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SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO)

Ways to Improve your Site’s Ranking (SEO)

New strategies for Search Engine Optimization

What is SEO?

Search engine optimization (SEO) is an essential digital marketing practice that plays a vital role in making your website visible to both visitors and search engine crawlers. The primary objective of SEO is to optimize relevant and authoritative content to assist visitors in finding solutions to their queries efficiently.

The ultimate aim of SEO is to create high-quality and informative content that increases the volume of traffic that your website receives daily. Optimizing your website involves creating and expanding your content to ensure that search engines will choose your site over its competitors.

The focus of SEO is to perfect the quality and quantity of your webpage to make sure that your website has an edge over others. Therefore, SEO plays an essential role in driving traffic to your website, which is crucial for the visibility and success of your online Business.

1. Publish Relevant, Authoritative Content

This article provides valuable suggestions on how to improve search engine optimization (SEO) and enhance website ranking on search engine results. Creating quality content that caters to the user’s needs is the driving factor of SEO marketing, and the article emphasizes that there is no substitute for great content.

The article further provides guidance on identifying appropriate keyword phrases for each authoritative content page and making use of them strategically throughout the content. Creating distinct web pages for each distinct targeted keyword phrase is advisable to enhance ranking.

The article suggests using keywords in headings, subheadings, URLs, and titles, and stressing the importance of readability and user-friendliness of the content. Using emphasis tags and strategically linking to relevant sources is also encouraged. By following these valuable suggestions, users can create SEO-friendly content that benefits the readers while improving their website’s overall ranking.

2. Update Your Content Regularly

Maintaining updated content is crucial to improve your website’s relevancy, and it is a crucial factor that search engines prioritize as well. We highly recommend scheduling regular content audits, for instance, on a semesterly basis, to update your webpages and blog posts accordingly.

Writing additional content frequently on your departmental news blog can enhance your search engine rankings by incorporating relevant keyword phrases. Brief blog posts can also be helpful if they offer specific updates related to your targeted topics.

Moreover, interlinking your related CMS webpages and blog posts can provide readers with a better understanding of your website’s content and additional information on the subject. Thus, keep your website updated and relevant to improve your visitor’s user experience and attract more traffic to your site.

3. Metadata

Website designers use metadata to provide information about a website’s content. When creating a webpage, a space between the “head” tags is reserved for metadata.

If you use a CMS website they have already filled in the metadata. However, as your content changes, it is important to review and update the metadata.

Title Metadata

Title metadata is the most important because it determines the page title that appears at the top of a browser window and in search engine results. For those with a CMS website, the web team has automated this process based on your page title. Therefore, it is essential to use well-thought-out page titles that include keyword phrases.

Description Metadata

Description metadata is a brief and interesting summary of what your website contains. It’s like a store’s attractive display that encourages people to visit. Usually, it should be two sentences long. Search engines may or may not use this summary, but it’s good to have it in case they do.

Keyword Metadata

Keyword metadata is not very helpful in improving your search engine ranking. However, it’s useful to include some of your important keywords in the metadata. You should select a few phrases with one to four words each and add three to seven of them. For example, “computer science degree” or "pop culture agency" are good keyword phrases to use.

4. Have a Link-worthy Site

Making your website popular involves efforts in developing valuable content and enhancing its search results. To achieve this, you must focus on creating informative and unbiased content that caters to the readers’ interests and queries.

Furthermore, your website might earn a backlink from other websites if it provides good value to the readers. This can improve its search engine ranking immensely, which can bring in more visitors. It is also crucial to incorporate descriptive hyperlinks in the text as opposed to generic “click here” links.

This helps in giving proper context to people who use screen readers and makes it easier for search engines to crawl your website. You can lift your website SEO performance by using appropriate keywords in your content and developing internal links. These techniques can help you build a better online presence and increase your website’s popularity.

5. Use ALT Tags

Want search engines to find your website and to make it more accessible for people who use text-only browsers or screen readers? Simply put, use alt tags to describe your media content, like images and videos, with alternative text descriptions.

These descriptions act as labels for search engines and help them identify your page better. They also provide context for those who cannot view the media directly. By making your website more accessible and searchable, you can improve its overall user experience.

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New strategies for Search Engine Optimization

New areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year.

That’s why tech companies are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building.

Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency will be the key to your SEO success.

Best SEO practices:

Find your customers with data-driven market analysis

Find authoritative marketing partners using data-driven PR

Reach your customers with high quality outreach and credible link-building

What is SEO?

In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website.

By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility.

Why is SEO important?

There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page.

In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three.

That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective.

The evolution of SEO

SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began.

In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising.

Google’s rise to power

In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game.

Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority.

These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites.

To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today.

The big three: Local, social, mobile

There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, media, gaming and sports agents, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests.

Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms.

As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools.

The 2020s, AI, and the future of SEO

We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, X including Grok, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web.

New strategies for new challenges

As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies have decided to create new strategies with a focus on longevity. Among new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere.

The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition.

The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers.

How does SEO work?

Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page.

What Google wants

One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the link structure of the website, that built the foundation for the modern link building strategies. Simply put, links to the webpage acted as votes of confidence for the webpage.

Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s link building looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions.

Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine.

So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results.

Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link.

Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages.

Lastly, Google serves the results by how relevant they are to the customer queries.

What the customer wants

Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts.

These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for.

