stations lack of Internet vision, by Greg Tingle -
30th July 2003
Of The Month:
may argue that TV station's don't want to share
the vision of "traditional" Internet
TV stations, they are in a unique and privileged
new breed of Internet Broadcasters, such as Media
Man Australia ( www.mediaman.com.au
), Banana TV ( www.bananatv.com
) and Listen.com ( www.listen.com
) are a dime a dozen these days. It's no wonder,
with the small amount of start-up capital required.
Internet is an empowering technology that advances
the functionality of broadcast networks such as
television, radio, cable and satellite.
numerous examples of Internet Television ventures
gone south, such as SCAPE (Network 10 Australia),
Rush TV (off-shoot of Channel 7 Australia) and
K-Grind, television stations may be wise to stay
clear of this dangerous territory.
said that, Australian's Channel 7 is getting brave,
with Seven Digital possibly bracing itself to
launch H'it'! - a youth, edgy, creative reality
TV program, the brainchild of Brett
top tier "players" like Microsoft and
Telstra Corporation, who wish to develop these
technologies, the risk of failure is obviously
far less, than their counterparts. Microsoft are
"in bed" with Ultimate TV, and Telstra
has been supporting The Basement, with the FOXTEL
tie in, so Internet TV is not "dead"
relatively easy, and cheap, to start Internet
broadcasting, but television production and broadcasting
is a very different animal indeed.
based on successful television programs like Fashion
Television ( www.ftv.com
) or The Basement ( www.thebasement.com.au
) are a big hit, and are amongst the most visited
television related websites globally. It is important
to remember that the website addresses are heavily
advertised on subscription television programs,
that pop the numbers up, that otherwise would
likely be unattainable only by Internet-only presence
there are thousands of webcast stations on the
Internet, rebroadcasting radio and TV signals.
at an alarming pace are the Internet-only stations
that are broadcasting around the globe. These
"Internet stations" have no transmitter,
tower or license - all they need is equipment
to broadcast in a new configuration.
Vernon, believes that Internet TV is the way
of the future, and James says that coming from
a background in TV and movie production. James
specializes in versions of popular reality TV
shows, adding in a satirical approach. Sounds
like a winner.
stations provide both unique content and information,
and rebroadcasts of existing audio or video programs.
are more than 500 Internet only channels serving-up
audio 24 hours a day.
common response by traditional radio and TV management,
when questioned about broadcasting TV on the Internet,
is that these Internet-only broadcasters are reaching
a small audience.
the Internet does have its limitations concerning
how many people can listen to audio or see video
in a quality manner. However, this is changing.
Man Australia, having recently interviewed respected
Internet broadcasting authorities such as Doug
Mulray (The Basement), Derrick Wilding (Communications
Law Centre), Lee Tien (Electronic Frontier Foundation)
and James Vernon (Banana TV), believes the murky
water involving Internet broadcasting laws, intellectual
property law and other broadcasting laws, may
be what is holding up the industry.
a few short months ago, Australia's public broadcaster,
the Australian Broadcasting Corporation gave the
chop to its digital television programs, FLY TV
and ABC Kids. Even so, the ABC's award winning
website ( www.abc.net.au
) remains one of the most popular in Australia
). There's no question that NineMSN ( www.ninemsn.com.au
) and Fairfax ( www.f2.com.au
) are committed to their own Internet broadcasting
those broadcasters willing to take the plunge
into Internet Broadcasting, the potential is huge.
how Australia's telecommunications industry "watchdog",
Broadcasting Authority deals with coming changes
in the Internet broadcasting "space"
remains to be seen.
is a given that a great many new media companies
and programs will fall over, others will evolve
and an elite select few will be heralded as the
leaders. It is a compelling journey, both dangerous
and full of opportunity as broadcasters decide
whether their revenues are to go south
rise above the sky's limit.
will media moguls such as Rupert Murdoch and Kerry
Packer, back next? It could just be me, or you!
Tingle is the author of this article, and the
founder and broadcaster of Media Man Australia
background is in the sales and marketing of subscription
television and ITV (Optus Interactive Television).
currently broadcasts audio and plans to broadcast
video later this year. When not Internet broadcasting,
Greg is often found TV presenting for Sydney's
Community Television, Channel 31.
Man Australia is offering a Television Station
and License for Sale. Channel 58 New Zealand could
potentially be a "backdoor" into the
Australian market, by utilising satilite footprints
and such. A draft programming plan has been drafted:
Down Under Channel".
Gary Young is the owner of Channel 58 New Zealand,
and interviews with Mr Young can be organised
interviews with Derrick Wilding, Doug Mulray,
Lee Tien, Brett Clements, James Vernon and others
are available at www.mediaman.com.au/multimedia.html
Man Australia: TV websites
Man Australia: Technology News
TV is simply not real
Basement to close, by Chris Jenkins - 26th May
provides only off-track live V8 supercar coverage
to top end fans
Media - Industry Terms
Rayburn, Director, StreamingMedia.com - 26th Oct
Richie: ABC Radio National - Presenter, Editor
& Producer of Sound Quality - 15th May 2003
Young, Director & Producer, The Film Factory
- 3rd March 2004
Media Report Channel 4, Australia - 1st July 2004
Zealand TV Station for Sale
Man Australia Statistics and Rankings
Down Under Channel"