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Introduces MyCAP, a New Social Networking Website
Social Networking Site Dedicated Exclusively to iGaming Affiliate Marketers"
Launched by World's Largest and Longest-Running Online Gambling Affiliate Marketing
CA (PRWEB) January 21, 2009 -- CasinoAffiliatePrograms.com ("CAP"),
the world's largest and longest-running affiliate marketing directory for the
online gaming industry, has announced the launch of MyCAP. Called the first social
networking website dedicated exclusively to iGaming affiliate marketers, MyCAP
is an all-new, completely proprietary social networking website created especially
for the online gaming affiliate marketing community.
combines all the advantages of the market-leading online casino affiliate marketing
directory with the interactive benefits of social networking. Users can share
photos and videos; add other users as "friends"; write blogs and comment
on others' blogs; trade advice and tips in a unique and interactive way, and much
networking is no longer the future of the Internet -- it's the present,"
commented Lou Fabiano, President and Founder of CasinoAffiliatePrograms.com. "Social
interaction capabilities like commenting, blogging, and video sharing are now
the driving factors in making the Internet today's preferred method of communicating
and doing business."
important for us at CAP to ensure that our industry-leading community of more
than 8,000 webmasters and affiliate marketers has every advantage in a competitive
marketplace. MyCAP gives CAP members more ways to interact, learn, network, and
share information than ever before," continued Fabiano.
upon custom, proprietary software that's private and secure (allowing members
to edit their privacy settings for maximum security), MyCAP's mission is create
a new world for affiliate members to interact and grow their professional and
personal connections. MyCAP was also designed with the goal of bringing a greater
spirit of community and shared purpose to the online gambling affiliate marketing
world, seen as a vital component to long-term success in an age where regressive
governments throughout the world seek to criminalize the industry.
members of CasinoAffiliatePrograms.com have membership to MyCAP, company officials
announced. To log-in, members can simply go to the site's URL (my.casinoaffiliateprograms.com)
and log-in using their CAP username and password. The site is currently available
in Beta-version; CAP encourages all online gaming affiliate marketers to sign
up and test out the software.
CasinoAffiliatePrograms.com (or CAP, as it's
commonly known as) is the largest and longest-running online gaming affiliate
resource, featuring an active community forum, chat rooms, affiliate marketing
tools, industry news/articles, scam alerts, and a rigorous and distinguished certification
process for online casino affiliate programs. The CAP Certification Process is
held in the highest regard among industry experts, and is designed to protect
the integrity of affiliates and the online gaming industry as a whole. For more
information, please visit http://www.casinoaffiliateprograms.com.
social network service focuses on the building and verifying of online social
networks for communities of people who share interests and activities, or who
are interested in exploring the interests and activities of others, and which
necessitates the use of software.
social network services are primarily web based and provide a collection of various
ways for users to interact, such as chat, messaging, email, video, voice chat,
file sharing, blogging, discussion groups, and so on.
main types of social networking services are those which contain directories of
some categories (such as former classmates), means to connect with friends (usually
with self-description pages), and recommender systems linked to trust. Popular
methods now combine many of these, with MySpace, Bebo and Facebook being the most
widely used in the anglosphere and Friendster being the most widely used in Asia.
have been some attempts to standardize them (see the FOAF standard) but this has
led to some privacy concerns.
of social network services
notion that individual computers linked electronically could form the basis of
computer mediated social interaction and networking was suggested early on - for
example The Network Nation by S. Roxanne Hiltz and Murray Turoff (Addison-Wesley,
1978, 1993) effectively sketched out how computer-mediated communication -- such
as the Internet -- should be developed for this purpose.
were many early efforts to support social networks via computer-mediated communication,
including Usenet, bulletin board services (BBS), Arpanet, and EIES: Murray Turoff's
server-based Electronic Information Exchange Service (Turoff and Hiltz, 1978,
1993). The Information Routing Group developed a schema about how the proto-Internet
might support this.
social networking websites included Classmates.com (1995), focusing on ties with
former school mates, and SixDegrees.com (1997), focusing on indirect ties. Two
different models of social networking that came about in 1999 were trust-based,
developed by Epinions.com, and friendship-based, such as those developed by Jonathan
Bishop and used on some regional UK sites between 1999 and 2001. Innovations included
not only showing who is "friends" with whom, but giving users more control
over content and connectivity. By 2005, one social networking service MySpace,
was reportedly getting more page views than Google, with Facebook, a competitor,
rapidly growing in size. In 2007, Facebook began allowing externally-developed
add-on applications, and some applications enabled the graphing of a user's own
social network -- thus linking social networks and social networking.
networking began to flourish as a component of business internet strategy at around
March 2005 when Yahoo launched Yahoo! 360°. In July 2005 News Corporation
bought MySpace, followed by ITV (UK) buying Friends Reunited in December 2005.
