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WWE AND FOX ENTERTAINMENT’S BLOCKCHAIN CREATIVE LABS

RELEASING 10,000+ “NFT FLIPS” FOR “HELL IN A CELL”

STAMFORD, Conn. and LOS ANGELES, June 2, 2022 -- Tomorrow, Friday, June 3, WWE Moonsault will debut its first official NFT collection in advance of the annual WWE premium live event HELL IN A CELL. The marketplace’s launch was announced today by Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development, and Scott Greenberg, CEO of FOX Entertainment’s Web3 studio Blockchain Creative Labs (BCL).

The limited-edition collection will include 10,000+ “NFT Flips,” each featuring a WWE Superstar tied to the HELL IN A CELL event. In the days after HELL IN A CELL, each NFT Flip will transform to reveal a 10-20 second video highlight of the featured Superstar. The NFT Flips will be sold on “Moonsault” in “Cases” of three, randomized at minting, for $30 per Case. “Moonsault” will be powered by Eluvio’s eco-friendly blockchain technology.

WWE and BCL launched WWE’s official NFT marketplace, “Moonsault,” this past Friday, May 27, during SMACKDOWN on FOX, and promoted the debut across WWE and FOX media platforms, as well as on WWE Discord. The first 10,000 fans to create a wallet on the platform received a free Moonsault Genesis NFT, all of which were claimed within only a few hours.

In the future, more limited-edition Cases of NFT Flips, and other video highlights and digital collectibles centered on WWE Superstars and iconic moments from the company’s history, will be dropped on “Moonsault,” timed to major WWE premium live events throughout the year.

HELL IN A CELL streams live this Sunday, June 5, on Peacock.

ABOUT WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 30 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all live pay-per-views, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. The Company is headquartered in Stamford, Conn.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.

ABOUT BLOCKCHAIN CREATIVE LABS

Blockchain Creative Labs (BCL), a business and creative unit formed in 2021 by FOX Entertainment and its Emmy Award–winning animation studio, Bento Box Entertainment, provides content creators, IP owners and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token (NFT) content and experiences, and fungible tokens, as well as digital goods and assets. BCL also manages a $100 million creator fund, established by FOX Entertainment and Bento Box, which identifies growth opportunities in the NFT space. In August of 2021, Fox Corporation made a strategic investment in Eluvio, a global pioneer for managing, distributing and monetizing premium content via blockchain, that will provide the underlying technology platform for BCL.

A non-fungible token (NFT) is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio and other types of digital files. Access to any copy of the original file, however, is not restricted to the buyer of the NFT. While copies of these digital items are available for anyone to obtain, NFTs are tracked on blockchains to provide the owner with a proof of ownership that is separate from copyright.

The idea of using blockchains to secure digital assets in the early 2010s led to the first notable usage of NFTs only a couple of years ago in 2017. Since then, there has been an increased interest in using NFTs. Blockchains like Ethereum, Flow, Tezos, and dGoods have their own standards when it comes to supporting NFTs but each works to ensure that the digital item represented is authentically one-of-a-kind. This exclusivity of ownership is what gives NFTs value and has resulted in increased speculation. NFTs are now being used to commodify digital assets in art, music, sports, and other popular entertainment. NFTs are also being used to verify records in financial and healthcare systems.

The popularity of NFTs has led to a growing impact on the cryptocurrency economy. The NFT market value tripled in 2020, reaching more than $250 million. The rise of NFT transactions has also led to increased environmental criticism. The computation-heavy processes associated with proof-of-work blockchains, the type primarily used for NFTs, require high energy inputs that environmental activists argue are contributing to global warming. The carbon emissions produced by the energy needed to maintain these blockchains has forced some in the NFT market to rethink their carbon footprint. (Wikipedia)

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