SEO components, or how to do SEO

So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components:

Technical SEO

On-page SEO

Off-page SEO

Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable.

On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions.

Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too.

To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page.

Link-building

The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage.

Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content.

SEO content

For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network.

Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content.

As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor.

That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research.

Keyword research

Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels.

The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking.

There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera.

Brand awareness

Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on.

Doing SEO: alone or SEO agency?

As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency.

Without sugar-coating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly.

If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building.

Some agencies offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, Media Man Group offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond.

FAQ: Frequently asked questions about SEO

What is SEO?

SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results.

What is the difference between SEO and SEM?

SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google.

How long does SEO take?

Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work.

Why do you need SEO?

SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game.

Media Man

The Media Man Group is primarily and online news, media and sports management firm and website portal developer. By default Media Man developed many effective SEO (Search Engine Optimisation) techniques and strategies since their launch in 2001. SEO helped elevate Media Man websites into Hitwise "Top 10" status (entertainment - personalities) category. Media Man also offers a range of media and convergent media services including article copy, PR (public relations), text link based campaigns, product placement and endorsement, buzz marketing (via websites and social media) and brand building. The company is best known for insightful media analysis, specalising in pop culture/entertainment, streaming and subscriber television including PPV (Pay-Per-View), PLE, pro wrestling aka sports entertainment coverage, MMA (mixed martial arts), and commentary and coverage on an array of trending topics, with strong focus on X (formerlly Twitter), Alphabet (Google, YouTube, Blogger etc) and new and emerging technology and news platforms and developments. MM is both organic search and AI search friendly. Media Man is often referenced in both mainstream, niche and alternative news media stories. The company motto remains "Putting Your Name Out There".

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Just how competitive is the news media and advertising business?

An ever increasing amount of my friends and associates in and around news media told me that I should start writing more about my experiences and views on the media, entertainment and technology business, given my decade plus experience, so here's another number for your enjoyment, if not education. Apparently I'm a survivor of the media business, so I guess I'm just about as qualified as anyone to write opinion based journalism - right?

Well, just pick up a (thin) Australian newspaper, and you'll figure it out pretty quick. The Sydney Morning Herald and 'The Oz' used to be almost the size of a phone book, and then the internet came along, and as the old cliché goes, the rest is history.

It was circa 2007 when my firm, Media Man Australia (before also adding Media Man Int), reached its peak in terms of high revenue campaigns. We had dozens of fantastic campaigns running and all were returning not only fantastic results for the client, but also were very lucrative. As they say, nothing lasts for ever. What I mean by that is here we are in 2017 and we still have great clients, however the profit margin has declined considerably, and there's hundreds of more niche media firms and websites not only in Australia, but globally. This is plain terms means more advertising and news options for clients / brands.

Many of the specialist areas of media, publicity and advertising that Media Man has worked with over the decade plus of doing business are: Technology, Gaming, Environment, Sports (especially boxing, MMA and surfing), entertainment (primarily movies, television and pro wrestling aka sports entertainment), corporate entertainment (mainly bodypainting, bodyart and roving entertainers), creative arts, politics, tourism and community based news and events. That's a lot of sectors, I know.

Since circa 2010 there's been this massive expansion of niche media websites, many of which either built or purchased by either News Limited or Fairfax Media. Don't get me wrong, we love both companies and have done business and collaborated with them many times over the years, but there's only some many brands with advertising $ to spend, and then you have almost an infinity of websites for them to choose from. Add to this globalization, and a "can you beat this price" mentality, and all of a sudden there goes your profit margin.

I find The Guardian's news business model quite interesting. Selected charities, non profits and the like contribute to the Guardian's bottom line, and they in turn get coverage. Now, that business model in itself may draw some controversy, if not criticism, but the paper and the charities want to stay in business right. If they have news, they get coverage - Simples, as those infamous Merkats on Australian TV would say. They have a charity established also, and readers can also take out a subscription. Now, if any of our smarter and media savvy readers want to try to correct us on how The Guardian business model actually works, piece by piece, component by component, let us know and I promise to spread the word far and wide, but the above is a simple breakdown of how they are running things from a revenue perspective, and what it means for advertisers and paid campaigns. You are the Citizen Journalists, so show us that you are my friends.

Media can be like an airline - find a way to potentially loose millions if not billions of dollars - perfect, welcome to the industry. Oh, did I disclose... I own a modest amount of shares in Ten Holdings, Crown Limited and Virgin Australia. Well, we have a pretty good idea how they are all going don't we. Just ask out unmet friends Rupert Murdoch (News Corp) and James Packer (Crown, and a former backer of Ten). Getting the picture now? Branson's Virgin isn't looking so bad after all when you compare it to the way share prices have plunged in the main, and RB's running an airline. By the way, Sam Branson (Sundog Pictures) - very smart move to sidestep newspapers and airlines, and opt for the still turbulent film and documentary business. Can't be any less stable that the later hey. Big kudo's to Sam and Richard Branson on their campaigns with the hurricane relief efforts. Some folks are going to think it's a bit ridiculous for the Billionaires to be asking for help, but they themselves have considerable resources and mega media power and influence, and can delegate tasks to help get the clean up done. Makes for very interesting reading on Richard Branson's blogs and via the Virgin Unite website. Before asked, yes, we've done business with Virgin many times over the years in various capacities.

Let's now swing across to everyone's favorite media we love to hate - Social Media. Hello Facebook, Instagram, YouTube, Twitter and friends. So, are we all journalists and broadcasters now? Apparently so. So, if we see or read something on the internet it must be true - NOT. We can all be our own self promoter with ease, but if we are all famous now, non one sticks out. How would an advertiser decide where to advertise? They can put their goods and / or services on their own websites and social media and well as feed a few dollars to Google AdWords, and Bob's your uncle, until the operation...(had to throw that outdated joke in there). It wouldn't be news media if we didn't offend someone. Speaking of offended, congratulations to Australian actor Rebel Wilson, fresh off her victor over Bauer Media. $5 million dollar settlement on the cards from what little birdies are chirping.

Media Man has social media too, and we have you here let's just go ahead and list them for your interest, enjoyment, and potential campaigns : )

Media Man Web Tips

Search Engines Are Still the First Port of Call Says Media Man

It’s not just about buyer independence-it’s about where they’re doing their research. Google’s B2B research found that 71% of B2B researchers start with a generic search query. That’s a huge audience you could be reaching with optimised content.

Google B2B Research

“71% of B2B researchers start their research with a generic search query.”

Think about this: if your content doesn’t rank for relevant search terms you’re giving visibility to companies that are investing in SEO. With more B2B companies expected to invest heavily in search in 2025 not being in the game puts you at a disadvantage.

SEO Generates Quality Leads

Let’s be really real: lead generation is the lifeblood of any B2B company. And here’s a hard fact—many outbound tactics are less effective than they used to be. For example data from HubSpot shows that SEO leads have a close rate of 14.6% compared to 1.7% for outbound methods like cold email/calls or print advertising.

People trust what they find themselves especially when it comes to big business decisions. When your site appears in organic search results it’s seen as more credible and authoritative so leads generated through SEO are often more sales ready.

An expert B2B SEO Agency will be able to show you how to put this into practice.

Your Competition Isn’t Slowing Down

SEO is a marathon not a sprint and your competition knows it. In 2024, 64% of B2B marketers increased their SEO budgets according to the Content Marketing Institute. This trend is expected to continue in 2025 as businesses realise that maintaining strong organic visibility is key to long term growth.

What does this mean for you? If you’re not upping your SEO game you’re giving your competition a free pass to own the SERPs (Search Engine Results Pages).

How to Build a Winning B2B SEO Strategy

Creating a robust SEO strategy doesn’t have to feel overwhelming. Let’s walk through some practical steps to get your B2B company ready to dominate search results in 2025.

1. Keyword Research

First off the bat and up off the grappling mat, you need to rethink how you approach keyword research. With the rise of voice search and AI-driven algorithms, long-tail, conversational keywords are becoming more important than ever. Think of how people naturally speak or ask questions when using voice assistants. Tools like Google Trends, SEMrush, and Ahrefs are invaluable for uncovering these new opportunities.

To give your keyword strategy more edge, try targeting terms that directly match your buyers’ intent. Instead of going for broad and highly competitive keywords like “SEO services,” it might be smarter to aim for more specific phrases, such as “best SEO services for B2B companies.” This way, your content reaches people who are actively looking for what you offer.

2. Content Creation with E-A-T in Mind

Next, let’s talk about content quality. Google places a heavy emphasis on content that demonstrates Expertise, Authoritativeness, and Trustworthiness—known as E-A-T. If your content is shallow or lacks credibility, it won’t stand a chance in the rankings. In 2025, B2B companies need to produce well-researched, data-driven articles, case studies, and whitepapers.

One effective way to boost your content’s credibility is by collaborating with industry experts. Featuring quotes or insights from well-known professionals adds authority to your writing. Also, linking to reputable sources can strengthen your content’s trustworthiness. Remember, this isn’t about churning out generic blog posts; it’s about delivering high-value content that solves real problems for your target audience.

3. Focus on Technical SEO

Even the best content won’t perform well if your website has technical issues. Make sure your site is fast, secure, and mobile-friendly. Google’s Core Web Vitals are key indicators of how well your site meets user experience standards. If your site loads like a snail or is riddled with broken links, potential clients won’t stick around.

Take the time to audit your website regularly. Use tools like Google PageSpeed Insights to identify where you’re lagging. Fix any broken links, compress images to improve loading speed, and implement HTTPS if you haven’t already done so. Technical SEO might sound complex, but it’s a game-changer for ranking and user experience.

4. Optimise for Voice & Visual Search

Voice search is booming, and it’s only going to get bigger in 2025. People speak differently than they type, so your content needs to reflect that. Consider how someone might verbally ask a question, and try to optimise for those conversational phrases.

Visual search is also gaining traction. Tools like Google Lens are changing the way people search for products and information. To capitalise on this trend, make sure your images are high quality and have descriptive file names and alt text. Structured data can also help search engines better understand your visual content, giving you an edge in image-based search results.

5. Prioritise User Experience (UX) and Core Web Vitals

Google’s algorithms have evolved to prioritise user experience, and Core Web Vitals are now critical ranking factors. These metrics measure how quickly your site loads, how stable its layout is, and how smoothly users can interact with it. If your site delivers a poor experience, your rankings will suffer.

To tackle this head on, run a UX audit and identify areas for improvement. Maybe your page takes too long to load, or your buttons are hard to click on mobile. Small fixes can make a big difference. Tools like Lighthouse can help pinpoint specific issues, and even minor adjustments can have a major impact on your SEO performance.

6. Link Building & Digital PR

Link building has shifted from quantity to quality. Earning backlinks from high-authority websites is far more effective than spamming random directories. The key is to focus on building relationships. Engage in digital PR by creating shareable content, collaborating with influencers, or contributing guest posts to well-regarded industry sites.

High-quality links signal to Google that your content is trustworthy and valuable, boosting your chances of ranking higher. Remember, one link from a respected publication can be more powerful than dozens from low-quality sources.

7. Monitoring & Analytics

Finally, SEO isn’t a one-and-done deal. It’s an ongoing process that requires constant monitoring and fine-tuning. Set up Google Analytics and Google Search Console to track your progress. Keep an eye on traffic, keyword rankings, and page performance. If something isn’t working, don’t be afraid to tweak your approach.
Metrics can tell you a lot about what’s resonating with your audience and where you might be falling short. Being data-driven in your approach will help you stay agile and responsive to new challenges in the ever-changing world of SEO.

Key SEO Trends to Watch for in 2025

The SEO landscape is always evolving, and 2025 will be no exception. Staying ahead of the curve means anticipating trends that could significantly impact your B2B strategy. Here’s what to keep an eye on:

1. Voice Search and Conversational Queries

Voice search is becoming a more dominant force, with nearly 50% of all searches expected to be voice-based by 2025/2026, according to Statista. People are using digital assistants like Siri and Alexa to ask conversational, natural questions. To adapt, your content should mirror these speech patterns. Think about optimising for questions like, “What’s the best B2B SEO strategy for 2025?” rather than shorter, less specific keywords.

2. AI and Personalisation

Artificial Intelligence continues to transform SEO. Google’s AI algorithms are increasingly able to understand user intent and deliver highly personalised search results. This means creating content that is not only keyword-rich but also contextually relevant. Machine learning tools can help you analyse user data and tailor your content to better engage your audience. In 2025, personalisation will be crucial for keeping prospects engaged and coming back for more.

3. Visual Search Will Continue to Rise

Visual search technology, like Google Lens, is reshaping how people find information. B2B companies can’t afford to ignore this trend. Optimising images is more important than ever, and using structured data to make visual content easily discoverable will give you a significant edge. For example, companies selling complex machinery can use visual search to help engineers or procurement specialists identify and learn about components in an instant.

4. Continued Emphasis on E-A-T

Google shows no signs of backing away from its focus on E-A-T (Expertise, Authoritativeness, and Trustworthiness). This means businesses will need to keep investing in high-quality content, obtaining backlinks from reputable sites, and regularly updating existing content to maintain its relevance. B2B companies that demonstrate subject matter expertise and provide trustworthy, well-researched content will fare better in the search rankings.

5. Sustainability and Ethical Practices in SEO

Believe it or not, ethical and sustainable business practices are becoming a consideration in SEO. Search engines are beginning to reward companies that showcase corporate responsibility. Whether it’s environmentally friendly practices or social initiatives, demonstrating these values transparently on your site could give you a leg up. This is especially important as more clients make purchasing decisions based on a company’s values and impact.

Final Thoughts

The importance of a solid B2B SEO strategy cannot be overstated. The world of SEO is complex and ever-changing, but that’s exactly why you can’t afford to neglect it. From understanding evolving buyer behaviour to embracing new technologies like voice and visual search, there are countless opportunities to make your brand more visible and authoritative.

Remember, SEO is a long-term investment. The companies that succeed are the ones that stay adaptable, keep up with trends, and commit to continuous improvement. Your competitors are already doubling down on their efforts, and falling behind could mean losing out on high-quality leads and valuable sales opportunities.

To get ahead in business including online business, start implementing these strategies now. Stay proactive, keep monitoring your performance, and be ready to tweak your approach as new developments emerge. And if you’re looking for expert guidance on navigating this ever-changing landscape, our B2B SEO agency is here to help you grow your online visibility and drive meaningful results.

The future is here and the future is search-driven. Make sure your B2B business is ready to shine.

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News

AEW All Out Highlights

Based on the information available up to September 8, 2024, here are the highlights from AEW All Out:

MJF vs. Daniel Garcia: The match ended with Daniel Garcia attempting a high-risk move, a piledriver off the ropes, showcasing a dramatic and high-stakes conclusion to their feud.

AEW World Championship Match: Bryan Danielson successfully defended his title against Jack Perry. The match concluded with Danielson hitting a series of Busaiku Knees, with the final one leading to Perry's defeat. Post-match, there was a significant angle where Killswitch attacked Danielson, setting up a potential challenge by Christian Cage, but this was thwarted by the Blackpool Combat Club (BCC). However, the BCC, including Jon Moxley, turned on Danielson in a shocking twist, with Moxley even putting a plastic bag over Danielson's head until he passed out.

Lights Out Steel Cage Match: Adam Page and Swerve Strickland had an extremely brutal match, described by fans and commentators as one of the highlights of the event, with Page ultimately winning after the referee stopped the match due to Strickland's condition.

AEW TBS Championship: Mercedes Mone retained her title against Hikaru Shida, though the match was described as underwhelming compared to other bouts on the card.

Post-Show Reactions: The event was praised for its intensity, particularly the Page vs. Strickland match, which was compared to legendary hardcore matches for its brutality. The turn of events with Bryan Danielson and the BCC was also a major talking point, indicating significant storyline developments.

General Sentiment: Fans and reviewers highlighted the event for its high stakes, dramatic finishes, and unexpected turns, especially in the world title scene and the lights out match, marking AEW All Out as a memorable event in AEW's history for its storytelling and in-ring action.

These highlights reflect a night filled with intense wrestling action, significant character developments, and unexpected twists, making AEW All Out 2024 a notable event in professional wrestling. (Grok)

News

Hangman and Swerve's Brutal Showdown at AEW All Out

At the AEW All Out event, the cage match between Hangman Page and Swerve Strickland was marked by its intense and brutal nature, drawing significant attention and discussion for its violence and the physical endurance displayed by both wrestlers. The match, described as potentially career-defining, showcased high stakes and extreme physicality, with fans and observers expressing a mix of shock and admiration. Despite the brutality, efforts were made to ensure safety. The event has sparked widespread discussion regarding its impact and the ongoing rivalry between Hangman and Swerve, with many highlighting the match's brutality and its implications for future encounters. (Grok)

News

MJF Triumphs at AEW All Out

At AEW All Out, MJF emerged victorious against Daniel Garcia in a fiercely contested opening match, highlighted by Garcia's aggressive start and a dramatic piledriver from the top rope post-match. The event also showcased a highly praised match between PAC and Will Ospreay, celebrated for its athletic prowess and storytelling, which received widespread acclaim. Additionally, the tag team match featuring Willow Nightingale and Kris Statlander was noted for its intensity. The night concluded with a dramatic 'Final Countdown' segment, intensifying the audience's excitement. (Grok)

Young Bucks Retain AEW Tag Titles

At AEW All Out, The Young Bucks successfully defended their AEW World Tag Team Championships against Claudio Castagnoli and Wheeler Yuta. The event was highlighted by a critically acclaimed match between Will Ospreay and PAC, noted for its intensity and quality. The night began with a match between MJF and Daniel Garcia, where MJF won after a competitive and physically demanding contest. The event showcased several high-energy matches, captivating the audience with the athleticism and storytelling of professional wrestling. (Grok)

News

McCool's Return in WWE 2K24

Michelle McCool is featured as a playable character in "WWE 2K24," included in the game's roster as part of the Global Superstars Pack. This pack was released on September 18, 2024, marking her return to the WWE video game series. She's categorized under the Legends section, and this inclusion marks her 7th appearance in the main WWE Games series. There has been positive sentiment around her inclusion, with fans expressing excitement about her return to the game on platforms like X (formerly Twitter), where her flawless representation both in and out of the ring has been highlighted. (Grok)

News

Padilla's Devastating Elbow at UFC Vegas 97

During UFC Vegas 97, Chris Padilla executed a notable elbow strike against his opponent, Rongzhu, which led to significant swelling and closure of Rongzhu's eye, forcing him to withdraw from the fight. This move was widely recognized for its precision and impact, showcasing Padilla's fighting prowess. The event sparked discussions among fans and commentators who praised the effectiveness of the strike while also expressing concern for Rongzhu's injury. (Grok)

News

Andrade vs Silva Highlights UFC Vegas 97

At UFC Vegas 97, Jessica Andrade fought against Natalia Silva in a match noted for its intensity. Silva showcased superior speed and agility, effectively using her footwork and combinations to outmanoeuvre Andrade, who focused on power and pressure. Despite Andrade's efforts, Silva's performance was highlighted for its effectiveness in controlling the fight. The match ended with some observers scoring it 30-27 in favor of Silva, emphasizing her striking and defensive skills against a formidable opponent. Additionally, the event featured a notable incident where Chris Padilla delivered a severe elbow strike that caused significant injury to his opponent's eye, leading to the fight's stoppage. (Grok)

News

UFC Vegas 97: Natalia Silva

At UFC Vegas 97, Natalia Silva showcased a dominant performance against Jessica Andrade in the co-main event. Here's a rundown based on the information available up to September 8, 2024:

Outcome: Natalia Silva defeated Jessica Andrade via unanimous decision with all three judges scoring the bout 30-27 in her favor.

Performance Highlights: Silva demonstrated exceptional striking, keeping Andrade at bay with a variety of strikes, including rapid punches and spinning wheel kicks. Her strategy involved excellent footwork and movement around the cage, which prevented Andrade from effectively closing the distance.
Despite Andrade's attempts to pressure and engage in close-quarters combat, Silva's defense, particularly her takedown defense, was notable. She managed to fend off Andrade's grappling attempts, showcasing adaptability and skill in maintaining her preferred striking range.
Silva's performance was described as a striking clinic, with her outstriking Andrade significantly, using her speed and precision to accumulate points and damage over the three rounds.

Post-Fight: Both fighters received a $50,000 bonus for their performance, indicating the fight was considered highly competitive or entertaining despite the decisive scoreline.
Silva's victory has positioned her as a significant contender in the flyweight division, with discussions about her readiness for a title shot, although she acknowledged the upcoming title defense by Alexa Grasso against Valentina Shevchenko.

Public and Media Sentiment: Posts on X (formerly Twitter) and various reports highlighted Silva's impressive performance, focusing on her footwork, striking accuracy, and her ability to control the fight's pace and distance. There was a clear acknowledgment of Silva's growth and potential in the UFC.

This event not only marked another win for Silva but also cemented her status as a top contender in the UFC's flyweight division, with her performance against a former champion like Andrade being a significant statement of her capabilities. (Grok)

News

Garcia's Knockout Streak at UFC Vegas 97

Steve Garcia, known as 'The Mean Machine,' has solidified his reputation in the UFC by securing five consecutive knockout victories at UFC Vegas 97, with his latest win against Kyle Nelson via a notable elbow strike. His aggressive style and finishing power have not only impressed fans and analysts but also led to discussions about potential matchups against top-tier fighters like Giga Chikadze or Calvin Kattar. Garcia's performance has drawn comparisons to fighters like Carlos Condit, marking a significant resurgence in his career. Meanwhile, Sean Brady defeated Gilbert Burns by unanimous decision in a match that went the distance, showcasing Brady's wrestling and striking improvements. The fight was marked by intense exchanges, including controversial moments like back-to-back low blows, highlighting the competitive and sometimes contentious nature of their bout. (Grok)

News

Brady's Unanimous Win over Burns

Sean Brady secured a unanimous decision victory over Gilbert Burns at UFC Fight Night in Las Vegas, marking a significant win in his career. Here's what we gathered from the event:

Fight Dynamics: Brady was dominant throughout the fight, utilizing a strategy that involved both striking and grappling. Despite Burns landing some significant strikes, Brady's overall activity, control, and volume of strikes led to his victory. He managed to take Burns down multiple times and controlled much of the fight's pace and positioning.

Judges' Scorecards: The judges scored the bout 50-45, 50-45, and 49-46 in favor of Brady, indicating a clear win with his performance being favored across all rounds by the judges.

Reactions: Fighters and analysts on platforms like X (formerly Twitter) expressed that Brady looked impressive, with some noting his wrestling and improved striking. There was a sentiment that while Burns had moments of success, Brady's consistent performance from start to finish was the deciding factor.

Implications: This win propels Brady further up the welterweight rankings, with some suggesting he's now among the elite in the division and could be considered a title threat. Discussions post-fight included potential future matchups, with names like Usman being mentioned.

Burns' Performance: Although Burns showed resilience and landed some of the fight's most significant strikes, it wasn't enough to sway the judges. This fight might be seen as a testament to both his durability and the challenge of facing a rising contender like Brady.

Career Impact: For Brady, this victory over a former title challenger like Burns is a substantial boost, likely improving his ranking and setting him up for potentially bigger fights in the welterweight division. For Burns, at 38, this might be indicative of a challenging phase in his career, especially after facing top talents back-to-back.

From posts and reactions on X, the consensus seems to be that Brady not only won but did so in a manner that showcased his growth as a fighter, potentially setting the stage for a title run in the near future. (Grok)

News

BKFC

Based on the latest information available up to September 8, 2024, here's what's happening in the world of Bare Knuckle Fighting Championship (BKFC):

BKFC 65 was a significant event recently, held at the Maverik Center in Salt Lake City, UT. Christine “Misfit” Ferea defended her BKFC World Women’s Flyweight Championship title for the fourth time in the main event. The event featured several notable fights, including Jeremy Stephens securing a win in the co-main event, and various other fighters making their mark with victories by TKO or KO.

Fighter Faceoffs and Weigh-Ins: Photos from the BKFC 65 weigh-ins and fighter faceoffs were made available, indicating pre-event activities that build up to the fights, showcasing the fighters' readiness and intensity before the event.

Community Engagement on X: There's chatter on X (formerly known as Twitter) about potential future announcements from fighters possibly signing with BKFC, indicating fan speculation and interest in fighters' career moves.

No Direct Updates on New Events or Signings: As of the latest updates, there haven't been specific announcements regarding upcoming events beyond BKFC 65 or new high-profile signings directly from BKFC's official channels or related discussions on X. However, the community remains active, discussing potential matchups and the outcomes of recent fights.

For the most current and detailed updates, or if there's interest in specific fighters or upcoming events, checking the official BKFC website or their official social media channels would provide the most accurate information. (Grok)

News

Professional Fighters League (PFL)

The Professional Fighters League (PFL) is an American mixed martial arts (MMA) league known for its innovative approach to MMA competition, where fighters compete in a regular season, playoffs, and championship format, similar to traditional sports leagues. Here are some key updates and features about the PFL:

Format: The PFL operates on a sports-season format, which includes a regular season where fighters accumulate points based on their performance (wins, knockouts, submissions), followed by playoffs and a championship event. This structure aims to incentivize fighters to perform at their best in every fight.

SmartCage™: PFL introduced the SmartCage, which is equipped with technology to capture real-time data during fights. This includes biometric data like heart rate, performance metrics like the speed and number of strikes, and positional data. This technology enhances viewer engagement by providing live stats during broadcasts, known as Cagenomics™.

GhostCam™: This is another technological innovation by PFL, allowing viewers to see the action inside the cage without the visual obstruction of the cage mesh, providing an "in the cage" viewing experience.

Recent Developments: Acquisition of Bellator: PFL acquired Bellator MMA, which has led to discussions and some confusion among fans regarding the integration of the two promotions, including how fighters from both leagues will be managed, and the distribution of their events across different platforms like ESPN for PFL and potentially others for Bellator.
Rule Differences: There's been notable discussion around rule differences, particularly the ban on elbow strikes in PFL which contrasts with other promotions like Bellator where elbows are allowed. This has sparked debate among fans and fighters about the consistency and fairness in MMA rules across different leagues. International Expansion: PFL announced the launch of PFL MENA, targeting the Middle East and North Africa market, indicating a strategic move towards global expansion.
Fighter Contracts and Advocacy: Jake Paul has been involved with PFL, not just as a fighter but in roles related to fighter advocacy and promotion, aiming to improve conditions and opportunities for fighters.

Fan and Fighter Sentiment: Recent posts on platforms like X (formerly Twitter) reflect a mix of frustration and enthusiasm among fans and fighters. There's criticism over rule sets, the handling of fighter contracts, and the overall direction of the league post-acquisition of Bellator. However, there's also excitement about the technological advancements and the potential for more competitive and financially rewarding opportunities for fighters.

Event Schedule: Upcoming events include the "Battle of the Giants PPV" scheduled for October 19, indicating continued high-profile events aimed at showcasing top talent in the heavyweight division.

The PFL continues to evolve, focusing on technological innovation, fighter welfare, and global expansion, while also navigating the complexities of merging with Bellator and managing fan expectations regarding rules and fighter treatment. (Grok)

News

Nurmagomedov Defends Bellator Title

Usman Nurmagomedov successfully defended his Bellator Lightweight Championship against Alexander Shabliy at Bellator Champions Series: San Diego on September 7, 2024. The fight concluded with Nurmagomedov winning via unanimous decision with the judges' scorecards reading 50-45, 49-46, and 49-46. This victory marked Nurmagomedov's record to 18-0, maintaining his undefeated streak and his reign as the Bellator lightweight champion. The event was notable for its tactical nature, with Nurmagomedov showcasing a calculated approach to retain his title. Posts on X (formerly Twitter) and various MMA news outlets celebrated Nurmagomedov's defense, with many highlighting his dominance and the strategic depth of the fight. (Grok)

News

Mike Tyson - Jake Paul

The boxing match between Mike Tyson and Jake Paul has drawn significant attention due to the unique pairing of a legendary former heavyweight champion, Tyson, with the YouTube-star-turned-boxer, Paul. Here's what you need to know based on the latest available information up to September 8, 2024:

Rescheduled Date: The fight was initially set for July 20, 2024, but was postponed due to a medical issue involving Mike Tyson. It has been rescheduled for November 15, 2024.

Venue: The bout will still take place at AT&T Stadium in Arlington, Texas, which is known for being the home of the Dallas Cowboys.

Streaming: The event will be streamed live on Netflix, marking one of Netflix's ventures into live sports events.

Fight Details: The match is sanctioned as a professional fight, not an exhibition, despite initial ambiguity. They will fight over eight two-minute rounds using 14-ounce gloves.

Background: Mike Tyson, at 57, is stepping back into the ring after his last professional fight in 2005, although he did have an exhibition match with Roy Jones Jr. in 2020. Jake Paul, much younger at 27, has been actively boxing since 2018, with a professional record of 9-1.

Health Issue: Tyson experienced an ulcer flare-up which led to the postponement, ensuring he had adequate time to recover and train.

Public Interest: There's considerable intrigue around this fight due to the age difference, the blending of entertainment with professional boxing, and the question of how Paul's relatively new boxing skills will fare against Tyson's legendary prowess, albeit aged.

Additional Fights: The event card also includes a highly anticipated rematch between Katie Taylor and Amanda Serrano for the undisputed junior welterweight championship.

Viewing Information: For those interested in watching, the fight card will be exclusively available on Netflix, with no specific start time mentioned yet for the main event.

This match-up represents a crossover between different eras of boxing and entertainment, drawing eyes from both traditional boxing fans and those who follow Paul from his YouTube fame. (Grok)

News

Australia

Controversial Try Decides Manly vs Sharks

In a crucial NRL match, the Cronulla Sharks defeated the Manly Sea Eagles with a final score of 34-14, significantly boosting their prospects as they approach the finals. The game was contentious, marked by controversial referee decisions including questionable tries and penalties, which led to widespread debate among fans about the fairness of the officiating. Manly's performance was notably criticized for its lack of effort and strategic depth, particularly highlighted by the absence of key player Tom Trbojevic. Conversely, the Sharks demonstrated improvement, having defeated several top teams this season, which has enhanced their confidence. This win has strategically positioned the Sharks well for the upcoming finals, while Manly faces the challenge of regrouping and strategizing ahead of their next match, likely against the Bulldogs at Accor Stadium. (Grok)

Press Release

Ric Flair Drip and TYSON 2.0 Cannabis Brands Broaden Footprint in Missouri

Carma HoldCo Signs Exclusive Deal with Opus Farms to Distribute and Manufacture the Celebrity Cannabis Brands to Dispensaries across The Show-Me State

ORANGE COUNTY, Calif., June 5, 2024 /PRNewswire/ -- Carma HoldCo Inc., a leading global house of brands that harnesses the power of cultural icons to transform industries, announced it has formed an exclusive manufacturing and distribution partnership with Opus Farms, a wholesale producer of high-quality cannabis products.

Under the agreement, Opus Farms is manufacturing and distributing cannabis products by TYSON 2.0, the premium cannabis brand founded by legendary boxer, entrepreneur and advocate Mike Tyson, and Ric Flair Drip, a lifestyle-focused product brand co-founded by the iconic wrestling World Champion, Ric Flair, to dispensaries across the state. Consumers can purchase the athletes' products at dispensaries such as Sunny Daze Dispensary and Shangri-La Jefferson.

"Missouri, prepare for an unparalleled experience with TYSON 2.0," said Mike Tyson, co-founder, and chief brand officer of TYSON 2.0. "Our exclusive partnership with Opus Farms and Carma HoldCo ensures our top-tier cannabis products reach consumers across Missouri. This is about delivering quality and innovation to cannabis enthusiasts and elevating the game with TYSON 2.0!"

Ric Flair chimed in, "Embrace the flair, Missouri! Ric Flair Drip is about infusing every moment with style and substance. It's more than just a product; it's an experience – a lifestyle. Get ready to drip with the Nature Boy!"

"Our partnership with Carma HoldCo will expand the reach of Ric Flair Drip and TYSON 2.0 cannabis products in Missouri," said Garry Rivera, president of Opus Farms. "At Opus Farms, we take immense pride in our commitment to excellence and precision in cultivation. Being entrusted with the production, manufacturing and distribution of Ric's and Mike's products underscores our dedication to delivering top-quality offerings to consumers."

Adam Wilks, co-founder and CEO of CarmaHold Co. stated, "Our collaboration with Opus Farms in Missouri represents another strategic step towards ensuring consumers nationwide and around the globe have access to the finest cannabis products available under our growing brand umbrella. This partnership will deliver exceptional quality and innovation to cannabis enthusiasts while further solidifying our position as a leader in the cannabis industry."

About TYSON 2.0
TYSON 2.0 is a brand founded by the legendary boxer Mike Tyson. The Company entered the cannabis ring in 2021, with a commitment to providing the highest quality products in each market that it entered. While continuing to conquer the global cannabis market, TYSON 2.0 has also expanded into a variety of other consumer product categories, spanning across the US and 16 other countries. In every endeavor, the brand undertakes Mike Tyson's legendary mindset of being the greatest of all time. Whether it's cannabis or beyond, TYSON 2.0 is committed to delivering the goods while cultivating unrivaled experiences.

About Ric Flair Drip Cannabis
Ric Flair Drip is a lifestyle-focused product brand co-founded by the iconic wrestling World Champion, Ric Flair. The brand envelops extravagance and pushes people to never settle for mediocrity. With a commitment to quality and style, each product embodies the essence of the styling, profiling, limousine-riding, jet-flying Nature Boy himself. From the initial launch to the brand's expansion into new markets, Ric Flair Drip is giving everyone the opportunity to live like the legend.

About Carma HoldCo
Carma HoldCo Inc. is a leading global house of brands that harnesses the power of cultural icons to transform industries. The company focuses on creating unique experiences and product offerings that aim to connect with, inspire and elevate consumers' lives. Within Carma HoldCo's talent roster is a lineup of globally recognized superstars, including Mike Tyson, Ric Flair and Future, who bring their legendary charisma and influence to the forefront of every venture.

About Opus Farms
At Opus Farms, we are committed to the production of premium cannabis products using cutting-edge technology and expert cultivation techniques. With a steadfast dedication to precision and care at every stage, we ensure consistently superior outcomes that exceed expectations. Opus Farms values every individual within our community. Our community is not just a part of our identity; it is integral to who we are. We deeply appreciate and respect every individual as we strive to contribute to the transformation and advancement of the cannabis industry. For more information, visit https://opusfarms.co

Websites

Tyson 2.0
https://tyson20.com

Carma HoldCo
https://carmahold.com

Ric Flair Drip
https://ricflairdrip.com

Opus Farms
https://opusfarms.co

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Pop Culture/Streaming Entertainment

Top 10 Movies Streaming (United States)

1. The Kingdom of the Planet of the Apes (Hulu)

2. Deadpool 2 (Disney+)

3. Twister (Max)

4. Deadpool (Disney+)

5. Ghostbusters: Frozen Empire (Netflix)

6. Tarot (Netflix)

7. If (Paramount+)

8. Wicked Little Letters (Netflix)

9. Challengers (MGM+)

10. Abigail (Peacock)

Others

The Beekeeper (Prime Video)

Find Me Falling (Netflix)

My Spy: The Eternal City (Netflix)

*correct at time of publication

Streaming TV (United States)

Top 10 TV

1. House of the Dragon (Max)

2. A Good Girl's Guide to Murder (Netflix)

3. Presumed Innocent (Apple TV+)

4. Batman: Caped Crusader (Prime Video)

5. Time Bandits (Apple TV+)

6. The Decameron (Netflix)

7. The Bear (Hulu)

8. The Boys (Prime Video)

9. Mayor of Kingstown (Paramount+)

10. Evil (Paramount+)

Streaming Service

An online provider of entertainment (music, movies, multi-episode series, etc.) that delivers content over an Internet connection to the subscriber's computer, TV or mobile device.

Netflix, Amazon Prime, Binge (Australia), Kayo Sports (Australia), Hulu, HBO, Disney, ESPN Plus, Gaia, Passionflix, Spotify, Discovery, Peacock, Paramount Plus, Triller TV, UFC Fight Pass, WWE Network and Apple TV+ are examples of paid streaming services.

Examples of free services include Amazon ABC iView, Freedive, Free TV, Hoopla, Kanopy, Pluto TV, Roku Channel, Snagfilms, Sony Crackle, SBS On Demand, Tubi TV, VUDU and Xumo.