It is estimated that combined there are now over 200 social networking sites using
these existing and emerging social networking models.
networks connect people at low cost; this can be beneficial for entrepreneurs
and small businesses looking to expand their contact base. These networks often
act as a customer relationship management tool for companies selling products
and services. Companies can also use social networks for advertising in the form
of banners and text ads. Since businesses operate globally, social networks can
make it easier to keep in touch with contacts around the world. In many ways business
networking on social networks has eclipsed the amount of networking that takes
place on dedicated business networking websites.
networks are beginning to be adopted by healthcare professionals as a means to
manage institutional knowledge, disseminate peer to peer knowledge and to highlight
individual physicians and institutions. The advantage of using a dedicated medical
social networking site is that all the members are screened against the state
licensing board list of practitioners.
role of social networks is especially of interest to pharmaceutical companies
who spend approximately "32 percent of their marketing dollars" attempting
to influence the opinion leaders of social networks.
Languages, nationalities and academia
social networking sites have sprung up catering to different languages and countries.
The popular site Facebook has been cloned for various countries and languages
and some specializing in connecting students and faculty.
Social networks for social good
websites are beginning to tap into the power of the social networking model for
social good. Such models may be highly successful for connecting otherwise fragmented
industries and small organizations without the resources to reach a broader audience
with interested and passionate users. Users benefit by interacting with a like
minded community and finding a channel for their energy and giving.  Examples
include SixDegrees.org (Kevin Bacon).
Typical structure of a social networking service
general, social networking services, such as MySpace, Facebook and Bebo, allow
users to create a profile for themselves. Users can upload a picture of themselves
and can often be "friends" with other users. In most social networking
services, both users must confirm that they are friends before they are linked.
For example, if Alice lists Bob as a friend, then Bob would have to approve Alice's
friend request before they are listed as friends. Some social networking sites
have a "favorites" feature that does not need approval from the other
user. Social networks usually have privacy controls that allows the user to choose
who can view their profile or contact them, etc.
social networks have additional features, such as the ability to create groups
that share common interests or affiliations, upload videos, and hold discussions
in forums. Geosocial networking co-opts internet mapping services to organize
user participation around geographic features and their attributes.
social networks currently charge money for membership. In part, this may be because
social networking is a relatively new service, and the value of using them has
not been firmly established in customers' minds. Companies such as MySpace
and Facebook sell online advertising on their site. Hence, they are seeking large
memberships, and charging for membership would be counter productive.
Some believe that the deeper information that the sites have on each user will
allow much better targeted advertising than any other site can currently provide.
Sites are also seeking other ways to make money, such as by creating an online
marketplace (Facebook's Marketplace) or by selling professional information
and social connections to businesses: such as LinkedIn.
networks operate under an autonomous business model, in which a social network's
members serve dual roles as both the suppliers and the consumers of content. This
is in contrast to a traditional business model, where the suppliers and consumers
are distinct agents. Revenue is typically gained in the autonomous business model
via advertisements, but subscription-based revenue is possible when membership
and content levels are sufficiently high.
large social networking services, there have been growing concerns about users
giving out too much personal information and the threat of sexual predators. Users
of these services need to be aware of data theft or viruses. However, large services,
such as MySpace, often work with law enforcement to try to prevent such incidents.
addition, there is a perceived privacy threat in relation to placing too much
personal information in the hands of large corporations or governmental bodies,
allowing a profile to be produced on an individual's behavior on which decisions,
detrimental to an individual, may be taken.
there is an issue over the control of data - information having been altered or
removed by the user may in fact be retained and/or passed to 3rd parties. This
danger was highlighted when the controversial social networking site Quechup harvested
e-mail addresses from users' e-mail accounts for use in a spamming operation.
Use of social network websites in investigations
network services are increasingly being used in legal and criminal investigations.
Information posted on sites such as MySpace and Facebook, has been used by police,
probation, and university officials to prosecute users of said sites. In some
situations, content posted on MySpace has been used in court to determine an appropriate
sentence based on a defendant's attitude.
is increasingly being used by school administrations and law enforcement agencies
as a source of evidence against student users. The site, the number one online
destination for college students, allows users to create profile pages with personal
details. These pages can be viewed by other registered users from the same school
which often include resident assistants and campus police who have signed-up for
the service. (Credit: