaps even Escape The Matrix with Media Man and associates.

News Trends Bitcoin News Cryptocurrency News

Combat Sports News Via Media Man, X And Grok

Combat Sports News; Publishers Assisted By Elon Musk Owned X/Grok To Cover Massive Sports Weekend; X's Grok Enjoys Positive Momentum. Sports And Media Agents Keen For News Developments Re X Sports PPV's, Special Sporting Events Via Musk's Platforms, Grok Climbs Further Towards Netflix And YouTube, Not All Data Is In Public Domain. X The Everything App Becomes More Real Each Month. Battle For Eyeballs, Hearts And Minds Continues, X A Fav With Free Thinkers Which Aligns With Combat Sports Arena: Media Man

News

AEW All Out Highlights

Based on the information available up to September 8, 2024, here are the highlights from AEW All Out:

MJF vs. Daniel Garcia: The match ended with Daniel Garcia attempting a high-risk move, a piledriver off the ropes, showcasing a dramatic and high-stakes conclusion to their feud.

AEW World Championship Match: Bryan Danielson successfully defended his title against Jack Perry. The match concluded with Danielson hitting a series of Busaiku Knees, with the final one leading to Perry's defeat. Post-match, there was a significant angle where Killswitch attacked Danielson, setting up a potential challenge by Christian Cage, but this was thwarted by the Blackpool Combat Club (BCC). However, the BCC, including Jon Moxley, turned on Danielson in a shocking twist, with Moxley even putting a plastic bag over Danielson's head until he passed out.

Lights Out Steel Cage Match: Adam Page and Swerve Strickland had an extremely brutal match, described by fans and commentators as one of the highlights of the event, with Page ultimately winning after the referee stopped the match due to Strickland's condition.

AEW TBS Championship: Mercedes Mone retained her title against Hikaru Shida, though the match was described as underwhelming compared to other bouts on the card.

Post-Show Reactions: The event was praised for its intensity, particularly the Page vs. Strickland match, which was compared to legendary hardcore matches for its brutality. The turn of events with Bryan Danielson and the BCC was also a major talking point, indicating significant storyline developments.

General Sentiment: Fans and reviewers highlighted the event for its high stakes, dramatic finishes, and unexpected turns, especially in the world title scene and the lights out match, marking AEW All Out as a memorable event in AEW's history for its storytelling and in-ring action.

These highlights reflect a night filled with intense wrestling action, significant character developments, and unexpected twists, making AEW All Out 2024 a notable event in professional wrestling. (Grok)

News

Hangman and Swerve's Brutal Showdown at AEW All Out

At the AEW All Out event, the cage match between Hangman Page and Swerve Strickland was marked by its intense and brutal nature, drawing significant attention and discussion for its violence and the physical endurance displayed by both wrestlers. The match, described as potentially career-defining, showcased high stakes and extreme physicality, with fans and observers expressing a mix of shock and admiration. Despite the brutality, efforts were made to ensure safety. The event has sparked widespread discussion regarding its impact and the ongoing rivalry between Hangman and Swerve, with many highlighting the match's brutality and its implications for future encounters. (Grok)

News

MJF Triumphs at AEW All Out

At AEW All Out, MJF emerged victorious against Daniel Garcia in a fiercely contested opening match, highlighted by Garcia's aggressive start and a dramatic piledriver from the top rope post-match. The event also showcased a highly praised match between PAC and Will Ospreay, celebrated for its athletic prowess and storytelling, which received widespread acclaim. Additionally, the tag team match featuring Willow Nightingale and Kris Statlander was noted for its intensity. The night concluded with a dramatic 'Final Countdown' segment, intensifying the audience's excitement. (Grok)

Young Bucks Retain AEW Tag Titles

At AEW All Out, The Young Bucks successfully defended their AEW World Tag Team Championships against Claudio Castagnoli and Wheeler Yuta. The event was highlighted by a critically acclaimed match between Will Ospreay and PAC, noted for its intensity and quality. The night began with a match between MJF and Daniel Garcia, where MJF won after a competitive and physically demanding contest. The event showcased several high-energy matches, captivating the audience with the athleticism and storytelling of professional wrestling. (Grok)

News

McCool's Return in WWE 2K24

Michelle McCool is featured as a playable character in "WWE 2K24," included in the game's roster as part of the Global Superstars Pack. This pack was released on September 18, 2024, marking her return to the WWE video game series. She's categorized under the Legends section, and this inclusion marks her 7th appearance in the main WWE Games series. There has been positive sentiment around her inclusion, with fans expressing excitement about her return to the game on platforms like X (formerly Twitter), where her flawless representation both in and out of the ring has been highlighted. (Grok)

News

Padilla's Devastating Elbow at UFC Vegas 97

During UFC Vegas 97, Chris Padilla executed a notable elbow strike against his opponent, Rongzhu, which led to significant swelling and closure of Rongzhu's eye, forcing him to withdraw from the fight. This move was widely recognized for its precision and impact, showcasing Padilla's fighting prowess. The event sparked discussions among fans and commentators who praised the effectiveness of the strike while also expressing concern for Rongzhu's injury. (Grok)

News

Andrade vs Silva Highlights UFC Vegas 97

At UFC Vegas 97, Jessica Andrade fought against Natalia Silva in a match noted for its intensity. Silva showcased superior speed and agility, effectively using her footwork and combinations to outmanoeuvre Andrade, who focused on power and pressure. Despite Andrade's efforts, Silva's performance was highlighted for its effectiveness in controlling the fight. The match ended with some observers scoring it 30-27 in favor of Silva, emphasizing her striking and defensive skills against a formidable opponent. Additionally, the event featured a notable incident where Chris Padilla delivered a severe elbow strike that caused significant injury to his opponent's eye, leading to the fight's stoppage. (Grok)

News

UFC Vegas 97: Natalia Silva

At UFC Vegas 97, Natalia Silva showcased a dominant performance against Jessica Andrade in the co-main event. Here's a rundown based on the information available up to September 8, 2024:

Outcome: Natalia Silva defeated Jessica Andrade via unanimous decision with all three judges scoring the bout 30-27 in her favor.

Performance Highlights: Silva demonstrated exceptional striking, keeping Andrade at bay with a variety of strikes, including rapid punches and spinning wheel kicks. Her strategy involved excellent footwork and movement around the cage, which prevented Andrade from effectively closing the distance.
Despite Andrade's attempts to pressure and engage in close-quarters combat, Silva's defense, particularly her takedown defense, was notable. She managed to fend off Andrade's grappling attempts, showcasing adaptability and skill in maintaining her preferred striking range.
Silva's performance was described as a striking clinic, with her outstriking Andrade significantly, using her speed and precision to accumulate points and damage over the three rounds.

Post-Fight: Both fighters received a $50,000 bonus for their performance, indicating the fight was considered highly competitive or entertaining despite the decisive scoreline.
Silva's victory has positioned her as a significant contender in the flyweight division, with discussions about her readiness for a title shot, although she acknowledged the upcoming title defense by Alexa Grasso against Valentina Shevchenko.

Public and Media Sentiment: Posts on X (formerly Twitter) and various reports highlighted Silva's impressive performance, focusing on her footwork, striking accuracy, and her ability to control the fight's pace and distance. There was a clear acknowledgment of Silva's growth and potential in the UFC.

This event not only marked another win for Silva but also cemented her status as a top contender in the UFC's flyweight division, with her performance against a former champion like Andrade being a significant statement of her capabilities. (Grok)

News

Garcia's Knockout Streak at UFC Vegas 97

Steve Garcia, known as 'The Mean Machine,' has solidified his reputation in the UFC by securing five consecutive knockout victories at UFC Vegas 97, with his latest win against Kyle Nelson via a notable elbow strike. His aggressive style and finishing power have not only impressed fans and analysts but also led to discussions about potential matchups against top-tier fighters like Giga Chikadze or Calvin Kattar. Garcia's performance has drawn comparisons to fighters like Carlos Condit, marking a significant resurgence in his career. Meanwhile, Sean Brady defeated Gilbert Burns by unanimous decision in a match that went the distance, showcasing Brady's wrestling and striking improvements. The fight was marked by intense exchanges, including controversial moments like back-to-back low blows, highlighting the competitive and sometimes contentious nature of their bout. (Grok)

News

Brady's Unanimous Win over Burns

Sean Brady secured a unanimous decision victory over Gilbert Burns at UFC Fight Night in Las Vegas, marking a significant win in his career. Here's what we gathered from the event:

Fight Dynamics: Brady was dominant throughout the fight, utilizing a strategy that involved both striking and grappling. Despite Burns landing some significant strikes, Brady's overall activity, control, and volume of strikes led to his victory. He managed to take Burns down multiple times and controlled much of the fight's pace and positioning.

Judges' Scorecards: The judges scored the bout 50-45, 50-45, and 49-46 in favor of Brady, indicating a clear win with his performance being favored across all rounds by the judges.

Reactions: Fighters and analysts on platforms like X (formerly Twitter) expressed that Brady looked impressive, with some noting his wrestling and improved striking. There was a sentiment that while Burns had moments of success, Brady's consistent performance from start to finish was the deciding factor.

Implications: This win propels Brady further up the welterweight rankings, with some suggesting he's now among the elite in the division and could be considered a title threat. Discussions post-fight included potential future matchups, with names like Usman being mentioned.

Burns' Performance: Although Burns showed resilience and landed some of the fight's most significant strikes, it wasn't enough to sway the judges. This fight might be seen as a testament to both his durability and the challenge of facing a rising contender like Brady.

Career Impact: For Brady, this victory over a former title challenger like Burns is a substantial boost, likely improving his ranking and setting him up for potentially bigger fights in the welterweight division. For Burns, at 38, this might be indicative of a challenging phase in his career, especially after facing top talents back-to-back.

From posts and reactions on X, the consensus seems to be that Brady not only won but did so in a manner that showcased his growth as a fighter, potentially setting the stage for a title run in the near future. (Grok)

News

BKFC

Based on the latest information available up to September 8, 2024, here's what's happening in the world of Bare Knuckle Fighting Championship (BKFC):

BKFC 65 was a significant event recently, held at the Maverik Center in Salt Lake City, UT. Christine “Misfit” Ferea defended her BKFC World Women’s Flyweight Championship title for the fourth time in the main event. The event featured several notable fights, including Jeremy Stephens securing a win in the co-main event, and various other fighters making their mark with victories by TKO or KO.

Fighter Faceoffs and Weigh-Ins: Photos from the BKFC 65 weigh-ins and fighter faceoffs were made available, indicating pre-event activities that build up to the fights, showcasing the fighters' readiness and intensity before the event.

Community Engagement on X: There's chatter on X (formerly known as Twitter) about potential future announcements from fighters possibly signing with BKFC, indicating fan speculation and interest in fighters' career moves.

No Direct Updates on New Events or Signings: As of the latest updates, there haven't been specific announcements regarding upcoming events beyond BKFC 65 or new high-profile signings directly from BKFC's official channels or related discussions on X. However, the community remains active, discussing potential matchups and the outcomes of recent fights.

For the most current and detailed updates, or if there's interest in specific fighters or upcoming events, checking the official BKFC website or their official social media channels would provide the most accurate information. (Grok)

News

Professional Fighters League (PFL)

The Professional Fighters League (PFL) is an American mixed martial arts (MMA) league known for its innovative approach to MMA competition, where fighters compete in a regular season, playoffs, and championship format, similar to traditional sports leagues. Here are some key updates and features about the PFL:

Format: The PFL operates on a sports-season format, which includes a regular season where fighters accumulate points based on their performance (wins, knockouts, submissions), followed by playoffs and a championship event. This structure aims to incentivize fighters to perform at their best in every fight.

SmartCage™: PFL introduced the SmartCage, which is equipped with technology to capture real-time data during fights. This includes biometric data like heart rate, performance metrics like the speed and number of strikes, and positional data. This technology enhances viewer engagement by providing live stats during broadcasts, known as Cagenomics™.

GhostCam™: This is another technological innovation by PFL, allowing viewers to see the action inside the cage without the visual obstruction of the cage mesh, providing an "in the cage" viewing experience.

Recent Developments: Acquisition of Bellator: PFL acquired Bellator MMA, which has led to discussions and some confusion among fans regarding the integration of the two promotions, including how fighters from both leagues will be managed, and the distribution of their events across different platforms like ESPN for PFL and potentially others for Bellator.
Rule Differences: There's been notable discussion around rule differences, particularly the ban on elbow strikes in PFL which contrasts with other promotions like Bellator where elbows are allowed. This has sparked debate among fans and fighters about the consistency and fairness in MMA rules across different leagues. International Expansion: PFL announced the launch of PFL MENA, targeting the Middle East and North Africa market, indicating a strategic move towards global expansion.
Fighter Contracts and Advocacy: Jake Paul has been involved with PFL, not just as a fighter but in roles related to fighter advocacy and promotion, aiming to improve conditions and opportunities for fighters.

Fan and Fighter Sentiment: Recent posts on platforms like X (formerly Twitter) reflect a mix of frustration and enthusiasm among fans and fighters. There's criticism over rule sets, the handling of fighter contracts, and the overall direction of the league post-acquisition of Bellator. However, there's also excitement about the technological advancements and the potential for more competitive and financially rewarding opportunities for fighters.

Event Schedule: Upcoming events include the "Battle of the Giants PPV" scheduled for October 19, indicating continued high-profile events aimed at showcasing top talent in the heavyweight division.

The PFL continues to evolve, focusing on technological innovation, fighter welfare, and global expansion, while also navigating the complexities of merging with Bellator and managing fan expectations regarding rules and fighter treatment. (Grok)

News

Nurmagomedov Defends Bellator Title

Usman Nurmagomedov successfully defended his Bellator Lightweight Championship against Alexander Shabliy at Bellator Champions Series: San Diego on September 7, 2024. The fight concluded with Nurmagomedov winning via unanimous decision with the judges' scorecards reading 50-45, 49-46, and 49-46. This victory marked Nurmagomedov's record to 18-0, maintaining his undefeated streak and his reign as the Bellator lightweight champion. The event was notable for its tactical nature, with Nurmagomedov showcasing a calculated approach to retain his title. Posts on X (formerly Twitter) and various MMA news outlets celebrated Nurmagomedov's defense, with many highlighting his dominance and the strategic depth of the fight. (Grok)

News

Mike Tyson - Jake Paul

The boxing match between Mike Tyson and Jake Paul has drawn significant attention due to the unique pairing of a legendary former heavyweight champion, Tyson, with the YouTube-star-turned-boxer, Paul. Here's what you need to know based on the latest available information up to September 8, 2024:

Rescheduled Date: The fight was initially set for July 20, 2024, but was postponed due to a medical issue involving Mike Tyson. It has been rescheduled for November 15, 2024.

Venue: The bout will still take place at AT&T Stadium in Arlington, Texas, which is known for being the home of the Dallas Cowboys.

Streaming: The event will be streamed live on Netflix, marking one of Netflix's ventures into live sports events.

Fight Details: The match is sanctioned as a professional fight, not an exhibition, despite initial ambiguity. They will fight over eight two-minute rounds using 14-ounce gloves.

Background: Mike Tyson, at 57, is stepping back into the ring after his last professional fight in 2005, although he did have an exhibition match with Roy Jones Jr. in 2020. Jake Paul, much younger at 27, has been actively boxing since 2018, with a professional record of 9-1.

Health Issue: Tyson experienced an ulcer flare-up which led to the postponement, ensuring he had adequate time to recover and train.

Public Interest: There's considerable intrigue around this fight due to the age difference, the blending of entertainment with professional boxing, and the question of how Paul's relatively new boxing skills will fare against Tyson's legendary prowess, albeit aged.

Additional Fights: The event card also includes a highly anticipated rematch between Katie Taylor and Amanda Serrano for the undisputed junior welterweight championship.

Viewing Information: For those interested in watching, the fight card will be exclusively available on Netflix, with no specific start time mentioned yet for the main event.

This match-up represents a crossover between different eras of boxing and entertainment, drawing eyes from both traditional boxing fans and those who follow Paul from his YouTube fame. (Grok)

News

Australia

Controversial Try Decides Manly vs Sharks

In a crucial NRL match, the Cronulla Sharks defeated the Manly Sea Eagles with a final score of 34-14, significantly boosting their prospects as they approach the finals. The game was contentious, marked by controversial referee decisions including questionable tries and penalties, which led to widespread debate among fans about the fairness of the officiating. Manly's performance was notably criticized for its lack of effort and strategic depth, particularly highlighted by the absence of key player Tom Trbojevic. Conversely, the Sharks demonstrated improvement, having defeated several top teams this season, which has enhanced their confidence. This win has strategically positioned the Sharks well for the upcoming finals, while Manly faces the challenge of regrouping and strategizing ahead of their next match, likely against the Bulldogs at Accor Stadium. (Grok)

Press Release

Ric Flair Drip and TYSON 2.0 Cannabis Brands Broaden Footprint in Missouri

Carma HoldCo Signs Exclusive Deal with Opus Farms to Distribute and Manufacture the Celebrity Cannabis Brands to Dispensaries across The Show-Me State

ORANGE COUNTY, Calif., June 5, 2024 /PRNewswire/ -- Carma HoldCo Inc., a leading global house of brands that harnesses the power of cultural icons to transform industries, announced it has formed an exclusive manufacturing and distribution partnership with Opus Farms, a wholesale producer of high-quality cannabis products.

Under the agreement, Opus Farms is manufacturing and distributing cannabis products by TYSON 2.0, the premium cannabis brand founded by legendary boxer, entrepreneur and advocate Mike Tyson, and Ric Flair Drip, a lifestyle-focused product brand co-founded by the iconic wrestling World Champion, Ric Flair, to dispensaries across the state. Consumers can purchase the athletes' products at dispensaries such as Sunny Daze Dispensary and Shangri-La Jefferson.

"Missouri, prepare for an unparalleled experience with TYSON 2.0," said Mike Tyson, co-founder, and chief brand officer of TYSON 2.0. "Our exclusive partnership with Opus Farms and Carma HoldCo ensures our top-tier cannabis products reach consumers across Missouri. This is about delivering quality and innovation to cannabis enthusiasts and elevating the game with TYSON 2.0!"

Ric Flair chimed in, "Embrace the flair, Missouri! Ric Flair Drip is about infusing every moment with style and substance. It's more than just a product; it's an experience – a lifestyle. Get ready to drip with the Nature Boy!"

"Our partnership with Carma HoldCo will expand the reach of Ric Flair Drip and TYSON 2.0 cannabis products in Missouri," said Garry Rivera, president of Opus Farms. "At Opus Farms, we take immense pride in our commitment to excellence and precision in cultivation. Being entrusted with the production, manufacturing and distribution of Ric's and Mike's products underscores our dedication to delivering top-quality offerings to consumers."

Adam Wilks, co-founder and CEO of CarmaHold Co. stated, "Our collaboration with Opus Farms in Missouri represents another strategic step towards ensuring consumers nationwide and around the globe have access to the finest cannabis products available under our growing brand umbrella. This partnership will deliver exceptional quality and innovation to cannabis enthusiasts while further solidifying our position as a leader in the cannabis industry."

About TYSON 2.0
TYSON 2.0 is a brand founded by the legendary boxer Mike Tyson. The Company entered the cannabis ring in 2021, with a commitment to providing the highest quality products in each market that it entered. While continuing to conquer the global cannabis market, TYSON 2.0 has also expanded into a variety of other consumer product categories, spanning across the US and 16 other countries. In every endeavor, the brand undertakes Mike Tyson's legendary mindset of being the greatest of all time. Whether it's cannabis or beyond, TYSON 2.0 is committed to delivering the goods while cultivating unrivaled experiences.

About Ric Flair Drip Cannabis
Ric Flair Drip is a lifestyle-focused product brand co-founded by the iconic wrestling World Champion, Ric Flair. The brand envelops extravagance and pushes people to never settle for mediocrity. With a commitment to quality and style, each product embodies the essence of the styling, profiling, limousine-riding, jet-flying Nature Boy himself. From the initial launch to the brand's expansion into new markets, Ric Flair Drip is giving everyone the opportunity to live like the legend.

About Carma HoldCo
Carma HoldCo Inc. is a leading global house of brands that harnesses the power of cultural icons to transform industries. The company focuses on creating unique experiences and product offerings that aim to connect with, inspire and elevate consumers' lives. Within Carma HoldCo's talent roster is a lineup of globally recognized superstars, including Mike Tyson, Ric Flair and Future, who bring their legendary charisma and influence to the forefront of every venture.

About Opus Farms
At Opus Farms, we are committed to the production of premium cannabis products using cutting-edge technology and expert cultivation techniques. With a steadfast dedication to precision and care at every stage, we ensure consistently superior outcomes that exceed expectations. Opus Farms values every individual within our community. Our community is not just a part of our identity; it is integral to who we are. We deeply appreciate and respect every individual as we strive to contribute to the transformation and advancement of the cannabis industry. For more information, visit https://opusfarms.co

Websites

Tyson 2.0
https://tyson20.com

Carma HoldCo
https://carmahold.com

Ric Flair Drip
https://ricflairdrip.com

Opus Farms
https://opusfarms.co

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Top 10 Movies Streaming (United States)

1. The Kingdom of the Planet of the Apes (Hulu)

2. Deadpool 2 (Disney+)

3. Twister (Max)

4. Deadpool (Disney+)

5. Ghostbusters: Frozen Empire (Netflix)

6. Tarot (Netflix)

7. If (Paramount+)

8. Wicked Little Letters (Netflix)

9. Challengers (MGM+)

10. Abigail (Peacock)

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*correct at time of publication

Streaming TV (United States)

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8. The Boys (Prime Video)

9. Mayor of Kingstown (Paramount+)

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Streaming Service

An online provider of entertainment (music, movies, multi-episode series, etc.) that delivers content over an Internet connection to the subscriber's computer, TV or mobile device.

Netflix, Amazon Prime, Binge (Australia), Kayo Sports (Australia), Hulu, HBO, Disney, ESPN Plus, Gaia, Passionflix, Spotify, Discovery, Peacock, Paramount Plus, Triller TV, UFC Fight Pass, WWE Network and Apple TV+ are examples of paid streaming services.

Examples of free services include Amazon ABC iView, Freedive, Free TV, Hoopla, Kanopy, Pluto TV, Roku Channel, Snagfilms, Sony Crackle, SBS On Demand, Tubi TV, VUDU and Xumo.